{"id":12472,"date":"2022-08-17T15:16:32","date_gmt":"2022-08-17T15:16:32","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/08\/17\/tiktok-preps-for-midterm-misinformation-chaos\/"},"modified":"2022-08-17T15:16:33","modified_gmt":"2022-08-17T15:16:33","slug":"tiktok-preps-for-midterm-misinformation-chaos","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/08\/17\/tiktok-preps-for-midterm-misinformation-chaos\/","title":{"rendered":"TikTok preps for midterm misinformation chaos"},"content":{"rendered":"<p>Source: <a href=\"https:\/\/www.theverge.com\/2022\/8\/17\/23308917\/tiktok-bytedance-midterm-elections-facebook-twitter-instagram\">https:\/\/www.theverge.com\/2022\/8\/17\/23308917\/tiktok-bytedance-midterm-elections-facebook-twitter-instagram<\/a><br \/>\n<code><br \/><\/br><\/code><\/p>\n<div readability=\"126.33893352812\">\n<p id=\"iNy5hA\">In a few short years, TikTok has grown into one of the fastest-growing social networks in the world \u2014 and with the 2022 midterm election cycle heating up, the app is now preparing to take on the maddening problem of election misinformation. <\/p>\n<p id=\"eedhvM\"><a href=\"https:\/\/newsroom.tiktok.com\/en-us\/\">In a Wednesday blog post<\/a>, TikTok\u2019s head of US safety, Eric Han, outlined how the company plans to combat the threat of harmful misinformation. First, TikTok will begin rolling out its Election Center this week in order to provide authoritative voting information in the coming weeks and results from the <em>Associated Press <\/em>once they are reported. TikTok says it will link out to the Election Center through labels placed on midterm-related content, including videos posted by governments, candidates, and political parties. <\/p>\n<p id=\"EeiqCr\">While TikTok banned paid political advertising in 2019, Han said the platform is emphasizing the existing policy regarding prohibit paid influencer content. Throughout the 2020 election cycle, campaign and political groups, including the Biden-Harris campaign, collaborated with influencers across platforms to reach voters who were spending more time online as a result of the coronavirus pandemic. <\/p>\n<p id=\"9O9NmH\">\u201cTikTok does not allow paid political ads, and that includes content influencers are paid to create,\u201d Han said in the Wednesday blog post.<\/p>\n<div id=\"lj6lI4\">\n<section class=\"c-image-gallery\" data-cid=\"apps\/image_gallery-1660746316_1611_2158\" data-cdata='{\"routing\":false,\"keyboard\":false,\"two_col\":false,\"display_headline\":false,\"expandable\":false,\"svg_logo_data\":null,\"anthem_component_id\":2008235,\"entry_id\":23072958}'>\n<div class=\"c-image-gallery__body\">\n<p>\n      <button data-ui=\"grid\"><br \/>\n        <svg role=\"img\"><use xlink:href=\"#icon-grid\"><\/use><\/svg> <span>Grid View<\/span><br \/>\n      <\/button>\n    <\/p>\n<div class=\"c-image-gallery__viewer\" data-ui=\"viewer\">\n<div class=\"c-image-gallery__image\" data-ui=\"next-image\">\n        <img decoding=\"async\" src=\"\" alt=\"\">\n      <\/div>\n<p>      <button class=\"c-image-gallery__viewer-prev\" data-ui=\"prev-image\" aria-label=\"Previous image\"><br \/>\n        <svg role=\"img\"><use xlink:href=\"#icon-left\"><\/use><\/svg><br \/>\n      <\/button><br \/>\n      <button class=\"c-image-gallery__viewer-next\" data-ui=\"next-image\" aria-label=\"Next image\"><br \/>\n        <svg role=\"img\"><use xlink:href=\"#icon-right\"><\/use><\/svg><br \/>\n      <\/button>\n    <\/div>\n<\/p><\/div>\n<\/section>\n<\/div>\n<p id=\"XZ56HT\"><a href=\"https:\/\/assets.mofoprod.net\/network\/documents\/TikTok-Advertising-Report_e5GrWx5.pdf\">But in a report last summer<\/a>, the Mozilla Foundation found that political influencers on TikTok continued to post partisan ads in brand-like sponsorships with political groups, despite the ban. TikTok noted the disparity in a post-election report last year and now plans to publish new educational content for creators and management companies explaining its rules prohibiting paid political collaborations. Still, influencers aligned with political groups, <a href=\"https:\/\/www.theverge.com\/2022\/1\/5\/22868483\/turning-point-charlie-kirk-republican-influencers-instagram-today-is-america\">like Turning Point USA<\/a>, may not receive payment for branded content, instead receiving event invitations and networking opportunities. Asked if the ban applied to these unpaid partnerships, Han confirmed that it did not. <\/p>\n<p id=\"LgPGpS\">TikTok only began to gain traction in the United States at the height of the 2018 midterms cycle with its $1 billion <a href=\"https:\/\/www.theverge.com\/2018\/8\/2\/17644260\/musically-rebrand-tiktok-bytedance-douyin\">purchase of Musical.ly<\/a> that August. The app continued to grow in popularity throughout the 2020 presidential election but has only recently become a social media staple leading Facebook, Instagram, and Twitter in Apple\u2019s App Store charts as of publication. Around 67 percent of US teenagers use TikTok, according to <a href=\"https:\/\/www.pewresearch.org\/internet\/2022\/08\/10\/teens-social-media-and-technology-2022\/\">a recent Pew Research Center report<\/a>, and for longer periods of time than competing social media apps. The average American user spends around 80 minutes per day on TikTok, doubling the amount of time users spend on Facebook and Instagram, <a href=\"https:\/\/sensortower.com\/blog\/tiktok-power-user-curve\">the analytics firm Sensor Tower found in a July report<\/a>. <\/p>\n<p id=\"jIFqzs\">In a Tuesday briefing with reporters, TikTok officials stressed the company\u2019s commitment to protecting the integrity of US elections. \u201cAt TikTok, we\u2019re very proud that people come to our platform to share their own stories, not only that but also learn about other people\u2019s stories as well, and that would include discussions about current events that are happening around their world or in their world,\u201d Han said during the briefing. \u201cWhile folks are discussing these types of topics, like elections, it\u2019s our job to meet any human challenge and protecting our community from harm.\u201d<\/p>\n<div class=\"c-float-right\">\n<aside id=\"6hpG8g\"><q>\u201cIt\u2019s our job to meet any human challenge and protecting our community from harm\u201d<\/q><\/aside>\n<\/div>\n<p id=\"P4Lw2O\">With less than 90 days before the November elections, major tech platforms have already started making preparations. Last week, Twitter said that it <a href=\"https:\/\/blog.twitter.com\/en_us\/topics\/company\/2022\/-our-approach-to-the-2022-us-midterms\">would bring back its tools<\/a> to take down false and misleading election information. Google came to an agreement with the Federal Election Commission last week to launch a new program allowing for candidates and political groups <a href=\"https:\/\/www.theverge.com\/2022\/8\/11\/23301554\/google-gmail-spam-filters-republicans-gop-trump\">to bypass Gmail\u2019s spam filters<\/a>, ensuring their fundraising messages reach voter inboxes. <a href=\"https:\/\/about.fb.com\/news\/2022\/08\/meta-plans-for-2022-us-midterms\/\">In a Tuesday blog post<\/a>, Facebook\u2019s parent company, Meta, said that its midterms approach would be \u201cconsistent with the policies and safeguards\u201d the platform instituted during the 2020 presidential election.<\/p>\n<p id=\"KWeZwh\">TikTok has continued to surge in popularity despite numerous regulatory and political threats to ban the app in the US altogether. Former President Donald Trump repeatedly tried to take TikTok offline, citing national security concerns. As part of this effort, Trump signed several executive orders, <a href=\"https:\/\/www.theverge.com\/2020\/8\/10\/21358505\/trump-tiktok-wechat-tencent-bytedance-china-ban-executive-order-legal-sanctions-rules\">including one that sought to prohibit<\/a> any transactions between US entities and TikTok\u2019s parent company Bytedance. Last summer, President Joe Biden issued his own order revoking the Trump administration ban and instructing the Commerce Department <a href=\"https:\/\/www.theverge.com\/2021\/6\/9\/22525953\/biden-tiktok-wechat-trump-bans-revoked-alipay\">to investigate TikTok\u2019s ties to Beijing<\/a>. <\/p>\n<p id=\"OpGSsN\">To calm lawmaker concerns, TikTok pursued <a href=\"https:\/\/www.theverge.com\/2022\/6\/19\/23174775\/tiktok-oracle-team-up-concerns-data-privacy-remain\">a relationship with Oracle<\/a> to house US user data. But threats escalated after reports surfaced that Bytedance engineers in China had access to US data as late as January 2022. Addressing reports, TikTok CEO Shou Zi Chew wrote to Congress last month, <a href=\"https:\/\/www.theverge.com\/2022\/7\/1\/23191506\/tiktok-republicans-data-security-ccp-china\">providing new details<\/a> on how the app limits Chinese access to US data.<\/p>\n<p id=\"hVYCsf\">\u201cWe know we are among the most scrutinized platforms from a security standpoint, and we aim to remove any doubt about the security of U.S. user data,\u201d Chew wrote.<\/p>\n<p id=\"Pg7o7y\"><em><strong>Updated August 17th, 2022 at 10:22 AM ET: <\/strong><\/em><em>Clarified that TikTok\u2019s longstanding ban against political advertising included paid influencer content. The rule has not changed, but the company is emphasizing it to educate creators on the platform of the policy.<\/em><\/p>\n<\/div>\n<p><code><br \/><\/br><\/code><\/p>\n<p>Source: <a href=\"https:\/\/www.theverge.com\/2022\/8\/17\/23308917\/tiktok-bytedance-midterm-elections-facebook-twitter-instagram\">https:\/\/www.theverge.com\/2022\/8\/17\/23308917\/tiktok-bytedance-midterm-elections-facebook-twitter-instagram<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Source: In a few short years, TikTok has grown into one of the fastest-growing social networks in the world \u2014 and with the 2022 midterm election cycle heating up, the app is now preparing to take on the maddening problem of election misinformation. In a Wednesday blog post, TikTok\u2019s head of US safety, Eric Han, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12473,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,8],"tags":[16],"class_list":["post-12472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-policy","category-technology","tag-policy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TikTok preps for midterm misinformation chaos - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/08\/17\/tiktok-preps-for-midterm-misinformation-chaos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok preps for midterm misinformation chaos - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: In a few short years, TikTok has grown into one of the fastest-growing social networks in the world \u2014 and with the 2022 midterm election cycle heating up, the app is now preparing to take on the maddening problem of election misinformation. 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