{"id":12691,"date":"2022-08-19T14:42:08","date_gmt":"2022-08-19T14:42:08","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/08\/19\/it-looks-like-streaming-ruled-monthly-tv-viewing-for-the-first-time-ever\/"},"modified":"2022-08-19T14:42:09","modified_gmt":"2022-08-19T14:42:09","slug":"it-looks-like-streaming-ruled-monthly-tv-viewing-for-the-first-time-ever","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/08\/19\/it-looks-like-streaming-ruled-monthly-tv-viewing-for-the-first-time-ever\/","title":{"rendered":"It looks like streaming ruled monthly TV viewing for the first time ever"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/8\/18\/23311791\/streaming-most-viewers-july-2022-beats-cable<\/a>
\n
<\/br><\/code><\/p>\n

\n

More people spent their TV time watching a streaming service than cable or broadcast last month, according to a report from Nielsen<\/a> (via The Wall Street Journal<\/em><\/a>). The audience measurement company says that this is the first time ever that streaming services have accounted for the biggest chunk of people\u2019s viewing habits.<\/p>\n

The report says that services like Netflix, YouTube, and Hulu made up 34.8 percent of people\u2019s watch time, while cable made up 34.4 percent. Broadcast TV made up for 21.6 percent. Added together, traditional TV services still beat streaming, but streaming had the biggest piece of the pie.<\/p>\n

\n <\/p>\n

<\/p>\n\"\"<\/p>\n

<\/source><\/picture>\n

<\/span><\/p>\n

<\/span><\/p>\n

No one streaming service came close to beating cable on its own.<\/em><\/figcaption>Image: Nielsen<\/cite><\/p>\n

<\/span><\/p>\n<\/figure>\n

Neilson says that part of the reason fewer people were watching cable is because there weren\u2019t as many sports being broadcast at this time of year. While that won\u2019t be the case later in the year (when sports like basketball and football start their seasons), streaming providers have been slowly acquiring the rights to show games as well. Apple and Amazon are streaming baseball<\/a> and football<\/a>, respectively, and Disney has been kicking around the idea<\/a> of streaming ESPN. With that said, general sports fans still face an expensive, confusing mess<\/a> when trying to decide how to watch various games.<\/p>\n

The report also says that, while streaming services have been trending up, July wasn\u2019t exactly a normal month \u2014 it was apparently one of the best months for the amount of time people spent watching streaming services that Nielsen\u2019s ever measured.<\/p>\n

This milestone comes at a time when many streaming services are going through or considering big changes, some of which will make them more like cable. Netflix, for example, is looking to introduce an ad-supported tier<\/a> and limit password sharing<\/a>. The prices for many streaming services have also been steadily increasing, with Netflix<\/a>, Disney Plus, and Hulu<\/a> all seeing price hikes over the past few months.<\/p>\n

There\u2019s also the massive amount of streaming services that exist nowadays, similar to how some cable packages offer hundreds of channels. While Netflix was the biggest single streaming service, according to Neilsen\u2019s data, its 8 percent share of the market was overtaken by an \u201cother\u201d category that made up 10.2 percent of the market. The \u201cother\u201d streaming services were basically anything that isn\u2019t YouTube, Hulu, Prime Video, Disney Plus, or the (soon to be changing<\/a>) HBO Max.<\/p>\n<\/div>\n


<\/br><\/code><\/p>\n

Source: https:\/\/www.theverge.com\/2022\/8\/18\/23311791\/streaming-most-viewers-july-2022-beats-cable<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Source: More people spent their TV time watching a streaming service than cable or broadcast last month, according to a report from Nielsen (via The Wall Street Journal). The audience measurement company says that this is the first time ever that streaming services have accounted for the biggest chunk of people\u2019s viewing habits. The report […]<\/p>\n","protected":false},"author":1,"featured_media":12692,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,8],"tags":[29],"class_list":["post-12691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","category-technology","tag-entertainment"],"yoast_head":"\nIt looks like streaming ruled monthly TV viewing for the first time ever - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/08\/19\/it-looks-like-streaming-ruled-monthly-tv-viewing-for-the-first-time-ever\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It looks like streaming ruled monthly TV viewing for the first time ever - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: More people spent their TV time watching a streaming service than cable or broadcast last month, according to a report from Nielsen (via The Wall Street Journal). The audience measurement company says that this is the first time ever that streaming services have accounted for the biggest chunk of people\u2019s viewing habits. The report […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scienceandnerds.com\/2022\/08\/19\/it-looks-like-streaming-ruled-monthly-tv-viewing-for-the-first-time-ever\/\" \/>\n<meta property=\"og:site_name\" content=\"Science and Nerds\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-19T14:42:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-19T14:42:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scienceandnerds.com\/wp-content\/uploads\/2022\/08\/it-looks-like-streaming-ruled-monthly-tv-viewing-for-the-first-time-ever_62ffa140ba83b.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scienceandnerds.com\/2022\/08\/19\/it-looks-like-streaming-ruled-monthly-tv-viewing-for-the-first-time-ever\/\",\"url\":\"https:\/\/scienceandnerds.com\/2022\/08\/19\/it-looks-like-streaming-ruled-monthly-tv-viewing-for-the-first-time-ever\/\",\"name\":\"It looks like streaming ruled monthly TV viewing for the first time ever - Science and Nerds\",\"isPartOf\":{\"@id\":\"https:\/\/scienceandnerds.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/scienceandnerds.com\/2022\/08\/19\/it-looks-like-streaming-ruled-monthly-tv-viewing-for-the-first-time-ever\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/scienceandnerds.com\/2022\/08\/19\/it-looks-like-streaming-ruled-monthly-tv-viewing-for-the-first-time-ever\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/scienceandnerds.com\/wp-content\/uploads\/2022\/08\/it-looks-like-streaming-ruled-monthly-tv-viewing-for-the-first-time-ever_62ffa140ba83b.jpeg?fit=1200%2C628&ssl=1\",\"datePublished\":\"2022-08-19T14:42:08+00:00\",\"dateModified\":\"2022-08-19T14:42:09+00:00\",\"author\":{\"@id\":\"https:\/\/scienceandnerds.com\/#\/schema\/person\/ea2991abeb2b9ab04b32790dff28360e\"},\"breadcrumb\":{\"@id\":\"https:\/\/scienceandnerds.com\/2022\/08\/19\/it-looks-like-streaming-ruled-monthly-tv-viewing-for-the-first-time-ever\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/scienceandnerds.com\/2022\/08\/19\/it-looks-like-streaming-ruled-monthly-tv-viewing-for-the-first-time-ever\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/scienceandnerds.com\/2022\/08\/19\/it-looks-like-streaming-ruled-monthly-tv-viewing-for-the-first-time-ever\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/scienceandnerds.com\/wp-content\/uploads\/2022\/08\/it-looks-like-streaming-ruled-monthly-tv-viewing-for-the-first-time-ever_62ffa140ba83b.jpeg?fit=1200%2C628&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/scienceandnerds.com\/wp-content\/uploads\/2022\/08\/it-looks-like-streaming-ruled-monthly-tv-viewing-for-the-first-time-ever_62ffa140ba83b.jpeg?fit=1200%2C628&ssl=1\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/scienceandnerds.com\/2022\/08\/19\/it-looks-like-streaming-ruled-monthly-tv-viewing-for-the-first-time-ever\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/scienceandnerds.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"It looks like streaming ruled monthly TV viewing for the first time ever\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/scienceandnerds.com\/#website\",\"url\":\"https:\/\/scienceandnerds.com\/\",\"name\":\"Science and Nerds\",\"description\":\"My WordPress Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/scienceandnerds.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/scienceandnerds.com\/#\/schema\/person\/ea2991abeb2b9ab04b32790dff28360e\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/scienceandnerds.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7e6e14fc6691445ef2b2c0a3a6c43882?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7e6e14fc6691445ef2b2c0a3a6c43882?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/scienceandnerds.com\"],\"url\":\"https:\/\/scienceandnerds.com\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"It looks like streaming ruled monthly TV viewing for the first time ever - Science and Nerds","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/scienceandnerds.com\/2022\/08\/19\/it-looks-like-streaming-ruled-monthly-tv-viewing-for-the-first-time-ever\/","og_locale":"en_US","og_type":"article","og_title":"It looks like streaming ruled monthly TV viewing for the first time ever - Science and Nerds","og_description":"Source: More people spent their TV time watching a streaming service than cable or broadcast last month, according to a report from Nielsen (via The Wall Street Journal). The audience measurement company says that this is the first time ever that streaming services have accounted for the biggest chunk of people\u2019s viewing habits. The report […]","og_url":"https:\/\/scienceandnerds.com\/2022\/08\/19\/it-looks-like-streaming-ruled-monthly-tv-viewing-for-the-first-time-ever\/","og_site_name":"Science and Nerds","article_published_time":"2022-08-19T14:42:08+00:00","article_modified_time":"2022-08-19T14:42:09+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/scienceandnerds.com\/wp-content\/uploads\/2022\/08\/it-looks-like-streaming-ruled-monthly-tv-viewing-for-the-first-time-ever_62ffa140ba83b.jpeg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/scienceandnerds.com\/2022\/08\/19\/it-looks-like-streaming-ruled-monthly-tv-viewing-for-the-first-time-ever\/","url":"https:\/\/scienceandnerds.com\/2022\/08\/19\/it-looks-like-streaming-ruled-monthly-tv-viewing-for-the-first-time-ever\/","name":"It looks like streaming ruled monthly TV viewing for the first time ever - Science and Nerds","isPartOf":{"@id":"https:\/\/scienceandnerds.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/scienceandnerds.com\/2022\/08\/19\/it-looks-like-streaming-ruled-monthly-tv-viewing-for-the-first-time-ever\/#primaryimage"},"image":{"@id":"https:\/\/scienceandnerds.com\/2022\/08\/19\/it-looks-like-streaming-ruled-monthly-tv-viewing-for-the-first-time-ever\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/scienceandnerds.com\/wp-content\/uploads\/2022\/08\/it-looks-like-streaming-ruled-monthly-tv-viewing-for-the-first-time-ever_62ffa140ba83b.jpeg?fit=1200%2C628&ssl=1","datePublished":"2022-08-19T14:42:08+00:00","dateModified":"2022-08-19T14:42:09+00:00","author":{"@id":"https:\/\/scienceandnerds.com\/#\/schema\/person\/ea2991abeb2b9ab04b32790dff28360e"},"breadcrumb":{"@id":"https:\/\/scienceandnerds.com\/2022\/08\/19\/it-looks-like-streaming-ruled-monthly-tv-viewing-for-the-first-time-ever\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/scienceandnerds.com\/2022\/08\/19\/it-looks-like-streaming-ruled-monthly-tv-viewing-for-the-first-time-ever\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/scienceandnerds.com\/2022\/08\/19\/it-looks-like-streaming-ruled-monthly-tv-viewing-for-the-first-time-ever\/#primaryimage","url":"https:\/\/i0.wp.com\/scienceandnerds.com\/wp-content\/uploads\/2022\/08\/it-looks-like-streaming-ruled-monthly-tv-viewing-for-the-first-time-ever_62ffa140ba83b.jpeg?fit=1200%2C628&ssl=1","contentUrl":"https:\/\/i0.wp.com\/scienceandnerds.com\/wp-content\/uploads\/2022\/08\/it-looks-like-streaming-ruled-monthly-tv-viewing-for-the-first-time-ever_62ffa140ba83b.jpeg?fit=1200%2C628&ssl=1","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/scienceandnerds.com\/2022\/08\/19\/it-looks-like-streaming-ruled-monthly-tv-viewing-for-the-first-time-ever\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/scienceandnerds.com\/"},{"@type":"ListItem","position":2,"name":"It looks like streaming ruled monthly TV viewing for the first time ever"}]},{"@type":"WebSite","@id":"https:\/\/scienceandnerds.com\/#website","url":"https:\/\/scienceandnerds.com\/","name":"Science and Nerds","description":"My WordPress Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/scienceandnerds.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/scienceandnerds.com\/#\/schema\/person\/ea2991abeb2b9ab04b32790dff28360e","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/scienceandnerds.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7e6e14fc6691445ef2b2c0a3a6c43882?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7e6e14fc6691445ef2b2c0a3a6c43882?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/scienceandnerds.com"],"url":"https:\/\/scienceandnerds.com\/author\/admin\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/scienceandnerds.com\/wp-content\/uploads\/2022\/08\/it-looks-like-streaming-ruled-monthly-tv-viewing-for-the-first-time-ever_62ffa140ba83b.jpeg?fit=1200%2C628&ssl=1","_links":{"self":[{"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/posts\/12691"}],"collection":[{"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/comments?post=12691"}],"version-history":[{"count":1,"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/posts\/12691\/revisions"}],"predecessor-version":[{"id":12693,"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/posts\/12691\/revisions\/12693"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/media\/12692"}],"wp:attachment":[{"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/media?parent=12691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/categories?post=12691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/tags?post=12691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}