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\n

It should not surprise you that HBO Max is about to be in a world of hurt. It is larger and more successful than its current sister streamer, Discovery Plus. But it\u2019s also a part of Warner Bros. Discovery, a company now helmed by David Zaslav, and Zaslav is a man who loves him some reality TV and is okay gutting channels<\/a>, canceling cool shows<\/a>, and axing movies<\/a> if it means the accounting books will look a little prettier. Now, just days after his company canceled Batgirl<\/em> for a tax write-off<\/a>, rumors are flying that HBO Max is going to be gutted, too.<\/p>\n
By most recent estimates<\/a>, HBO Max, despite a terrifically bad app, had over 76.8 million global subscribers. Discovery Plus, the service launched by Zaslav pre-merger, had about 22 million. It\u2019s firmly the third-largest streaming service by subscribers, behind Netflix and Disney Plus<\/a>. HBO Max, again despite just a terrible app that needs a total overhaul<\/a>, felt like proof that you didn\u2019t need huge Marvel- and Star War-<\/em>grade franchises or Netflix\u2019s luxury of being an early mover in the streaming space to build a fairly robust streaming business. Jason Kilar, then-CEO of WarnerMedia, instead took a lot of things the company already had (the stellar HBO and its many successful properties; a huge catalog of WB films and TV shows; and a big fancy bag of successful intellectual property like DC Comics and Harry Potter<\/em>) and formed HBO Max.<\/p>\n
\n<\/aside>\nTo better differentiate HBO Max from Disney Plus and Netflix, Kilar also risked upsetting Hollywood by providing some particularly important incentives for customers stuck at home due to the pandemic. HBO Max had day and date releases for theatrical films<\/a>.<\/p>\n
Zaslav was supposedly not a fan of Kilar\u2019s strategy. Never mind his company was merging with Warner Bros. and coming in with a much less popular streaming service full of the stuff you watch when doing laundry or you\u2019re stuck at your parents\u2019 place for the weekend. Never mind the broader strategy of streamers is to produce \u201cappointment TV\u201d to compete with YouTube, TikTok, and Twitch. Zaslav is a reality TV guy. He built Discovery up into a reality TV empire and has long preferred the fast, cheap, and easy reality show to that more critically acclaimed but pricey scripted TV. <\/p>\n
Earlier this year, he hinted at the doom coming for the fledging HBO Max. \u201cOur goal is to compete with the leading streaming services, not to win the spending war,\u201d he said on a call in February<\/a>. On the same call, CFO Gunnar Wiedenfels said the new company would seek \u201ccontent efficiencies.\u201d<\/p>\n
\nZaslav was supposedly not a fan of Kilar\u2019s strategy<\/q><\/aside>\n<\/div>\nThe Wrap<\/em><\/a> and folks on Twitter<\/a> claim that Warner Bros. Discovery may announce a major restructuring today during the company\u2019s Q2 earnings call. The HBO Max side of the business will apparently face the brunt of it, with 70 percent of their development staff being laid off \u2014 according to an anonymous source The Wrap<\/em> spoke to.<\/p>\n
The idea is that HBO will continue to be a marquee product for Warner Bros. Discovery but HBO Max, the streaming service that hosts the library of HBO and Warner Bros. and a surprisingly sturdy stable of original programming, will disappear, merging into a new app that will host all of the current content for both HBO Max and Discovery Plus (with the obvious exception of Batgirl<\/em>).<\/p>\n
We\u2019ve known the two apps would be combined since March, when Wiedenfels confirmed it<\/a> at the Deutsche Bank 30th Annual Media, Internet & Telecom Conference. At the time<\/a>, he called for \u201csome very, very detailed and disciplined planning\u201d to transition customers and merge to two services.<\/p>\n
If the rumors are true about today, either plans have changed or someone didn\u2019t get the memo. Instead of a thoughtful rollout, the last few days have been chaos for the company. The cancellation of Batgirl<\/em><\/a> has sent shockwaves throughout the entertainment world. The next day, HBO Max quietly pulled a number of HBO Max-exclusive films<\/a> from the service and canceled others in production, further raising fears. (Fortunately, the pulled films are still available. Instead of being stuck in the vault with Batgirl,<\/em> they\u2019re now merely available on demand for sale or rent.) <\/p>\n
\nThings are suddenly moving very fast at Warner Bros. Discovery, and the shiplap is on the wall<\/q><\/aside>\n<\/div>\nThis morning, HBO Max announced Discovery darlings Chip and Joanna Gaines would be bringing select content from their Magnolia Network to the streaming service. \u201cWe can\u2019t wait to bring these stories we love\u2014including our next adventure, Fixer Upper: The Castle\u2014to HBO Max this September,\u201d said a statement from the couple in an HBO Max press release. Things are suddenly moving very fast at Warner Bros. Discovery, and the shiplap is on the wall.<\/p>\nWhat that means for the many current HBO Max originals remains to be seen. Shows like Hacks<\/em>, Harley Quinn<\/em>, and Our Flag Means Death<\/em> have earned big accolades and vocal fandoms. Other shows have died on the vine \u2014 the Ridley Scott sci-fi show Raised by Wolves<\/em> was just canceled after two mediocre seasons. Later today, Zaslav could repeat what his company did at The CW and commence with a second \u201cRed Wedding<\/a>,\u201d going on a canceling spree to further chip away at the $55 billion debt the company incurred in the merger<\/a>. <\/p>\n
That debt is a sword hanging over the company\u2019s head. And HBO Max, the pricey streamer trying to compete with Disney and Netflix, may be used as a shield to protect the still lucrative linear cable business at the heart of Warner Bros. Discovery.<\/p>\n<\/div>\n

<\/br><\/code><\/p>\n
Source: https:\/\/www.theverge.com\/2022\/8\/4\/23291037\/hbo-max-warner-bros-discovery-merger-david-zaslav-chip-joanna-gaines<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
Source: It should not surprise you that HBO Max is about to be in a world of hurt. It is larger and more successful than its current sister streamer, Discovery Plus. But it\u2019s also a part of Warner Bros. Discovery, a company now helmed by David Zaslav, and Zaslav is a man who loves him […]<\/p>\n","protected":false},"author":1,"featured_media":11721,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-11720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"yoast_head":"\nHBO Max might get maimed - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/08\/05\/hbo-max-might-get-maimed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HBO Max might get maimed - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: It should not surprise you that HBO Max is about to be in a world of hurt. 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