Compared to Netflix, Disney Plus, and other major streaming services, Prime Video has never been the most elegant or intuitive app. Its user experience lacks the polish of those competitors and feels more cobbled together. There are good aspects to what\u2019s there \u2014 like the long-standing X-Ray feature that shows cast information and other trivia facts whenever content is paused. But Prime Video hasn\u2019t received a significant overhaul or rethinking in many years. <\/p>\n

At long last, that changes today. Starting now and continuing over the next couple weeks, Amazon will roll out a new Prime Video experience for Android and connected living room devices, including smart TVs, Fire TV streaming hardware, Roku, Apple TV, Android TV, and game consoles. Amazon says the experience has been designed to be \u201cless busy and overwhelming for our customers.\u201d The result, frankly, is something that looks a whole lot like Netflix. And maybe that\u2019s for the best.<\/p>\n