eBay announced today that it has appointed Vidmay Naini as its general manager for global emerging markets, a role that covers the company’s growth in Southeast Asia, India, Eastern Europe, Israel, the Middle East, Africa and Latin America. Before his new position, Naini led eBay’s Southeast Asia and India businesses.

Naini has been with eBay for 18 years; his previous projects include eBay’s strategic investment in Flipkart.

In a statement, Naini said, “the digital economy is exponentially growing in these markets, with small and medium-sized businesses propelling its growth. Global e-commerce platforms such as eBay can revolutionize export opportunities and expand the reach these businesses can achieve.”

In its announcement about Naini’s appointment, eBay highlighted its 2022 Southeast Asia Small Online Business Trade Report, which found that 99% of all small businesses on eBay currently export items to an average of 25 different international markets on an annual basis.

In Southeast Asia in particular, 68% of “eBay-enabled small businesses” in six countries — Indonesia, Thailand, Vietnam, Malaysia, the Philippines and Singapore — export to 10 or more international markets.

Naini told Tech Wire Asia last July that he expects to see strong growth in Southeast Asia and that eBay’s business in the region was just beginning to take hold. “We’ve seen significant growth in our business, especially with the SMBs selling from this region to the world. The truth is, we are just scratching the surface because we see eBay as a very nascent business here still, and we expect it to grow multifold.”