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Source: https:\/\/www.theverge.com\/2022\/7\/22\/23274181\/yeezy-gap-balenciaga-mobile-game<\/a>
\n
<\/br><\/code><\/p>\n

\n

The collision of gaming and fashion continues to manifest in unexpected ways: the latest example is a web game to promote a collaboration between Gap, Balenciaga, and Ye.<\/p>\n

The game, which launched at the same time as the in-store Yeezy Gap Balenciaga collection and its very expensive T-shirts, is a fairly straightforward mobile title with a high-fashion aesthetic. (You can play it in a browser right here<\/a>, though it only works on mobile.) You start by creating an avatar, which involves selecting a gender, skin tone, and \u2014 obviously \u2014 picking from one of several vaguely post-apocalyptic-style outfits. From there, the game itself is basic if a little odd; your avatar soars through the sky, and you have to move your phone from side to side to collect birds, which somehow keep you afloat. It\u2019s basically a score-chasing arcade game with some cool clothes.<\/p>\n

It\u2019s also part of a trend of fashion companies entering the worlds of gaming and the ill-defined metaverse. Balenciaga has been particularly active: the fashion house has partnered with Fortnite<\/em><\/a>, made virtual clothes for Meta\u2019s avatar store<\/a>, and even crafted a standalone game to debut a new collection<\/a>. Elsewhere, brands including Burberry<\/a>, Gucci<\/a>, and Longchamp<\/a> have made similar moves.<\/p>\n<\/div>\n


<\/br><\/code><\/p>\n

Source: https:\/\/www.theverge.com\/2022\/7\/22\/23274181\/yeezy-gap-balenciaga-mobile-game<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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