Adam Mosseri confirms it: Instagram is over - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/07\/27\/adam-mosseri-confirms-it-instagram-is-over\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adam Mosseri confirms it: Instagram is over - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: You know, I didn\u2019t want to join Instagram, but I had adopted a kitten with an internet following, and the following wanted to know how the kitten was doing. For a while, I dutifully updated once a week. But then Instagram started to change. Two big things happened in 2016. 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\n

You know, I didn\u2019t want to join Instagram, but I had adopted a kitten with an internet following<\/a>, and the following wanted to know how the kitten was doing. For a while, I dutifully updated<\/a> once a week. But then Instagram started to change.<\/p>\n
Two big things happened in 2016. First, there were the changes to the feed<\/a>. Algorithmic. Well, all right. Then, the Snapchat imitation: the Story. It was whatever. I didn\u2019t mind it. After a while, I stopped posting photos in favor of posting Stories because more people looked at the Stories. There started to be more ads clogging the Stories, so I stopped watching as many. And I stopped posting photos or<\/em> Stories as often.<\/p>\n
\nCome now the Kardashians, who have said that the new Instagram sucks<\/q><\/aside>\n<\/div>\nThen came the ham-fisted video stuff: IGTV, which I avoided as much as I could, and the TikTok imitation Reels, which were much more difficult to avoid. This is where the algorithmic feed really bit people. I saw stuff passed around on social media about how to please the algorithm: a certain number of Stories, a certain number of Reels. If you didn\u2019t do what the algorithm wanted, people simply wouldn\u2019t see your posts. But unlike influencers, who have based their businesses on this platform, I could simply choose not to do that. I used Instagram less and spent more time on Reddit since I prefer text to video.<\/p>\n
Now, there\u2019s something to make the feed still worse: \u201cdiscovery.\u201d That\u2019s when a bunch of videos from people you don\u2019t follow get shoehorned into your feed. That\u2019s where we are now with Instagram. The people who I have made an effort to follow \u2014 the people whose posts I most want to see \u2014 are getting de-ranked for strangers\u2019 videos.<\/p>\nCome now the Kardashians, who have said that the new Instagram sucks<\/a>. These women make money on Instagram; indeed, the platform wooed them deliberately<\/a> and built itself around influencers such as the Kardashians. Unlike me, they are actually important constituents of Instagram, and so the platform\u2019s head, Adam Mosseri, responded.<\/p>\n
\nIt\u2019s funny to see Instagram Facebookify because no one wants to use Facebook either<\/q><\/aside>\n<\/div>\nSounding like an exhausted parent, Mosseri agreed that Instagram\u2019s new feed sucked and its recommendations might be bad<\/a> and then told us it wasn\u2019t going to get better. Instagram no longer cares about photos.<\/p>\n
According to Mosseri, Instagram\u2019s users are shifting to video. That may even be true! Certainly, I did not want to switch to video and consequently stopped using the platform as much. Meanwhile, people who use Instagram as a way of making money were forced to post more videos to remain in people\u2019s feeds. Doesn\u2019t seem very organic, if you ask me.<\/p>\n
It\u2019s funny to see Instagram Facebookify because no one wants to use Facebook either. (I quit in 2006, rejoined briefly to post Verge<\/em> stories before we automated our social process, and then quit again.) People talk about Facebook like it\u2019s a drag, and it\u2019s increasingly how they talk about Instagram, too. <\/p>\n
The platform changes are upending people\u2019s businesses for two reasons: one, because they have to rejigger everything yet again<\/em> to try to please the algorithm, but two, because Instagram is driving parts of the audience away. I mean, if I want to watch a TikTok, I will, you know? I literally came to Insta for the cat photos.<\/p>\n
But Facebook is in a tough position. It\u2019s renamed itself \u201cMeta\u201d after something that doesn\u2019t yet exist and has to figure out how to keep the lights on while it \u201cbuilds the metaverse\u201d or whatever. (What is the metaverse\u2019s killer app, pray tell?) And Apple\u2019s privacy push \u2014 \u201cAsk app not to track\u201d \u2014 has cost $10 billion in lost Facebook revenue<\/a>.<\/p>\n
So the changes suck, and Mosseri is letting us all know that Facebook doesn\u2019t care that the changes suck. It\u2019s just trying to squeeze as much growth-hacky engagement out of its legacy platforms as it can. High-quality photos \u2014 the original value proposition of Instagram \u2014 matter less than scammy ads for weight loss, speed (oh, sorry, \u201cADHD treatment<\/a>\u201d), and ketamine<\/a>. Quite a way to fall from that first Michael Kors ad<\/a>! Seems like Instagram is, in some important sense, over.<\/em><\/p>\n
Look, I\u2019ve quit various social media sites before. I know this feeling well. Instagram is desperate, and no one likes you when you\u2019re desperate. The question is, mostly, where I will go. BeReal is more fun<\/a>, but it loads slowly, and I hate notifications. Twitter isn\u2019t really meant for cat photos. Can someone just build a simple photo app that isn\u2019t sleazy and let me know where it is so that my friends can join it? I have a lot of cat photos I\u2019d like people to look at.<\/p>\n<\/div>\n

<\/br><\/code><\/p>\n
Source: https:\/\/www.theverge.com\/2022\/7\/26\/23279815\/instagram-feed-kardashians-criticism-fuck-it-im-out<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
Source: You know, I didn\u2019t want to join Instagram, but I had adopted a kitten with an internet following, and the following wanted to know how the kitten was doing. For a while, I dutifully updated once a week. But then Instagram started to change. Two big things happened in 2016. First, there were the […]<\/p>\n","protected":false},"author":1,"featured_media":10930,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17,8],"tags":[18],"class_list":["post-10929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","category-technology","tag-tech"],"yoast_head":"\nAdam Mosseri confirms it: Instagram is over - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/07\/27\/adam-mosseri-confirms-it-instagram-is-over\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adam Mosseri confirms it: Instagram is over - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: You know, I didn\u2019t want to join Instagram, but I had adopted a kitten with an internet following, and the following wanted to know how the kitten was doing. 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