{"id":12721,"date":"2022-08-19T14:43:11","date_gmt":"2022-08-19T14:43:11","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/08\/19\/google-search-updates-will-prioritize-real-reviews-over-clickbait\/"},"modified":"2022-08-19T14:43:13","modified_gmt":"2022-08-19T14:43:13","slug":"google-search-updates-will-prioritize-real-reviews-over-clickbait","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/08\/19\/google-search-updates-will-prioritize-real-reviews-over-clickbait\/","title":{"rendered":"Google search updates will prioritize real reviews over clickbait"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/8\/18\/23309465\/google-search-updates-reviews-clickbait<\/a>
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Google is making a series of updates to Search that aim to tackle clickbait and improve the relevancy of search results, prioritizing original and authentic reviews over recycled information that passes around aggregator sites. The changes in the form of two updates are being rolled out in the weeks ahead, according to a blog post<\/a> announcing the ranking updates.<\/p>\n

\u201cWe know people don\u2019t find content helpful if it seems like it was designed to attract clicks rather than inform readers. So starting next week for English users globally, we\u2019re rolling out a series of improvements to Search to make it easier for people to find helpful content made specifically by and for people,\u201d reads the announcement. \u201cThis update will help make sure that unoriginal, low-quality content doesn\u2019t rank highly in Search, particularly for online-educational materials, entertainment, shopping, and tech-related content.\u201d<\/p>\n

A general search ranking update named the \u201cHelpful Content Update\u201d will start rolling out globally to English language users on Monday, August 22nd, according to Google spokesperson Jennifer Kutz. <\/p>\n

A second update \u201cto make it even easier to find high-quality, original reviews\u201d is expected in the coming weeks. The tech giant has tweaked product review rankings many times before<\/a>, most recently in December 2021<\/a> and March 2022<\/a>. <\/p>\n

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