Source:https://techcrunch.com/2023/02/07/disrupting-beautys-last-frontier-with-keta-burke-williams-from-ourside/
Disrupting beauty’s last frontier with Keta Burke-Williams from Ourside
2023-02-07 21:41:12
Science, Tech, Technology
Source:https://techcrunch.com/2023/02/07/disrupting-beautys-last-frontier-with-keta-burke-williams-from-ourside/
Welcome back to Found, where we get the stories behind the startups.
This week Darrell and Becca are joined by Keta Burke-Williams, the founder and CEO of Ourside, a direct-to-consumer fragrance company. Keta talked about what got her interested in disrupting the behemoth — and outdated — fragrance industry and what it has been like to develop a product that each consumer will experience differently. She also talked about her personal connections to scent and what it was like to raise venture money as a Black woman. Bonus! We learn that Darrell might be a “frag head.”
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