It\u2019s our goal to make it as clear and straightforward as possible for customers to find games to buy and play on Steam. Recently, we\u2019ve noticed more text, award logos, and even review scores being included by game developers in their graphical asset images. This made us realize our guidelines haven\u2019t been as clear as they should be. As a result of not having clearly-defined rules, we\u2019ve seen additions to graphical assets that are creating a confusing and sometimes even inaccurate experience for customers.<\/p>\n

For example, some game logos themselves have become so small that it\u2019s hard for players to tell what the name of the game is. In other cases, graphical asset images are so cluttered with award logos and ratings that it is distracting and hard to read. Some capsules include review scores that are no longer accurate. We also see that in most cases this additional text on assets is presented in English language only, isolating much of the Steam audience that doesn\u2019t speak English.<\/p>\n<\/blockquote>\n

And Valve argues that review quotes, scores, and awards have dedicated spots on Steam store pages where developers can still include that information. But you might not see those if you\u2019re just browsing through Steam in search of something new to play.<\/p>\n