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{"id":11078,"date":"2022-07-28T14:39:55","date_gmt":"2022-07-28T14:39:55","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/07\/28\/google-delays-blocking-third-party-cookies-again-now-targeting-late-2024\/"},"modified":"2022-07-28T14:39:56","modified_gmt":"2022-07-28T14:39:56","slug":"google-delays-blocking-third-party-cookies-again-now-targeting-late-2024","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/07\/28\/google-delays-blocking-third-party-cookies-again-now-targeting-late-2024\/","title":{"rendered":"Google delays blocking third-party cookies again, now targeting late 2024"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/7\/27\/23280905\/google-chrome-cookies-privacy-sandbox-advertising<\/a>
\n
<\/br><\/code><\/p>\n

\n

We\u2019re still at least two years away from ditching the invasive cookies, fingerprinting, and other tech that track user information and behavior across multiple sites for advertising to using Google\u2019s preferred Privacy Sandbox<\/a> set of replacements. Google originally published its intention to phase out support for third-party tracking cookies<\/a> in Chrome within two years in early 2020 \u2014 now about two and a half years (and one global pandemic) ago. <\/p>\n

In a blog post published today<\/a>, Google Privacy Sandbox vice president Anthony Chavez writes, \u201cwe now intend to begin phasing out third-party cookies in Chrome in the second half of 2024.\u201d Regulatory pressure spurred a previous delay that pushed the window into 2023<\/a>, but its current development approach (if not the underlying technology, so far) does have approval<\/a> from the UK\u2019s Competition and Markets Authority (CMA), so this could be the last time it\u2019s pushed back.<\/p>\n

Google is deep into testing a new set of APIs (including some you may have heard of, like Fledge or Topics API) that it claims can strike a balance between preserving privacy and continuing to enable the online advertising economy that is the core of its business. Developers have access to test the APIs on their sites and in apps now, and if you\u2019re running a beta version of Chrome, it may be enabled for you already<\/a>. <\/p>\n

\n <\/p>\n

<\/p>\n\"The<\/p>\n

<\/source><\/picture>\n

<\/span><\/p>\n

<\/span><\/p>\n

The Topics API prompt in Chrome<\/em><\/figcaption>Image: Google<\/cite><\/p>\n

<\/span><\/p>\n<\/figure>\n

The plan is to expand the group of Chrome users who have Privacy Sandbox APIs enabled to \u201cmillions of users globally\u201d starting in August, then gradually opt more people in throughout the rest of the year and into 2023, giving the publishers and developers of these sites time to find out how the technology works before the APIs are \u201cgenerally available\u201d by Q3 of 2023.<\/p>\n

If you use Chrome, Google says you will see a prompt with the option to manage your participation whenever it rolls out to you.<\/p>\n

Competitors and privacy advocates haven\u2019t been quick <\/a>to support Google\u2019s shift, with EFF staff technologist Bennett Cyphers calling for Google<\/a> to \u201credirect its effort towards building a truly user-friendly Web.\u201d When Google dropped an early attempt at a replacement (FLoC) for Topics API<\/a>, Cyphers told us that while \u201cIt definitely improves on FLoC,\u201d \u201cBeing less scary than FLoC doesn\u2019t mean it\u2019s \u2018good.\u2019 It will tell third-party trackers about what kind of sites you browse, and it could help websites and advertisers ID you across devices.\u201d Google claims that \u201cAs the web community tests these APIs, we\u2019ll continue to listen and respond to feedback.\u201d<\/p>\n<\/div>\n


<\/br><\/code><\/p>\n

Source: https:\/\/www.theverge.com\/2022\/7\/27\/23280905\/google-chrome-cookies-privacy-sandbox-advertising<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Source: We\u2019re still at least two years away from ditching the invasive cookies, fingerprinting, and other tech that track user information and behavior across multiple sites for advertising to using Google\u2019s preferred Privacy Sandbox set of replacements. Google originally published its intention to phase out support for third-party tracking cookies in Chrome within two years […]<\/p>\n","protected":false},"author":1,"featured_media":11079,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21,8],"tags":[10],"class_list":["post-11078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-technology","tag-google"],"yoast_head":"\nGoogle delays blocking third-party cookies again, now targeting late 2024 - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/07\/28\/google-delays-blocking-third-party-cookies-again-now-targeting-late-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google delays blocking third-party cookies again, now targeting late 2024 - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: We\u2019re still at least two years away from ditching the invasive cookies, fingerprinting, and other tech that track user information and behavior across multiple sites for advertising to using Google\u2019s preferred Privacy Sandbox set of replacements. 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