{"id":12348,"date":"2022-08-15T14:43:28","date_gmt":"2022-08-15T14:43:28","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/08\/15\/your-iphone-may-soon-have-more-ads\/"},"modified":"2022-08-15T14:43:29","modified_gmt":"2022-08-15T14:43:29","slug":"your-iphone-may-soon-have-more-ads","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/08\/15\/your-iphone-may-soon-have-more-ads\/","title":{"rendered":"Your iPhone may soon have more ads"},"content":{"rendered":"<p>Source: <a href=\"https:\/\/www.theverge.com\/2022\/8\/14\/23305200\/iphone-more-ads-advertising-apple-maps-podcasts-books-mark-gurman-rumors\">https:\/\/www.theverge.com\/2022\/8\/14\/23305200\/iphone-more-ads-advertising-apple-maps-podcasts-books-mark-gurman-rumors<\/a><br \/>\n<code><br \/><\/br><\/code><\/p>\n<div readability=\"80.463000287936\">\n<p id=\"jsysQ0\">Apple could eventually bring ads to more of the apps that come pre-installed on your iPhone and other Apple devices, including Maps, Books, and Podcasts. According to <a href=\"https:\/\/www.bloomberg.com\/news\/newsletters\/2022-08-14\/apple-aapl-set-to-expand-advertising-bringing-ads-to-maps-tv-and-books-apps-l6tdqqmg\">a report from <em>Bloomberg<\/em>\u2019s Mark Gurman<\/a>, Apple has internally tested search ads in Maps, which could display recommendations when you search for restaurants, stores, or other nearby businesses. <\/p>\n<p id=\"7pEwd0\">Apple already implements a similar advertising model on the App Store, as developers can pay to have their app promoted on a search page for a particular query, like \u201cpuzzle games\u201d or \u201cphoto editor.\u201d As noted by Gurman, ads on Maps could work in the same way, with businesses paying to appear at the top of search results when users enter certain search terms.<\/p>\n<p id=\"lHXGIe\">Gurman believes that Apple could introduce ads to its native Podcasts and Books apps as well. This could potentially allow publishers to place ads in areas within each app, or pay to get their content placed higher in search results. Just like Maps, Podcasts and Books are currently ad-free.<\/p>\n<p id=\"qhKzLg\">And while the App Store already has ads on the Search tab, Gurman expects Apple to expand ads to the Today tab and app download pages, which <a href=\"https:\/\/www.theverge.com\/2022\/7\/29\/23284272\/apple-app-store-ads-today-tab-page-search\">tracks with previous reports from <em>9to5Mac<\/em>, <em>Apple Insider<\/em>, and <em>MacRumors<\/em><\/a>. According to <em>9to5Google<\/em>, ads on the Today tab will show up as larger cards with the word \u201cAd\u201d placed beneath the app\u2019s name, while ads on individual app pages will appear highlighted in blue in the \u201cYou Might Also Like\u201d section.<\/p>\n<div class=\"c-float-right\">\n<aside id=\"v6dV5k\"><q>Apple may be looking to expand its advertising business even more<\/q><\/aside>\n<\/div>\n<p id=\"wbEk7G\">Gurman mentions the potential for advertising on Apple TV Plus, too, and says the company could opt to create a lower-priced ad-supported tier, something both <a href=\"https:\/\/www.theverge.com\/2022\/7\/13\/23207410\/netflix-streaming-ads-microsoft\">Netflix<\/a> and <a href=\"https:\/\/www.theverge.com\/2022\/8\/10\/23300471\/disney-plus-ad-supported-plan-launch-date-pricing-announced\">Disney Plus<\/a> plan on doing by the end of this year. Right now, Apple TV Plus offers only a $4.99 \/ month ad-free subscription plan (although it has started showing ads during its <a href=\"https:\/\/www.theverge.com\/2022\/3\/29\/23001613\/apple-tv-plus-friday-night-baseball-mlb-sports\">Friday Night Baseball livestreams<\/a>).<\/p>\n<p id=\"MP6jyD\">Apple first introduced ads on the App Store in 2016, and also displays apps on its Stocks and News apps. Last September, the company <a href=\"https:\/\/www.theverge.com\/2021\/9\/2\/22654121\/apple-personalized-ads-ios-15-prompt-app-tracking\">started asking users whether they want to enable the Personalized Ads<\/a> that appear on these apps, in compliance with its <a href=\"https:\/\/www.theverge.com\/2021\/12\/11\/22828713\/apple-app-tracking-transparancy-psa-privacy-ads-cohorts\">own App Tracking Transparency (ATT) policy<\/a> that <a href=\"https:\/\/www.theverge.com\/2021\/10\/31\/22756135\/apple-app-tracking-transparency-policy-snapchat-facebook-twitter-youtube-lose-10-billion\">cost social platforms billions of dollars<\/a>. <\/p>\n<p id=\"ZewyOQ\">ATT gives users the option of disabling the tracking tools advertisers use to display targeted ads. It may have contributed to the overall growth of Apple\u2019s advertising sector, as it has left <a href=\"https:\/\/www.vox.com\/recode\/23045136\/apple-app-tracking-transparency-privacy-ads\">businesses scrambling to reconsider their advertising strategies<\/a>. <a href=\"https:\/\/www.businessinsider.com\/apples-privacy-changes-biggest-winners-and-losers-one-year-later-2022-4\">According to data that <em>Insider<\/em><\/a> obtained from <a href=\"https:\/\/omdia.tech.informa.com\/pr\/2022-feb\/omdia-report-finds-apples-ads-business-now-worth-3-7bn-per-year-following-idfa-changes\">research firm Omdia<\/a>, Apple\u2019s advertising business grew 238 percent to $3.7 billion in 2021.<\/p>\n<p id=\"KyCmnZ\">Apple\u2019s move to open up more ad slots on its App Store \u2014 and potentially on Maps, Podcasts, and Books \u2014 could signal that Apple\u2019s looking to expand its advertising business even more. In May, a report from <em>Insider<\/em> revealed that Eddy Cue, Apple\u2019s senior vice president of services, is <a href=\"https:\/\/www.theverge.com\/2022\/5\/10\/23065290\/apple-streaming-advertising-services-peter-stern-eddy-cue\">reportedly planning to restructure Apple\u2019s services business<\/a> to direct more attention to streaming and advertising. Apple\u2019s services arm, which includes advertising and its various subscriptions, <a href=\"https:\/\/www.theverge.com\/2022\/7\/28\/23282776\/apple-q3-2022-earnings-iphone-services-mac\">saw a 12 percent increase in revenue last quarter<\/a>.<\/p>\n<aside id=\"gP44l2\">\n<\/aside>\n<\/div>\n<p><code><br \/><\/br><\/code><\/p>\n<p>Source: <a href=\"https:\/\/www.theverge.com\/2022\/8\/14\/23305200\/iphone-more-ads-advertising-apple-maps-podcasts-books-mark-gurman-rumors\">https:\/\/www.theverge.com\/2022\/8\/14\/23305200\/iphone-more-ads-advertising-apple-maps-podcasts-books-mark-gurman-rumors<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Source: Apple could eventually bring ads to more of the apps that come pre-installed on your iPhone and other Apple devices, including Maps, Books, and Podcasts. According to a report from Bloomberg\u2019s Mark Gurman, Apple has internally tested search ads in Maps, which could display recommendations when you search for restaurants, stores, or other nearby [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12349,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,8],"tags":[9],"class_list":["post-12348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple","category-technology","tag-apple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your iPhone may soon have more ads - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/08\/15\/your-iphone-may-soon-have-more-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your iPhone may soon have more ads - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: Apple could eventually bring ads to more of the apps that come pre-installed on your iPhone and other Apple devices, including Maps, Books, and Podcasts. According to a report from Bloomberg\u2019s Mark Gurman, Apple has internally tested search ads in Maps, which could display recommendations when you search for restaurants, stores, or other nearby [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scienceandnerds.com\/2022\/08\/15\/your-iphone-may-soon-have-more-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Science and Nerds\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-15T14:43:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-15T14:43:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scienceandnerds.com\/wp-content\/uploads\/2022\/08\/your-iphone-may-soon-have-more-ads_62fa5b912cb78.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scienceandnerds.com\/2022\/08\/15\/your-iphone-may-soon-have-more-ads\/\",\"url\":\"https:\/\/scienceandnerds.com\/2022\/08\/15\/your-iphone-may-soon-have-more-ads\/\",\"name\":\"Your iPhone may soon have more ads - Science and Nerds\",\"isPartOf\":{\"@id\":\"https:\/\/scienceandnerds.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/scienceandnerds.com\/2022\/08\/15\/your-iphone-may-soon-have-more-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/scienceandnerds.com\/2022\/08\/15\/your-iphone-may-soon-have-more-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/scienceandnerds.com\/wp-content\/uploads\/2022\/08\/your-iphone-may-soon-have-more-ads_62fa5b912cb78.jpeg?fit=1200%2C628&ssl=1\",\"datePublished\":\"2022-08-15T14:43:28+00:00\",\"dateModified\":\"2022-08-15T14:43:29+00:00\",\"author\":{\"@id\":\"https:\/\/scienceandnerds.com\/#\/schema\/person\/ea2991abeb2b9ab04b32790dff28360e\"},\"breadcrumb\":{\"@id\":\"https:\/\/scienceandnerds.com\/2022\/08\/15\/your-iphone-may-soon-have-more-ads\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/scienceandnerds.com\/2022\/08\/15\/your-iphone-may-soon-have-more-ads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/scienceandnerds.com\/2022\/08\/15\/your-iphone-may-soon-have-more-ads\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/scienceandnerds.com\/wp-content\/uploads\/2022\/08\/your-iphone-may-soon-have-more-ads_62fa5b912cb78.jpeg?fit=1200%2C628&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/scienceandnerds.com\/wp-content\/uploads\/2022\/08\/your-iphone-may-soon-have-more-ads_62fa5b912cb78.jpeg?fit=1200%2C628&ssl=1\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/scienceandnerds.com\/2022\/08\/15\/your-iphone-may-soon-have-more-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/scienceandnerds.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Your iPhone may soon have more ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/scienceandnerds.com\/#website\",\"url\":\"https:\/\/scienceandnerds.com\/\",\"name\":\"Science and Nerds\",\"description\":\"My WordPress Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/scienceandnerds.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/scienceandnerds.com\/#\/schema\/person\/ea2991abeb2b9ab04b32790dff28360e\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/scienceandnerds.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7e6e14fc6691445ef2b2c0a3a6c43882?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7e6e14fc6691445ef2b2c0a3a6c43882?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/scienceandnerds.com\"],\"url\":\"https:\/\/scienceandnerds.com\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Your iPhone may soon have more ads - Science and Nerds","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/scienceandnerds.com\/2022\/08\/15\/your-iphone-may-soon-have-more-ads\/","og_locale":"en_US","og_type":"article","og_title":"Your iPhone may soon have more ads - Science and Nerds","og_description":"Source: Apple could eventually bring ads to more of the apps that come pre-installed on your iPhone and other Apple devices, including Maps, Books, and Podcasts. According to a report from Bloomberg\u2019s Mark Gurman, Apple has internally tested search ads in Maps, which could display recommendations when you search for restaurants, stores, or other nearby [&hellip;]","og_url":"https:\/\/scienceandnerds.com\/2022\/08\/15\/your-iphone-may-soon-have-more-ads\/","og_site_name":"Science and Nerds","article_published_time":"2022-08-15T14:43:28+00:00","article_modified_time":"2022-08-15T14:43:29+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/scienceandnerds.com\/wp-content\/uploads\/2022\/08\/your-iphone-may-soon-have-more-ads_62fa5b912cb78.jpeg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/scienceandnerds.com\/2022\/08\/15\/your-iphone-may-soon-have-more-ads\/","url":"https:\/\/scienceandnerds.com\/2022\/08\/15\/your-iphone-may-soon-have-more-ads\/","name":"Your iPhone may soon have more ads - Science and Nerds","isPartOf":{"@id":"https:\/\/scienceandnerds.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/scienceandnerds.com\/2022\/08\/15\/your-iphone-may-soon-have-more-ads\/#primaryimage"},"image":{"@id":"https:\/\/scienceandnerds.com\/2022\/08\/15\/your-iphone-may-soon-have-more-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/scienceandnerds.com\/wp-content\/uploads\/2022\/08\/your-iphone-may-soon-have-more-ads_62fa5b912cb78.jpeg?fit=1200%2C628&ssl=1","datePublished":"2022-08-15T14:43:28+00:00","dateModified":"2022-08-15T14:43:29+00:00","author":{"@id":"https:\/\/scienceandnerds.com\/#\/schema\/person\/ea2991abeb2b9ab04b32790dff28360e"},"breadcrumb":{"@id":"https:\/\/scienceandnerds.com\/2022\/08\/15\/your-iphone-may-soon-have-more-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/scienceandnerds.com\/2022\/08\/15\/your-iphone-may-soon-have-more-ads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/scienceandnerds.com\/2022\/08\/15\/your-iphone-may-soon-have-more-ads\/#primaryimage","url":"https:\/\/i0.wp.com\/scienceandnerds.com\/wp-content\/uploads\/2022\/08\/your-iphone-may-soon-have-more-ads_62fa5b912cb78.jpeg?fit=1200%2C628&ssl=1","contentUrl":"https:\/\/i0.wp.com\/scienceandnerds.com\/wp-content\/uploads\/2022\/08\/your-iphone-may-soon-have-more-ads_62fa5b912cb78.jpeg?fit=1200%2C628&ssl=1","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/scienceandnerds.com\/2022\/08\/15\/your-iphone-may-soon-have-more-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/scienceandnerds.com\/"},{"@type":"ListItem","position":2,"name":"Your iPhone may soon have more ads"}]},{"@type":"WebSite","@id":"https:\/\/scienceandnerds.com\/#website","url":"https:\/\/scienceandnerds.com\/","name":"Science and Nerds","description":"My WordPress Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/scienceandnerds.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/scienceandnerds.com\/#\/schema\/person\/ea2991abeb2b9ab04b32790dff28360e","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/scienceandnerds.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7e6e14fc6691445ef2b2c0a3a6c43882?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7e6e14fc6691445ef2b2c0a3a6c43882?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/scienceandnerds.com"],"url":"https:\/\/scienceandnerds.com\/author\/admin\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/scienceandnerds.com\/wp-content\/uploads\/2022\/08\/your-iphone-may-soon-have-more-ads_62fa5b912cb78.jpeg?fit=1200%2C628&ssl=1","_links":{"self":[{"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/posts\/12348"}],"collection":[{"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/comments?post=12348"}],"version-history":[{"count":1,"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/posts\/12348\/revisions"}],"predecessor-version":[{"id":12350,"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/posts\/12348\/revisions\/12350"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/media\/12349"}],"wp:attachment":[{"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/media?parent=12348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/categories?post=12348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/tags?post=12348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}