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The adoption of product-led growth is changing how B2B companies conduct their business and leading some of them to reorganize their teams. What if “sales and product” or “sales and growth” made more sense than “sales and marketing”? Let’s explore. — Anna

The new focus of product-led sales

Product-led sales is a model in which the product, not traditional marketing, helps companies understand who might be their next big customer.

Think of a freemium dev tools company, for instance: Instead of tracking which CTO downloaded their latest white paper, they look for organizations that already have dozens of employees engaging with their product on a daily basis.