{"id":11622,"date":"2022-08-04T15:13:17","date_gmt":"2022-08-04T15:13:17","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/08\/04\/textbook-publisher-nfts-will-let-us-squeeze-even-more-money-out-of-students\/"},"modified":"2022-08-04T15:13:18","modified_gmt":"2022-08-04T15:13:18","slug":"textbook-publisher-nfts-will-let-us-squeeze-even-more-money-out-of-students","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/08\/04\/textbook-publisher-nfts-will-let-us-squeeze-even-more-money-out-of-students\/","title":{"rendered":"Textbook publisher: NFTs will let us squeeze even more money out of students"},"content":{"rendered":"<p>Source: <a href=\"https:\/\/www.theverge.com\/2022\/8\/3\/23290335\/pearson-textbook-publisher-nft-blockchain-secondhand-ebook-sales\">https:\/\/www.theverge.com\/2022\/8\/3\/23290335\/pearson-textbook-publisher-nft-blockchain-secondhand-ebook-sales<\/a><br \/>\n<code><br \/><\/br><\/code><\/p>\n<div readability=\"108.22973215891\">\n<p id=\"CYllEE\">Textbook publisher Pearson suggests blockchain tech could let it take a cut of secondary textbook sales, capturing a section of the book market that\u2019s so far escaped it. <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2022-08-01\/pearson-hopes-blockchain-will-make-it-money-every-time-its-e-books-change-hands?sref=ExbtjcSG\">As quoted by <em>Bloomberg<\/em><\/a>, Pearson CEO Andy Bird believes non-fungible tokens, or NFTs, could help publishers make money off textbook resales, although he stopped short of describing concrete plans.<\/p>\n<p id=\"EHySIS\">\u201cIn the analog world, a Pearson textbook was resold up to seven times, and we would only participate in the first sale,\u201d said Bird after the company announced its latest quarterly earnings this week. \u201cThe move to digital helps diminish the secondary market, and technology like blockchain and NFTs allows us to participate in every sale of that particular item as it goes through its life.\u201d <em>Bloomberg<\/em> suggests this would mean letting buyers resell ebooks, something that\u2019s so far been a rarity in the publishing world.<\/p>\n<div class=\"c-float-right\">\n<aside id=\"2hEUFl\"><q>\u201cIn the analog world, a Pearson textbook was resold up to seven times\u201d<\/q><\/aside>\n<\/div>\n<p id=\"yJNnks\">It\u2019s not clear how, when, or if NFTs might show up in Pearson\u2019s catalog. But they could mark a new stage in a long-standing publishing war. Thanks to legal concepts like the <a href=\"https:\/\/en.wikipedia.org\/wiki\/First-sale_doctrine\">first-sale doctrine<\/a>, physical book buyers typically own the media they\u2019ve purchased outright, and they\u2019re allowed to sell it without the original publishers making money. But ebooks have complicated that calculus. Any digital transfer creates a new \u201ccopy\u201d of the work, and third-party secondhand ebook sales (along with other <a href=\"https:\/\/en.wikipedia.org\/wiki\/Capitol_Records,_LLC_v._ReDigi_Inc.\">secondhand digital media sales<\/a>) have faced <a href=\"https:\/\/portolano.it\/en\/newsletter\/portolano-cavallo-inform-digital-ip\/with-tom-kabinet-the-cjeu-rules-that-the-resale-of-second-hand-e-books-must-be-authorized-by-right-holders\">serious legal challenges<\/a> as a result.<\/p>\n<p id=\"u9kPju\">That\u2019s historically given physical books a built-in advantage for students, who can buy or sell them secondhand to defray their often extraordinary upfront costs \u2014 without the publishers taking any of that money. Allowing ebook resales could make that advantage less dramatic.<\/p>\n<p id=\"r2Up5k\">As with many mainstream crypto applications, NFTs don\u2019t bring an obvious technical innovation to this question. Bird talks up the way crypto ledgers track an item\u2019s ownership from \u201cowner A to owner B to owner C,\u201d but this has always been possible using a digital database. A blockchain offers a decentralized version of that database, but the odds of Pearson using a fully decentralized, open system are approximately zero. It would almost certainly extend an existing copy protection scheme to stop non-NFT owners from pirating its books. That would make the NFT a fig leaf on top of an old-fashioned digital rights management or DRM framework. NFTs can theoretically be sold on third-party markets that aren\u2019t approved by the creator, but big companies like Ubisoft <a href=\"https:\/\/arstechnica.com\/gaming\/2021\/12\/ubisofts-first-nft-plans-make-no-sense\/\">certainly haven\u2019t followed that principle<\/a>, and Pearson may not either.<\/p>\n<div class=\"c-float-left\">\n<aside id=\"B3kIK0\"><q>Independent companies have been trying to sell ebooks secondhand for years<\/q><\/aside>\n<\/div>\n<p id=\"kbWUPi\">NFTs have <a href=\"https:\/\/www.theverge.com\/2022\/1\/13\/22882036\/dirt-dirtdao-crypto-nft-newsletter-voting-kyle-chayka-interview\">had a real impact on the media world<\/a>. But they\u2019ve mostly operated as a kind of digital tote bag \u2014 something fans buy to support and feel closer to a favorite creator. (Fandom is a strange world, but I feel comfortable suggesting nobody really <em>loves <\/em>their textbook publisher.) Sometimes they grant access to social spaces like Discord channels or voting rights on a platform like Snapshot, but that\u2019s most useful for <a href=\"https:\/\/lithub.com\/the-rise-of-the-crypto-writer-on-what-literary-nfts-might-mean-for-the-book-world\/\">indie publishers and authors<\/a> who don\u2019t already have a massive digital platform. Most NFTs <a href=\"https:\/\/www.theverge.com\/2021\/11\/18\/22790131\/nft-bay-pirating-digital-ownership-piracy-crypto-art-right-click\">quite infamously don\u2019t control<\/a> who can see a specific work \u2014 only who \u201cowns\u201d a token corresponding to it, and <a href=\"https:\/\/www.theverge.com\/23139793\/nft-crypto-copyright-ownership-primer-cornell-ic3\">even that is often confusing<\/a>.<\/p>\n<p id=\"P3TTgg\">Nothing prevents Pearson or any other major publisher from letting people sell ebook licenses using non-crypto DRM. In fact, third-party sellers like Tom Kabinet and ReDigi have been <a href=\"https:\/\/the-digital-reader.com\/2015\/02\/11\/secondhand-downloads-used-ebook-sales-coming\/\">trying to create digital secondhand markets<\/a> for years. But publishers have been generally hesitant to open the door to digital resales, especially as they\u2019re trialing methods that give book buyers even <em>less <\/em>control, including subscription services like Pearson Plus \u2014 which Bird described glowingly during the earnings call.<\/p>\n<div class=\"c-float-right\">\n<aside id=\"T3bpsz\"><q>What\u2019s changed? Maybe nothing<\/q><\/aside>\n<\/div>\n<p id=\"O4pPNw\">So what\u2019s changed? Possibly nothing. Pearson hasn\u2019t committed to NFT textbooks, and Bird doesn\u2019t lose anything by spitballing about the future value of a buzzy (if <a href=\"https:\/\/www.theverge.com\/2022\/7\/11\/23204454\/gamestop-nft-marketplace-crypto\">recently flatlined<\/a>) new technology. A cut of a resold textbook is probably still less lucrative for Pearson than the subscription model it currently favors. But NFTs do seem to have a psychological effect \u2014 they make people <em>feel <\/em>like they own something, even if the ownership is fairly abstract. Textbook makers might see this as an opportunity to push digital markets in a new direction.<\/p>\n<p id=\"nIxFdj\">This might be a mixed bag for students. On one hand, some resale opportunity is better than none \u2014 which is what people often get with ebooks. On the other, a publisher-controlled resale market will almost certainly be tilted to favor the publisher. Library ebooks have <a href=\"https:\/\/boingboing.net\/2011\/03\/08\/self-destructing-ebo.html\">self-destruct conditions<\/a> that require buying new copies after a certain number of checkouts, for instance, and an NFT ebook could have a similarly limited number of resales. On a more abstract level, it short-circuits a real legal debate over whether people should have the right to control their digital purchases. And it adds yet another incentive for publishers to <a href=\"https:\/\/www.bbc.com\/news\/business-48998789\">make buying physical textbooks as unpleasant and difficult as possible<\/a> because, from their perspective, they\u2019re just losing money on them.<\/p>\n<p id=\"WVe9OQ\">Either way, Bird says Pearson has \u201ca whole team working on the implications of the metaverse and what that could mean for us\u201d \u2014 and if they have to earn their keep somehow, I guess NFT books make more sense than <em>Fortnite <\/em>skins.<\/p>\n<\/div>\n<p><code><br \/><\/br><\/code><\/p>\n<p>Source: <a href=\"https:\/\/www.theverge.com\/2022\/8\/3\/23290335\/pearson-textbook-publisher-nft-blockchain-secondhand-ebook-sales\">https:\/\/www.theverge.com\/2022\/8\/3\/23290335\/pearson-textbook-publisher-nft-blockchain-secondhand-ebook-sales<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Source: Textbook publisher Pearson suggests blockchain tech could let it take a cut of secondary textbook sales, capturing a section of the book market that\u2019s so far escaped it. As quoted by Bloomberg, Pearson CEO Andy Bird believes non-fungible tokens, or NFTs, could help publishers make money off textbook resales, although he stopped short of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11623,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,8],"tags":[16],"class_list":["post-11622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-policy","category-technology","tag-policy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Textbook publisher: NFTs will let us squeeze even more money out of students - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/08\/04\/textbook-publisher-nfts-will-let-us-squeeze-even-more-money-out-of-students\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Textbook publisher: NFTs will let us squeeze even more money out of students - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: Textbook publisher Pearson suggests blockchain tech could let it take a cut of secondary textbook sales, capturing a section of the book market that\u2019s so far escaped it. As quoted by Bloomberg, Pearson CEO Andy Bird believes non-fungible tokens, or NFTs, could help publishers make money off textbook resales, although he stopped short of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scienceandnerds.com\/2022\/08\/04\/textbook-publisher-nfts-will-let-us-squeeze-even-more-money-out-of-students\/\" \/>\n<meta property=\"og:site_name\" content=\"Science and Nerds\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-04T15:13:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-04T15:13:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scienceandnerds.com\/wp-content\/uploads\/2022\/08\/textbook-publisher-nfts-will-let-us-squeeze-even-more-money-out-of-students_62ebe20dc64b0.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scienceandnerds.com\/2022\/08\/04\/textbook-publisher-nfts-will-let-us-squeeze-even-more-money-out-of-students\/\",\"url\":\"https:\/\/scienceandnerds.com\/2022\/08\/04\/textbook-publisher-nfts-will-let-us-squeeze-even-more-money-out-of-students\/\",\"name\":\"Textbook publisher: NFTs will let us squeeze even more money out of students - 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