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action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home4/scienrds/scienceandnerds/wp-includes/functions.php on line 6114Source: https:\/\/www.theverge.com\/2022\/8\/1\/23283008\/roku-button-revenue-earnings-q2-2022<\/a> No, you didn’t suddenly forget how to read: Roku, the streaming box and service company, is worried about how much money its buttons are bringing in. Not because it suddenly started making clicky actuators for other companies to include in their products (what a pivot that would be), but because Roku\u2019s really an advertising company in streamer\u2019s clothing<\/a>. And it absolutely has prime real estate to sell to streaming services: for a fee, it\u2019ll plaster their logos onto buttons that customers will likely see every time they use a Roku. Even better, those buttons will only<\/em> launch that service. <\/p>\n Basically, Roku\u2019s best ROI may be the Netflix-red and Disney-blue paint its suppliers buy.<\/p>\n Near the bottom of each Roku remote, you\u2019ll see four buttons labeled with a variety of streaming services \u2014 currently, Roku\u2019s website shows Netflix, Disney Plus, Apple TV Plus, and Paramount Plus. That\u2019s an absolute plethora of pluses, though the buttons change over time as new streaming services are born<\/a>, die<\/a>, or make different decisions about where to spend their ad budgets. (I like to imagine that someone once received the worst remote ever, only featuring buttons for streaming services they never use like Sling, Rdio, PlayStation Vue, and Quobo. Points if you can guess which one of those is made up<\/a> without googling.)<\/p>\n
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