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\n

Friction is the mind-killer<\/a> when it comes to cloud gaming. You can\u2019t just click a game trailer to instantly be playing a game quite yet. But this week, Google appears to be rolling out a feature that could reduce that friction: if you simply search for the name of a game in Google search, you might be presented with a \u201cPlay\u201d button that can instantly launch the title. <\/p>\n
\n\nIt looks like the Google search engine has a new update for cloud gaming platforms!!!<\/p>\nWhen searching for a game players can now launch a game directly from the search results utilizing @GoogleStadia<\/a>. pic.twitter.com\/xblOsBpF6O<\/a><\/p>\n
\u2014 Bryant Chappel (@BryantChappel) August 11, 2022<\/a>\n<\/p><\/blockquote>\n<\/div>\n
The Nerf Report<\/em>\u2019s Bryant Chappel appears to be the one who noticed the change<\/a>, and he quickly discovered it\u2019s not limited to Google\u2019s own Stadia cloud gaming service, either. He says it works with Amazon Luna<\/a>, Xbox Cloud Gaming<\/a>, and Nvidia\u2019s GeForce Now, too<\/a>. <\/p>\n
There\u2019s still friction \u2014 you need to be logged into an account that\u2019s associated with these cloud gaming services or else you\u2019ll just get a signup page, and there may still be intermediate prompts. Also, it doesn\u2019t appear to work with all games. <\/p>\n
But with Stadia and Xbox Cloud Gaming, at least, a single click from a Google search result will take you just as far as you get by navigating to the website of your favorite cloud gaming service, picking your title, and pressing the play button you\u2019d find there. <\/p>\n
\n  <\/p>\n    <\/p>\n<\/p>\n
<\/source><\/picture>\n
    <\/span><\/p>\n
  <\/span><\/p>\n
    Forgot to turn off Dark Mode for these screenshots, sorry.<\/em><\/figcaption>Screenshots by Sean Hollister \/ The Verge<\/cite><\/p>\n    <\/span><\/p>\n<\/figure>\nIt\u2019s not clear when or if Google will fully roll out this feature. We initially saw it live this afternoon, but suddenly it was gone and doesn\u2019t appear in our search results anymore. Then it came back for me, but only for my Google Workspace account, which isn\u2019t associated with any cloud gaming services and can\u2019t play Google Stadia at all. Chappel confirms to The Verge<\/em> that he\u2019s still seeing it working from his home in Austin, Texas. 9to5Google<\/em> saw it<\/a> as well.<\/p>\n
My guess is that Google is running an A \/ B test with this feature to see how people react. Or maybe it jumped the gun, not unlike GeForce Now in 2020<\/a>, by rolling it out without the permission of game studios. <\/p>\n
Google didn\u2019t immediately respond to a request for comment.<\/p>\n
\n<\/aside>\n<\/div>\n
<\/br><\/code><\/p>\nSource: https:\/\/www.theverge.com\/2022\/8\/11\/23301875\/google-search-results-launch-stadia-geforce-now-xcloud-luna-cloud-gaming<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
Source: Friction is the mind-killer when it comes to cloud gaming. You can\u2019t just click a game trailer to instantly be playing a game quite yet. But this week, Google appears to be rolling out a feature that could reduce that friction: if you simply search for the name of a game in Google search, […]<\/p>\n","protected":false},"author":1,"featured_media":12222,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21,8],"tags":[10],"class_list":["post-12221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-technology","tag-google"],"yoast_head":"\nGoogle is letting some people launch cloud games directly from search results - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/08\/12\/google-is-letting-some-people-launch-cloud-games-directly-from-search-results\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google is letting some people launch cloud games directly from search results - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: Friction is the mind-killer when it comes to cloud gaming. 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