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{"id":11280,"date":"2022-07-30T15:13:37","date_gmt":"2022-07-30T15:13:37","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/07\/30\/kylie-jenner-cant-save-instagram-forever\/"},"modified":"2022-07-30T15:13:39","modified_gmt":"2022-07-30T15:13:39","slug":"kylie-jenner-cant-save-instagram-forever","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/07\/30\/kylie-jenner-cant-save-instagram-forever\/","title":{"rendered":"Kylie Jenner can\u2019t save Instagram forever"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/7\/29\/23282330\/instagram-reels-backlash-tiktok-adam-mosseri<\/a>
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In early May, the Meta executive in charge of Instagram, Adam Mosseri, shared some news: the social media app\u2019s main feed would start looking dramatically different to some users.<\/p>\n

For those in a small test group, the feed they\u2019d been using for a decade would be replaced with an \u201cimmersive viewing experience\u201d containing full-screen photos and videos<\/a> with many posts coming from people they weren\u2019t following. In other words, Instagram would start to look and feel even more like TikTok, the short-form video app that Meta sees as its fiercest competition. <\/p>\n

\u201cLet me know what you think down in the comments below,\u201d said the ever-earnest Mosseri. And with the patience of a parent showing their child both sides of an argument, he invited Instagram users to be honest with him: \u201cIf you love it, great. If you hate it, great.\u201d<\/p>\n

And tell him they did. Across multiple platforms where the test was announced, users responded in droves with negative feedback: \u201chorrendous\u201d; \u201cvery disgusting\u201d; \u201cunusable.\u201d Some said they closed the app immediately because they disliked the full-screen feed so much. Others complained of only seeing Reels, Meta\u2019s short video format that mimics TikTok videos, and other posts from accounts they don\u2019t follow. And this week, even Instagram users in the highest echelon of influence \u2014 like Kylie Jenner and Kim Kardashian \u2014 circulated a meme begging the company to \u201cMake Instagram Instagram again<\/a>,\u201d igniting a full-on media crisis.<\/p>\n

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