{"id":11247,"date":"2022-07-30T15:12:23","date_gmt":"2022-07-30T15:12:23","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/07\/30\/apple-is-planning-to-put-ads-right-in-the-app-stores-today-tab\/"},"modified":"2022-07-30T15:12:24","modified_gmt":"2022-07-30T15:12:24","slug":"apple-is-planning-to-put-ads-right-in-the-app-stores-today-tab","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/07\/30\/apple-is-planning-to-put-ads-right-in-the-app-stores-today-tab\/","title":{"rendered":"Apple is planning to put ads right in the App Store\u2019s Today tab"},"content":{"rendered":"<p>Source: <a href=\"https:\/\/www.theverge.com\/2022\/7\/29\/23284272\/apple-app-store-ads-today-tab-page-search\">https:\/\/www.theverge.com\/2022\/7\/29\/23284272\/apple-app-store-ads-today-tab-page-search<\/a><br \/>\n<code><br \/><\/br><\/code><\/p>\n<div readability=\"59.617894736842\">\n<p id=\"mIJ46h\">Apple is planning to show ads in the App Store\u2019s Today tab and on individual app pages, <a href=\"https:\/\/www.macrumors.com\/2022\/07\/29\/new-app-store-ads-today-tab\/\">according to <em>MacRumors<\/em><\/a>, <a href=\"https:\/\/9to5mac.com\/2022\/07\/29\/app-store-ads-expanding\/\"><em>9to5Mac<\/em><\/a>, and <a href=\"https:\/\/appleinsider.com\/articles\/22\/07\/29\/apple-testing-new-app-store-ad-placements-very-soon\"><em>AppleInsider<\/em><\/a>. The two new ad placements will expand upon the ads you can already see in the App Store\u2019s search tab and in search results.<\/p>\n<p id=\"3C2VfP\">Ads in the Today tab will appear in the larger card format used by other content in that tab, but you\u2019ll see a small blue box with the word \u201cAd\u201d inside it under the app\u2019s name. Ads in individual app pages will appear under the \u201cYou Might Also Like\u201d header that suggests apps related to the one you\u2019re looking at. Like in App Store search, ads on app pages will be highlighted in blue to distinguish them from other recommendations. According to <em>9to5Mac<\/em>, ad buyers won\u2019t be able to target specific applications for these ads, but the ads will be relevant to the app they\u2019re shown under.<\/p>\n<div class=\"c-float-right\">\n<aside id=\"YH0E4n\"><q>Apple is going to start testing the ads soon<\/q><\/aside>\n<\/div>\n<p id=\"nCnLMr\">\u201cApple Search Ads provides opportunities for developers of all sizes to grow their business,\u201d Apple said in a statement to <em>MacRumors,<\/em> <em>9to5Mac, <\/em>and <em>AppleInsider<\/em>. \u201cLike our other advertising offerings, these new ad placements are built upon the same foundation\u2014they will only contain content from apps\u2019 approved App Store product pages, and will adhere to the same rigorous privacy standards.\u201d The company plans to begin testing the new ads soon. Apple didn\u2019t immediately reply to a request for comment.<\/p>\n<p id=\"63dC63\">Apple first started showing ads in App Store search results <a href=\"https:\/\/www.theverge.com\/2016\/10\/6\/13184346\/apple-app-store-ads\">in 2016<\/a> and began asking users for their permission to enable Personalized Ads <a href=\"https:\/\/www.theverge.com\/2021\/9\/2\/22654121\/apple-personalized-ads-ios-15-prompt-app-tracking\">in September<\/a>. The new ad spots indicate that Apple is exploring new ways to make money from the App Store and that ads could become a more important pillar for the company as <a href=\"https:\/\/www.theverge.com\/2022\/7\/28\/23282776\/apple-q3-2022-earnings-iphone-services-mac\">it continues to grow its services business<\/a>. Unfortunately for us, though, the new ads mean we\u2019re going to have to sift through more annoying blue boxes.<\/p>\n<\/div>\n<p><code><br \/><\/br><\/code><\/p>\n<p>Source: <a href=\"https:\/\/www.theverge.com\/2022\/7\/29\/23284272\/apple-app-store-ads-today-tab-page-search\">https:\/\/www.theverge.com\/2022\/7\/29\/23284272\/apple-app-store-ads-today-tab-page-search<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Source: Apple is planning to show ads in the App Store\u2019s Today tab and on individual app pages, according to MacRumors, 9to5Mac, and AppleInsider. The two new ad placements will expand upon the ads you can already see in the App Store\u2019s search tab and in search results. Ads in the Today tab will appear [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11248,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,8],"tags":[9],"class_list":["post-11247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple","category-technology","tag-apple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple is planning to put ads right in the App Store\u2019s Today tab - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/07\/30\/apple-is-planning-to-put-ads-right-in-the-app-stores-today-tab\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple is planning to put ads right in the App Store\u2019s Today tab - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: Apple is planning to show ads in the App Store\u2019s Today tab and on individual app pages, according to MacRumors, 9to5Mac, and AppleInsider. The two new ad placements will expand upon the ads you can already see in the App Store\u2019s search tab and in search results. Ads in the Today tab will appear [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scienceandnerds.com\/2022\/07\/30\/apple-is-planning-to-put-ads-right-in-the-app-stores-today-tab\/\" \/>\n<meta property=\"og:site_name\" content=\"Science and Nerds\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-30T15:12:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-30T15:12:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scienceandnerds.com\/wp-content\/uploads\/2022\/07\/apple-is-planning-to-put-ads-right-in-the-app-stores-today-tab_62e54a57b9a6a.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scienceandnerds.com\/2022\/07\/30\/apple-is-planning-to-put-ads-right-in-the-app-stores-today-tab\/\",\"url\":\"https:\/\/scienceandnerds.com\/2022\/07\/30\/apple-is-planning-to-put-ads-right-in-the-app-stores-today-tab\/\",\"name\":\"Apple is planning to put ads right in the App Store\u2019s Today tab - 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