Mark Zuckerberg believes that Apple and his company are in a \u201cvery deep, philosophical competition\u201d to build the metaverse, suggesting the two tech giants are ready to butt heads in selling hardware for augmented and virtual reality.<\/p>\n

The Meta CEO told employees earlier this month that they were competing with Apple to determine \u201cwhat direction the internet should go in,\u201d according to a recording of his comments during an internal all-hands meeting obtained by The Verge<\/em>. He said that Meta would position itself as the more open, cheaper alternative to Apple, which is expected to announce its first AR headset as soon as later this year.<\/p>\n

\u201cThis is a competition of philosophies and ideas, where they believe that by doing everything themselves and tightly integrating that they build a better consumer experience,\u201d Zuckerberg said of the brooding rivalry. \u201cAnd we believe that there is a lot to be done in specialization across different companies, and [that] will allow a much larger ecosystem to exist.\u201d<\/p>\n