{"id":12026,"date":"2022-08-10T14:39:07","date_gmt":"2022-08-10T14:39:07","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/08\/10\/walmart-is-trying-to-build-a-streaming-service-again\/"},"modified":"2022-08-10T14:39:09","modified_gmt":"2022-08-10T14:39:09","slug":"walmart-is-trying-to-build-a-streaming-service-again","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/08\/10\/walmart-is-trying-to-build-a-streaming-service-again\/","title":{"rendered":"Walmart is trying to build a streaming service, again"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/8\/9\/23298617\/walmart-streaming-service-tv-movies<\/a>
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Walmart is investigating building its own streaming service, The New York Times<\/em> reported<\/a>, and is talking to some big-name content players about which shows and movies it can offer to Walmart Plus subscribers. The company has apparently held discussions with Paramount, Disney, and Comcast about the service, though it\u2019s not clear whether those discussions came to anything. (Walmart declined to comment.)<\/p>\n

Over the last few years, Walmart has tried a number of ways to get deeper into the entertainment business. It acquired Vudu all the way back in 2010, then mostly neglected the service for a decade before selling it to Fandango in 2020. Meanwhile, as far back as 2018, Walmart was rumored to be developing its own streaming service before dropping those plans as well<\/a>. It has made deals with Redbox and other streaming and rental companies over time and even has a streaming box from its in-house Onn brand<\/a>. But now, as it continues to look for perks to offer people spending $98 a year on a Walmart Plus subscription<\/a>, the company appears to be re-reengaging its streaming plans.<\/p>\n

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<\/p>\n\"Walmart<\/p>\n

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\nWalmart has been trying to figure out digital entertainment for a long time. A <\/em>long time.<\/em>
\n<\/figcaption>Photo by Chris Welch \/ The Verge<\/cite><\/p>\n

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One important thing to understand about Walmart Plus is that it\u2019s basically just Amazon Prime. Your membership gets you free shipping, faster checkout, and special members-only deals<\/a>. (Also, cheaper gas.) Walmart is looking for ways to inspire more brand loyalty and to bring people into its subscription universe (and, thus, its marketplace). Getting into the content wars helps that ambition in two ways: it gives people more to do inside your ecosystem, and it shrinks the number of bills they\u2019re paying. <\/p>\n

There are several ways Walmart could approach its streaming ambitions, both of which Amazon has done to great success. One is to license a lot of content, create an originals team to make Walmart exclusives, and truly go after Netflix and Disney and the rest. In that case, it would be somewhat surprising to see Comcast, Paramount, and Disney sell content to Walmart Plus that they could reserve for their own services. (A workaround for Walmart could be to build something like the Roku Channel, an ad-supported service that doesn\u2019t directly compete.)<\/p>\n

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