{"id":12443,"date":"2022-08-16T14:39:44","date_gmt":"2022-08-16T14:39:44","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/08\/16\/snapchats-paid-subscription-is-already-a-hit\/"},"modified":"2022-08-16T14:39:45","modified_gmt":"2022-08-16T14:39:45","slug":"snapchats-paid-subscription-is-already-a-hit","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/08\/16\/snapchats-paid-subscription-is-already-a-hit\/","title":{"rendered":"Snapchat\u2019s paid subscription is already a hit"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/8\/15\/23306268\/snapchat-plus-subscription-one-million-users-new-features<\/a>
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Snap is finding early success with its paid subscription service Snapchat Plus. The company says it has amassed 1 million paid users since launching Snapchat Plus<\/a> in late June.<\/p>\n

A Snapchat Plus subscription gives users early and exclusive access to features for $3.99 a month, including changing the app icon and seeing who rewatched your story. In July, the company rolled out Snapchat for desktop<\/a> to subscribers \u2014 the first major feature for paid users.<\/p>\n

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New Snapchat Plus features include increased visibility when replying to Snap Stars.<\/em><\/figcaption><\/span><\/p>\n<\/figure>\n

Snapchat is also introducing<\/a> a new set of features today for its more than 1 million Plus subscribers. Among the updates is priority story replies, which makes Plus subscribers\u2019 responses more visible when replying to Snap Stars (public figures and other creators with a verified Snapchat presence).<\/p>\n

Other features are cosmetic, like special backgrounds for users\u2019 Bitmoji characters and new app icon designs. Subscribers will also be able to add an emoji that displays to friends after they\u2019ve viewed a Snap.<\/p>\n

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<\/p>\n\"A<\/p>\n

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Snapchat Plus subscribers can add an emoji sign-off.<\/em><\/figcaption><\/span><\/p>\n<\/figure>\n

Snap introduced its paid tier in an effort to establish additional sources of revenue. It\u2019s among the many companies that have been affected<\/a> by changes to Apple\u2019s privacy settings introduced<\/a> last year that blew a hole in its advertising business \u2014 a key way Snap makes money. <\/p>\n

The initial success with Plus comes at a time when Snap is signaling dissatisfaction with its performance. In addition to the hit to advertising, the company is juggling broader economic problems, slowing growth at the company, and plans to lay off employees<\/a> \u2014 and the message, at least to investors, is that Snap is working on turning things around.<\/p>\n<\/div>\n


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Source: https:\/\/www.theverge.com\/2022\/8\/15\/23306268\/snapchat-plus-subscription-one-million-users-new-features<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Source: Snap is finding early success with its paid subscription service Snapchat Plus. The company says it has amassed 1 million paid users since launching Snapchat Plus in late June. A Snapchat Plus subscription gives users early and exclusive access to features for $3.99 a month, including changing the app icon and seeing who rewatched […]<\/p>\n","protected":false},"author":1,"featured_media":12444,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17,8],"tags":[18],"class_list":["post-12443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","category-technology","tag-tech"],"yoast_head":"\nSnapchat\u2019s paid subscription is already a hit - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/08\/16\/snapchats-paid-subscription-is-already-a-hit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snapchat\u2019s paid subscription is already a hit - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: Snap is finding early success with its paid subscription service Snapchat Plus. 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