{"id":12318,"date":"2022-08-14T14:52:26","date_gmt":"2022-08-14T14:52:26","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/08\/14\/channel-stores-are-officially-the-hottest-new-thing-in-streaming\/"},"modified":"2022-08-14T14:52:27","modified_gmt":"2022-08-14T14:52:27","slug":"channel-stores-are-officially-the-hottest-new-thing-in-streaming","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/08\/14\/channel-stores-are-officially-the-hottest-new-thing-in-streaming\/","title":{"rendered":"Channel stores are officially the hottest new thing in streaming"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/8\/13\/23304183\/channel-bundles-youtube-streaming<\/a>
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YouTube is building a system that would allow users to subscribe to streaming services through the YouTube app, The Wall Street Journal<\/em> reported<\/a>, and could launch the so-called \u201cchannel store\u201d as early as this fall. The Journal<\/em>\u2019s report didn\u2019t say which services might be part of the store, only that YouTube has been talking with various entertainment companies.<\/p>\n

A channel store makes perfect sense for YouTube, and it\u2019s been a long time in the works: The Information<\/em> reported on a similar plan<\/a> way back in early 2020. More recently, the company has been signaling this is coming: \u201cI think whether content is distributed in a bundle, or where over time we explore other ways of distributing it, I think YouTube can be a great partner there,\u201d YouTube VP of product management Christian Oestlien recently told The Verge<\/em><\/a>. <\/em>\u201cWe\u2019ve never looked at the world as these binary choices between us and partner services… we think all of us can coexist in a really healthy way.\u201d<\/p>\n

This is now maybe the single most popular idea in the streaming business. Tech companies, particularly those who have tried to make their own original content and seen how hard (and expensive!) it is to do so, are deciding they\u2019re better off handling everything but the shows and movies. You already have an account with Verizon or AT&T, for instance, and a bill you pay them every month, so your carrier can pitch itself as a valuable marketing partner and infrastructure provider for subscriptions. It\u2019s a lot like the old cable bundle, just… internet-ified. And the upside is the same for app store providers and game stores: a small cut of everything you buy. <\/p>\n

Apple, Amazon, and a number of others all make this case, and often to great effect. HBO Max got 4.5 million subscribers through Amazon Channels, the Journal<\/em> reported, and briefly bailed on that partnership but is now reportedly planning to come back. Even Walmart is reportedly thinking about getting in the game<\/a>.<\/p>\n

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