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\nAmazon is raising the price of its Prime subscription across Europe in September by up to 43 percent a year. In an email to customers overnight, Amazon revealed its annual Prime cost will jump 20 percent in the UK from \u00a379 to \u00a395 from September 15th. In France the price hike is even more acute, moving from \u20ac49 per year to \u20ac69.90 \u2014 a 43 percent increase.<\/p>\n

Amazon will also hike prices in Spain and Italy by 39 percent annually, with the company\u2019s second-biggest market, Germany, seeing an annual 30 percent rise. Amazon\u2019s Prime price increases in Europe come just months after the price of Prime in the US rose<\/a> to $139 per year, up from the previous $119 annual fee. Amazon Prime typically includes fast shipping, access to sales, and free movie \/ TV streaming in most markets.<\/p>\n
Amazon is also increasing the monthly cost of Prime in European markets, by \u00a31 or \u20ac1 per month. The monthly rates don\u2019t include the discount that\u2019s applied to yearly subscriptions, and it\u2019s clear from Amazon\u2019s increases that most households subscribe annually. These are the annual Amazon Prime price increases across Europe:<\/p>\n
\nUK – \u00a379 to \u00a395, a 20 percent increase<\/li>\n
France – \u20ac49 to \u20ac69.90, a 43 percent increase<\/li>\n
Germany – \u20ac69 to \u20ac89.90, a 30 percent increase<\/li>\n
Italy – \u20ac36 to \u20ac49.90, a 39 percent increase<\/li>\nSpain – \u20ac36 to \u20ac49.90, a 39 percent increase<\/li>\n<\/ul>\nThis is also the first Amazon Prime increase in the UK, Amazon\u2019s third-biggest market behind the US, since 2014. Amazon is hugely popular in the UK, and market research firm Kantar says<\/a> more than 50 percent of households have an Amazon Prime subscription.<\/p>\n
Reuters <\/em>reports<\/a> that Amazon blames the price increases on \u201cincreased inflation and operating costs.\u201d The price change announcement comes just days before Amazon is set to post its Q2 earnings results. Amazon posted its first quarterly loss<\/a> in seven years last quarter, with the company blaming part of the loss on the rising costs of fuel, transportation, and warehouse storage.<\/p>\n<\/div>\n

<\/br><\/code><\/p>\n
Source: https:\/\/www.theverge.com\/2022\/7\/26\/23278510\/amazon-prime-price-increase-europe-uk<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
Source: Amazon is raising the price of its Prime subscription across Europe in September by up to 43 percent a year. In an email to customers overnight, Amazon revealed its annual Prime cost will jump 20 percent in the UK from \u00a379 to \u00a395 from September 15th. 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