Shopify revealed today that it’s laying off 20% of its workforce, impacting more than 2,000 people, and is selling its logistics business to Flexport for roughly 13% in stock.

The news comes some 10 months after Shopify announced that it was reducing 10% of its workforce — roughly 1,000 people — and follows a trend that has seen many big technology companies engage in several rounds of redundancies in response to economic headwinds.

“Side quest”

In a blog post today, Tobias Lütke refers to “main quests” and “side quests,” the former being the company’s core raison d’être which is what it’s best known for — e-commerce software for online retailers. However, shipping and logistics always goes hand-in-hand with e-commerce, which is why Shopify has been building up that side of its business too.

For context, Flexport is a 10-year-old freight and logistics platform that has raised more than $2 billion in funding from big-name investors including Andreessen Horowitz and SoftBank. Shopify itself invested as part of Flexport’s Series E round last February, and a few months later Shopify also acquired logistics startup Deliverr for more than $2 billion. It’s clear that Shopify was betting big on the logistics side of its business, so to sell all that off for a 13% equity interest in Flexport seems like a major writedown, on the surface at least.

Indeed, Flexport was most recently valued at around $8 billion, meaning that Shopify’s fresh stake would be worth a little more than $1 billion, though that doesn’t include the stake Shopify bought at Flexport’s Series E round 15 months ago.

At any rate, this logistics business is what Lütke refers to as one of its “side quests,” which he says was ultimately getting in the way of its main operations.

“Side quests are always distracting because the company has to split focus,” Lütke said. “Sometimes this can be worth it, especially when engaging the side quest creates the conditions by which the main quest can become more successful. In the beginning, as a small startup, companies are intensely focused. It’s often said that larger companies are more sluggish but this is not because of their size, it’s because of all the side quests and distractions they accumulate along the way. This happens because larger companies can afford to be somewhat inefficient, especially during stable economic boom times. But once they need to adapt to some new paradigm, they can’t. They will get replaced by more focused competitors, or collapse outright.”

But while being “more focused” on its core product was one of the reasons Lütke cited for downsizing, he also pointed to the burgeoning AI revolution as another reason why Shopify might be better off going back to its bread and butter.

“We are heading into a decade of high velocity and massive change,” Lütke said. “We will require speed, agility, and a great deal of innovation. Technological progress always arcs towards simplicity, and entrepreneurs succeed more when we simplify. But now we are at the dawn of the AI era and the new capabilities that are unlocked by that are unprecedented. Shopify has the privilege of being amongst the companies with the best chances of using AI to help our customers. A copilot for entrepreneurship is now possible. Our main quest demands from us to build the best thing that is now possible, and that has just changed entirely.”

This is becoming a familiar narrative, one that we’ll likely see a lot more of going forward. Just last week, Dropbox announced a major round of layoffs due in part to “the AI era of computing,” which CEO Drew Houston said will “completely transform knowledge work.”

It’s difficult to know exactly how many people are impacted by Shopify’s latest round of layoffs, but according to its own website it has more than 11,600 employees, a figure it only updated from 10,000 employees a few months ago. This headcount hike doesn’t make a great deal of sense if it laid off 1,000 employees last year, but a likely answer is Shopify simply hadn’t updated the figure in the wake of a trio of acquisitions it made last year, including Deliverr.

Going by Shopify’s most recent self-reported numbers, today’s news likely impacts in the region of 2,300 workers. The company says that those impacted will receive a minimum of 16 weeks severance pay, plus an additional week for every year served at Shopify. They will also receive medical benefits for that same duration.