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{"id":10848,"date":"2022-07-26T14:39:52","date_gmt":"2022-07-26T14:39:52","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/07\/26\/blue-apron-has-realized-that-we-dont-really-want-to-do-any-work\/"},"modified":"2022-07-26T14:39:53","modified_gmt":"2022-07-26T14:39:53","slug":"blue-apron-has-realized-that-we-dont-really-want-to-do-any-work","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/07\/26\/blue-apron-has-realized-that-we-dont-really-want-to-do-any-work\/","title":{"rendered":"Blue Apron has realized that we don\u2019t really want to do any work"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/7\/25\/23277373\/blue-apron-ready-to-cook-meal-kit-service<\/a>
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Struggling meal kit company Blue Apron has launched a new line of ready-to-make meals<\/a>, addressing the complaint that its home-delivered, pre-portioned recipes still require too much work to make and too much cleanup afterward. <\/p>\n

The new ready-to-cook meals do require some assembly but, crucially, no chopping or cleaning up, as its signature ingredient meal kits famously do. Just unpack the pre-portioned proteins, veggies, etc., throw it all into a provided (recyclable) aluminum tray, and pop it into the oven. It\u2019s cooking, Jim, but not as we know it.<\/p>\n

With increased competition and a growing aversion to subscription services among customers, Blue Apron\u2019s annual revenue hasn\u2019t kept up with its early successes. Valued at $2 billion in 2015<\/a>, the company\u2019s worth has plummeted. Its current market cap is $99.33 million<\/a>. <\/p>\n

Despite a small probably pandemic-related boost, Blue Apron has struggled to compete in the category it essentially created. As grocery giants like Kroger, Walmart, and Amazon latch onto the idea of meal kits and fresh, ready-to-cook meals, the appeal of managing a monthly subscription when you could just have a meal kit delivered along with your regular groceries has clearly waned. <\/p>\n

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