{"id":1242,"date":"2022-03-11T14:41:56","date_gmt":"2022-03-11T14:41:56","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/03\/11\/eu-and-uk-launch-antitrust-investigation-into-google-and-metas-adtech-dealings\/"},"modified":"2022-03-11T14:41:58","modified_gmt":"2022-03-11T14:41:58","slug":"eu-and-uk-launch-antitrust-investigation-into-google-and-metas-adtech-dealings","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/03\/11\/eu-and-uk-launch-antitrust-investigation-into-google-and-metas-adtech-dealings\/","title":{"rendered":"EU and UK launch antitrust investigation into Google and Meta\u2019s adtech dealings"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/3\/11\/22972384\/eu-uk-antitrust-investigation-google-meta-facebook-jedi-blue-adtech-deal<\/a>
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Google and Meta are being investigated by antitrust regulators in the EU and UK over \u201cJedi Blue\u201d \u2014 a deal between the two firms that critics say allowed them to block smaller tech companies from gaining a foothold in the online ad market. <\/p>\n

In a press statement<\/a>, the European Commission said it was concerned that the September 2018 agreement \u201cmay form part of efforts to exclude ad tech services competing with Google\u2019s Open Bidding programme, and therefore restrict or distort competition in markets for online display advertising.\u201d It\u2019s therefore opening a formal antitrust investigation. <\/p>\n

The UK\u2019s Competition Market Authority said it was also investigating the deal<\/a>, with CMA chief Andrea Coscelli stating: \u201cWe\u2019re concerned that Google may have teamed up with Meta to put obstacles in the way of competitors who provide important online display advertising services to publishers.\u201d<\/p>\n

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