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{"id":10290,"date":"2022-07-20T15:08:30","date_gmt":"2022-07-20T15:08:30","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/07\/20\/netflixs-ad-supported-tier-wont-have-everything-at-launch\/"},"modified":"2022-07-20T15:08:31","modified_gmt":"2022-07-20T15:08:31","slug":"netflixs-ad-supported-tier-wont-have-everything-at-launch","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/07\/20\/netflixs-ad-supported-tier-wont-have-everything-at-launch\/","title":{"rendered":"Netflix\u2019s ad-supported tier won\u2019t have everything at launch"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/7\/19\/23270693\/netflix-adds-ads-subtracts-content-streaming-tier<\/a>
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Netflix\u2019s upcoming ad-supported offering won\u2019t include all of the content you can currently watch on the streaming service, Netflix executives said during the company\u2019s Q2 2022 earnings<\/a> interview video<\/a>. <\/p>\n

\u201cToday, the vast majority of what people watch on Netflix, we can include in the ad-supported tier,\u201d Netflix co-CEO Ted Sarandos said. \u201cThere are some things that don\u2019t \u2014 that we\u2019re in conversation about with the studios on \u2014 but if we launched the product today, the members in the ad tier would have a great experience. We will clear some additional content, but certainly not all of it, but we don\u2019t think it\u2019s a material holdback to the business.\u201d <\/p>\n

\u201cIt\u2019s certainly a nice to have,\u201d said CFO Spencer Neumann. \u201cBut it\u2019s not a must-have. As Ted says, we can launch today without any additional content clearance rights. Hopefully we can supplement that, but we\u2019ll be disciplined in what we do.\u201d<\/p>\n

We\u2019ll have to wait and see exactly what\u2019s missing from the ad-supported tier, which Netflix said Tuesday that it aims to launch early 2023. The upcoming tier wouldn\u2019t be very compelling if you couldn\u2019t watch Netflix hits like Stranger Things <\/em>or Bridgerton<\/em>, for example. <\/p>\n

You can hear the interviewer\u2019s question and Sarandos and Neumann\u2019s responses in context from this timestamped link<\/a> (or scrub to 18:55 in the interview video). The Wall Street Journal <\/em>reported last week<\/a> that Netflix was seeking to negotiate its deals with studios so that it could include their content on the tier with ads. Netflix will be partnering with Microsoft on the ad-supported tier<\/a>.<\/p>\n