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{"id":11039,"date":"2022-07-28T14:38:38","date_gmt":"2022-07-28T14:38:38","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/07\/28\/facebook-and-instagram-are-going-to-show-even-more-posts-from-accounts-you-dont-follow\/"},"modified":"2022-07-28T14:38:39","modified_gmt":"2022-07-28T14:38:39","slug":"facebook-and-instagram-are-going-to-show-even-more-posts-from-accounts-you-dont-follow","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/07\/28\/facebook-and-instagram-are-going-to-show-even-more-posts-from-accounts-you-dont-follow\/","title":{"rendered":"Facebook and Instagram are going to show even more posts from accounts you don\u2019t follow"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/7\/27\/23281451\/facebook-instagram-meta-recommendation-discovery-engine-ai<\/a>
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If you already have strong feelings<\/a> about your Instagram feed increasingly showing Reels from accounts you don\u2019t follow, just wait until next year.<\/p>\n

Meta CEO Mark Zuckerberg said the company will more than double the amount of content from recommended accounts people see while using Instagram and Facebook by the end of 2023. He said that such recommendations currently account for roughly 15 percent of the content on Facebook, and that the percentage is already higher on Instagram.<\/p>\n

The push, which Zuckerberg calls building the \u201cDiscovery Engine,\u201d<\/a> is a radical departure from Facebook and Instagram\u2019s historical focus on showing posts from a user\u2019s social graph, or list of friends. The shift is intended to compete with TikTok\u2019s heavy use of AI to serve up videos regardless of where they come from. That approach has quickly made TikTok one of the most used apps in the world and spawned a whole new creator economy.<\/p>\n

During Meta\u2019s second quarter earnings call<\/a> on Wednesday, Zuckerberg explained that as \u201cAl finds additional content that people find interesting, that increases engagement and the quality of our feeds.\u201d He said Meta will use AI to recommend all the content people publicly share on its service, such as links or photos.<\/p>\n

\u201cIn that sense, I think what we\u2019re doing is going to be pretty unique,\u201d he said, alluding to TikTok\u2019s singular focus on short videos. \u201cI don\u2019t think people are going to want to be constrained to one format.\u201d<\/p>\n