{"id":12618,"date":"2022-08-18T15:20:11","date_gmt":"2022-08-18T15:20:11","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/08\/18\/substacks-promise-to-be-different-than-a-newsroom-is-getting-messy\/"},"modified":"2022-08-18T15:20:12","modified_gmt":"2022-08-18T15:20:12","slug":"substacks-promise-to-be-different-than-a-newsroom-is-getting-messy","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/08\/18\/substacks-promise-to-be-different-than-a-newsroom-is-getting-messy\/","title":{"rendered":"Substack\u2019s promise to be different than a newsroom is getting messy"},"content":{"rendered":"<p>Source: <a href=\"https:\/\/www.theverge.com\/2022\/8\/17\/23309877\/substack-forever-wars-editor-firing-moderation-hamish-mckenzie\">https:\/\/www.theverge.com\/2022\/8\/17\/23309877\/substack-forever-wars-editor-firing-moderation-hamish-mckenzie<\/a><br \/>\n<code><br \/><\/br><\/code><\/p>\n<div readability=\"180.19165135206\">\n<p id=\"7lCjyD\">By most measures, <em>Forever Wars <\/em>should have been a Substack success story. The newsletter, which documents the war on terror, began last year after Substack cut a deal with a seasoned reporter to write on the platform, build an audience, and \u2014 if everything went well \u2014 launch a reader-supported venture that made the switch from newsroom to newsletter worth the gamble. Substack\u2019s usual promise applied: if a writer wants to leave, they can, and it will be easy to do. And, in late July, a day after the expiration of a year-long deal, that\u2019s what Spencer Ackerman did, moving <em>Forever Wars<\/em> to the newsletter platform Ghost as seamlessly as possible.<\/p>\n<p id=\"3WUvGx\">But the switch became far messier this week when Substack barreled through its standing promise to stay out of editorial decisions by firing <em>Forever Wars <\/em>editor Sam Thielman from other editing work he had been doing for various Substack writers. The offending action, per Substack, was that he edited Ackerman\u2019s <a href=\"https:\/\/foreverwars.ghost.io\/forever-wars-off-substack-on-ghost\/\">newest post<\/a> on Ghost that was critical of Substack and the deal they struck. In other words: Substack was reacting not so differently than a disgruntled newsroom boss.<\/p>\n<div class=\"c-float-right\">\n<aside id=\"TTI0m4\"><q>\u201cIt was a big hit immediately, and scary.\u201d<\/q><\/aside>\n<\/div>\n<p id=\"Ac3M2B\">This kind of tension has been at the heart of debates over Substack\u2019s place in publishing and journalism for the past two years. Substack, which positions itself as a cure for many of the ills plaguing the media industry, has vowed to moderate writers as little as possible, offer monetary and other benefits that eclipse what\u2019s offered in most newsrooms, and provide the kind of stability for writers that is becoming increasingly rare. With Thielman\u2019s firing, the image of safety and protection Substack offers writers is losing its sheen.<\/p>\n<p id=\"2LgVBf\">\u201cIt was a big hit immediately, and scary,\u201d says Thielman, who initially didn\u2019t publicly <a href=\"https:\/\/foreverwars.ghost.io\/substack-retaliates-against-forever-wars-editor\/\">share news<\/a> of the firing. \u201cI was just kind of going to duck my head and apply for jobs and hope that they didn\u2019t bad mouth me [behind closed doors].\u201d <\/p>\n<p id=\"Jlhsmc\">Substack sells itself as a powerful tool and platform for work that people want to read. But to entice journalists and writers to use the platform and publish regularly, Substack started making deals with select writers that offered some of the protections of traditional newsrooms. The most straightforward was a guaranteed income, often much more than what they could make at media outlets. Other perks included a dedicated editor, healthcare benefits, and legal support. The program was labeled Substack Pro, and the company <a href=\"https:\/\/on.substack.com\/p\/why-we-pay-writers\">formally announced<\/a> the deals in March of last year.<\/p>\n<p id=\"LjlgGg\">In the case of <em>Forever Wars, <\/em>Ackerman arranged an editing deal independent of Substack in which he would pay Thielman to edit the newsletter out of his lump sum Pro deal money. Thielman would go on to be paired with other writers through Substack, creating a solid gig for himself editing Substack writers that were a good professional match.<\/p>\n<div>\n<aside id=\"5uNzSH\"><q>Writers worry about what else could be on the chopping block<\/q><\/aside>\n<\/div>\n<p id=\"MM2oRw\">Some benefits were extended to writers without a Pro deal. Substack provided editing, design, and audio support to writers who weren\u2019t part of the Pro cohort but that the company wanted on the platform, according to a person familiar with the matter. In addition to editorial support, the <a href=\"https:\/\/on.substack.com\/p\/substack-health\">company announced<\/a> last November that it was creating a new program open to more writers in which they could apply for a one-time $500 health stipend. <\/p>\n<p id=\"0CGYU0\">\u201cHealth care\u2014or lack thereof\u2014is just one more stress that an independent writer really shouldn\u2019t have to deal with,\u201d Substack co-founder Hamish McKenzie writes in <a href=\"https:\/\/on.substack.com\/p\/substack-health\">a post<\/a> announcing the expanded program. \u201cSo we\u2019re trying to do something about it.\u201d<\/p>\n<p id=\"XxorvL\">The Pro deals and their many perks seemed to signal a commitment to a narrative Substack tried to present at every turn: <em>we know what\u2019s wrong with journalism and what writers need to break out of the grind. <\/em>The company was, of course, careful with defining the relationship. Though it was offering many of the material benefits of a full-time journalism job, writers were not employees, even if Substack had effectively poached them.<\/p>\n<p id=\"Phl0xg\">In places, that is starting to break down. Earlier this month, newsletter writer Anne Helen Petersen said on Twitter that Substack had cut off her healthcare subsidy after two years and questioned how it was different from \u201ca newspaper chain cutting insurance benefits.\u201d McKenzie <a href=\"https:\/\/twitter.com\/hamishmckenzie\/status\/1557869761295331330\">responded<\/a> with a far less idealistic tone. \u201cWe are not the writer\u2019s employer,\u201d he wrote. \u201cA writer builds their own business on Substack.\u201d<\/p>\n<div class=\"c-float-right\">\n<aside id=\"fKuKfa\"><q>\u201cWe started with this really strong commitment to free speech.\u201d<\/q><\/aside>\n<\/div>\n<p id=\"kHP3eB\">Substack spokesperson Lulu Cheng Meservey says the company would honor existing healthcare commitments but didn\u2019t respond to repeated questions about whether health benefits were ending for other Pro writers and whether its public-facing healthcare program will continue. But <a href=\"https:\/\/twitter.com\/annehelen\/status\/1557867526876438530\">writers still worry<\/a> what else could be on the chopping block, with Substack <a href=\"https:\/\/www.theverge.com\/2022\/6\/29\/23188977\/substack-layoffs-14-percent-economy\">laying off its own employees<\/a> in June, blaming \u201cmarket conditions.\u201d <\/p>\n<p id=\"5ahlwu\">Perhaps Substack\u2019s biggest source of pride \u2014 and cause of most of its criticism from the public \u2014 is the promise of hands-off moderation, including allowing content that is banned on other platforms, like <a href=\"https:\/\/www.washingtonpost.com\/technology\/2022\/01\/27\/substack-misinformation-anti-vaccine\/\">vaccine misinformation<\/a> and <a href=\"https:\/\/mashable.com\/article\/substack-writers-leaving-misinformation\">anti-trans writing<\/a>, in the name of free speech. In <a href=\"https:\/\/on.substack.com\/p\/substacks-view-of-content-moderation\">blog posts<\/a> and other <a href=\"https:\/\/twitter.com\/hamishmckenzie\/status\/1504508672235360270\">public communications<\/a>, Substack\u2019s founders have defended their approach, emphasizing that even the views founders disagree with have a right to exist on the platform.<\/p>\n<p id=\"vFp0dk\">\u201cWe started with this really strong commitment to free speech,\u201d Substack co-founder Chris Best told Joe Rogan last week. \u201cWe came up at a time when not everyone believes in that, at all.\u201d<\/p>\n<p id=\"cbg5R1\">But in the case of <em>Forever Wars, <\/em>Substack reneged on its assurance that it wouldn\u2019t meddle in the editorial business of writers without offering an explanation of how it happened. The post written by Ackerman, edited by Thielman, and published on Ghost drew the wrath of someone at Substack, so much so that the resulting action became its own media cycle.<\/p>\n<p id=\"Zbj7vo\">\u201cThis is about punishing Spencer by making him feel bad, because something he did resulted in them hurting me,\u201d Thielman says. \u201cThis is punishing someone for criticizing Substack on another platform.\u201d<\/p>\n<div class=\"c-float-left\">\n<aside id=\"aRY3hD\"><q>Substack\u2019s pitch to writers rings hollow for Thielman<\/q><\/aside>\n<\/div>\n<p id=\"klYmm0\">Meservey at Substack did not respond to questions about how the decision to fire Thielman was made, or by whom, and directed <em>The Verge <\/em>to tweets from McKenzie and Thielman when reached for response.<\/p>\n<p id=\"bv7JJ6\">\u201cHamish wouldn\u2019t want to throw any colleagues under the bus and he is personally taking full responsibility for all of it,\u201d Meservey says. The day after Thielman publicly spoke about his firing, McKenzie wrote on Twitter that the company had \u201c<a href=\"https:\/\/twitter.com\/hamishmckenzie\/status\/1559581816264134656\">fucked up<\/a>,\u201d apologized for overstepping, and promised to pay out Thielman\u2019s remaining contracts with Substack writers, though he would not continue his editing work with other writers. (Thielman didn\u2019t ask for that and Substack didn\u2019t offer.) <\/p>\n<p id=\"GxBAtu\">Substack\u2019s pitch to writers \u2014 that it\u2019s substantially different from the places they\u2019ve worked before and free from many of the pitfalls of the industry \u2014 rings hollow for Thielman. So, too, does the initial promise that Pro deals and other funding arrangements were a no-strings-attached chance for writers to build their own business without interference from company heads, strict terms of service, or failing business models.<\/p>\n<p id=\"2FSDqm\">\u201cWhen people are like, \u2018It\u2019s seed funding for journalists\u2019 \u2014 no, it\u2019s a shitty newsroom with one managing editor,\u201d Thielman says. <\/p>\n<\/div>\n<p><code><br \/><\/br><\/code><\/p>\n<p>Source: <a href=\"https:\/\/www.theverge.com\/2022\/8\/17\/23309877\/substack-forever-wars-editor-firing-moderation-hamish-mckenzie\">https:\/\/www.theverge.com\/2022\/8\/17\/23309877\/substack-forever-wars-editor-firing-moderation-hamish-mckenzie<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Source: By most measures, Forever Wars should have been a Substack success story. The newsletter, which documents the war on terror, began last year after Substack cut a deal with a seasoned reporter to write on the platform, build an audience, and \u2014 if everything went well \u2014 launch a reader-supported venture that made the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12619,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,8],"tags":[16],"class_list":["post-12618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-policy","category-technology","tag-policy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Substack\u2019s promise to be different than a newsroom is getting messy - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/08\/18\/substacks-promise-to-be-different-than-a-newsroom-is-getting-messy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Substack\u2019s promise to be different than a newsroom is getting messy - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: By most measures, Forever Wars should have been a Substack success story. The newsletter, which documents the war on terror, began last year after Substack cut a deal with a seasoned reporter to write on the platform, build an audience, and \u2014 if everything went well \u2014 launch a reader-supported venture that made the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scienceandnerds.com\/2022\/08\/18\/substacks-promise-to-be-different-than-a-newsroom-is-getting-messy\/\" \/>\n<meta property=\"og:site_name\" content=\"Science and Nerds\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-18T15:20:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-18T15:20:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scienceandnerds.com\/wp-content\/uploads\/2022\/08\/substacks-promise-to-be-different-than-a-newsroom-is-getting-messy_62fe58abf1247.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scienceandnerds.com\/2022\/08\/18\/substacks-promise-to-be-different-than-a-newsroom-is-getting-messy\/\",\"url\":\"https:\/\/scienceandnerds.com\/2022\/08\/18\/substacks-promise-to-be-different-than-a-newsroom-is-getting-messy\/\",\"name\":\"Substack\u2019s promise to be different than a newsroom is getting messy - 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