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{"id":11607,"date":"2022-08-04T15:12:50","date_gmt":"2022-08-04T15:12:50","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/08\/04\/now-tiktok-can-sell-you-tickets-to-see-demi-lovato-or-the-wwe\/"},"modified":"2022-08-04T15:12:51","modified_gmt":"2022-08-04T15:12:51","slug":"now-tiktok-can-sell-you-tickets-to-see-demi-lovato-or-the-wwe","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/08\/04\/now-tiktok-can-sell-you-tickets-to-see-demi-lovato-or-the-wwe\/","title":{"rendered":"Now TikTok can sell you tickets to see Demi Lovato or the WWE"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/8\/3\/23290490\/tiktok-ticketmaster-buy-tickets-demi-lovato-wwe-onerepublic-usher-backstreet-boys<\/a>
\n
<\/br><\/code><\/p>\n

\n

Performers can reach some fans even more directly now that Ticketmaster is selling tickets inside the TikTok app. The partnership means Ticketmaster can take advantage of TikTok\u2019s recommendation feed<\/a> that helps get artists \u2014 and now their event tickets \u2014 in front of fans.<\/p>\n

Bringing Ticketmaster to TikTok makes sense, based solely on how big a role music plays on the app, but it could also indicate broader plans to delve into the industry. Last month, a report from Insider<\/em> revealed<\/a> that TikTok\u2019s parent company, ByteDance, filed a trademark for \u201cTikTok Music.\u201d The filing describes it as a platform that would allow users to purchase, play, share, and download music.<\/p>\n

\n <\/p>\n

<\/p>\n\"\"<\/p>\n

<\/source><\/picture>\n

<\/span><\/p>\n

<\/span><\/p>\n

<\/p>\n

Image: TikTok \/ Ticketmaster<\/cite><\/p>\n

<\/span><\/p>\n<\/figure>\n

Only \u201cselect\u201d creators will get access to the feature at launch, but it\u2019s set to expand to more users over time. Some artists and entertainment companies that have already started using the feature include Demi Lovato, OneRepublic, Usher, the Backstreet Boys, and the WWE. With Beyonc\u00e9 and her songs joining TikTok last month<\/a>, and a number of other artists already using the platform to reach fans, Ticketmaster has plenty of big names it could promote.<\/p>\n

Creators who want to advertise upcoming shows can add event links directly to their TikTok videos. The link, which will appear above the creator\u2019s username on a video, opens an in-app browser where you can purchase tickets to the event. <\/p>\n

Other music streaming apps have already explored Ticketmaster integrations. In 2016, Ticketmaster began providing app developers<\/a> with ways to incorporate the service\u2019s functionality into third-party apps. YouTube later started embedding tickets<\/a> from Ticketmaster below music videos, and Pandora started letting artists promote shows through Ticketmaster<\/a>. In June, Spotify replaced its Concert Hub<\/a> with a Live Events Feed that features a list of local events sourced by a number of ticketing partners, including Ticketmaster.<\/p>\n<\/div>\n


<\/br><\/code><\/p>\n

Source: https:\/\/www.theverge.com\/2022\/8\/3\/23290490\/tiktok-ticketmaster-buy-tickets-demi-lovato-wwe-onerepublic-usher-backstreet-boys<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Source: Performers can reach some fans even more directly now that Ticketmaster is selling tickets inside the TikTok app. The partnership means Ticketmaster can take advantage of TikTok\u2019s recommendation feed that helps get artists \u2014 and now their event tickets \u2014 in front of fans. 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