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{"id":11178,"date":"2022-07-29T14:46:48","date_gmt":"2022-07-29T14:46:48","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/07\/29\/googles-new-play-store-rules-target-annoying-ads-and-copycat-crypto-apps\/"},"modified":"2022-07-29T14:46:49","modified_gmt":"2022-07-29T14:46:49","slug":"googles-new-play-store-rules-target-annoying-ads-and-copycat-crypto-apps","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/07\/29\/googles-new-play-store-rules-target-annoying-ads-and-copycat-crypto-apps\/","title":{"rendered":"Google\u2019s new Play Store rules target annoying ads and copycat crypto apps"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/7\/28\/23282447\/google-android-play-store-policy-unskippable-ads-rules<\/a>
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Google is trying to cut down on annoying, unskippable ads in Android apps and overall bad behavior in the Play Store (via TechCrunch<\/em><\/a>). The company announced wide-ranging policy changes<\/a> on Wednesday that update rules across several categories to be more specific, clamping down on loopholes developers may have used to skirt existing rules.<\/p>\n

One of the changes that will impact your everyday phone usage the most is for ads. Google says its updated guidelines, which will go into effect on September 30th, help ensure \u201chigh quality experiences for users when they are using Google Play apps.\u201d The new policy tells developers that apps can\u2019t pop up a full-screen ad that won\u2019t let you close it after 15 seconds. There are some exceptions \u2014 if you voluntarily choose to watch an ad to get some sort of reward points, or if they pop up during a break in the action, those rules won\u2019t necessarily apply.<\/p>\n

Google\u2019s current policy<\/a> says ads \u201cmust be easily dismissible without penalty\u201d and that you have to be able to close out of full-screen ads, but the 15-second benchmark is new. While that\u2019s still a bit of a wait, it does make it so that you won\u2019t have to sit through a two-minute long ad where the (tiny, hard to see) \u201cx\u201d only appears after 70 seconds, right in the middle of a game or while trying to do something else. <\/p>\n

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One of Google\u2019s examples of a rule-breaking ad.<\/em><\/figcaption>Gif: Google<\/cite><\/p>\n

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The new rules also specify that ads shouldn\u2019t be \u201cunexpected,\u201d popping up right after you load a level or article. Again, the current rules already say that surprise disruptive ads aren\u2019t allowed, but the new rules give additional concrete examples of violations.<\/p>\n

It\u2019s worth noting that the ad policies for apps made for children<\/a> are stricter. While Google\u2019s not changing a ton about what types of ads developers can show to kids, it will be making some changes to the tools that developers use to deliver those ads, starting in November.<\/p>\n

Google\u2019s also making changes to how apps can implement and use Android\u2019s built-in VPN (or v<\/strong>irtual p<\/strong>rivate n<\/strong>etwork) tools. Apps won\u2019t be allowed to implement their own VPNs to collect user data unless they get explicit permission from the user, nor will they be able to use VPNs to help users bypass or change ads from other apps. Mishaal Rahman, a technical editor for Esper, pointed out on Twitter that this could help clamp down on ad fraud<\/a> where users pretend to be clicking on ads from one country while actually being in another but says<\/a> that it could also<\/em> affect things like DuckDuckGo\u2019s privacy-focused app tracking protection<\/a>. <\/p>\n

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