{"id":12739,"date":"2022-08-19T15:14:34","date_gmt":"2022-08-19T15:14:34","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/08\/19\/how-a-viral-nft-project-survived-the-crypto-crash\/"},"modified":"2022-08-19T15:14:35","modified_gmt":"2022-08-19T15:14:35","slug":"how-a-viral-nft-project-survived-the-crypto-crash","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/08\/19\/how-a-viral-nft-project-survived-the-crypto-crash\/","title":{"rendered":"How a viral NFT project survived the crypto crash"},"content":{"rendered":"<p>Source: <a href=\"https:\/\/www.theverge.com\/23312790\/loot-dom-hofmann-nft-project-developer-community\">https:\/\/www.theverge.com\/23312790\/loot-dom-hofmann-nft-project-developer-community<\/a><br \/>\n<code><br \/><\/br><\/code><\/p>\n<div readability=\"237.27323295291\">\n<p id=\"skM7Yi\">A year ago <a href=\"https:\/\/www.platformer.news\/p\/loot-is-a-viral-social-network-that\">I told you about Loot<\/a>, a collection of non-fungible tokens that had inspired an energetic community to form around it. A series of brief, text-based descriptions of fantasy genre items like swords and amulets, <a href=\"https:\/\/www.lootproject.com\/\">Loot<\/a> captured the imaginations of builders and speculators who wondered if the underlying NFTs might someday serve as the basis for graphic novels, movies, video games and more \u2014 an open-source art project that could eventually become the foundation of a crypto-flavored Marvel Cinematic Universe.<\/p>\n<p id=\"bXTNtu\">Loot was also the first NFT project that I found personally compelling, at least as a subject for journalism. Its creator, Dom Hofmann, was well known to me as a co-founder of <a href=\"https:\/\/www.theverge.com\/2016\/10\/28\/13456208\/why-vine-died-twitter-shutdown#:~:text=While%20Vine%20once%20boasted%20a,drove%20its%20biggest%20stars%20away.\">the short-form video pioneer Vine<\/a> and <a href=\"https:\/\/www.theverge.com\/2016\/1\/8\/10739010\/peach-cool-social-network\">the idiosyncratic social network Peach<\/a>. It was an art project more than a startup \u2014 Hofmann made 7,777 randomized \u201cbags\u201d of loot available for free to anyone who would pay the transaction fees necessary to mint them on Ethereum. And the project blew up overnight: five days after launch, <a href=\"https:\/\/www.coindesk.com\/tech\/2021\/09\/01\/the-latest-nft-fad-is-a-text-based-fantasy-game-building-block\/\"><em>Coindesk<\/em> reported<\/a>, Loot bags had generated sales of $46 million, and had a market capitalization of $180 million.<\/p>\n<p id=\"bejYpE\">Of course, in those days <em>lots<\/em> of NFTs were selling for eye-popping sums. What made Loot stand out was the way a community of builders stepped forward almost immediately to begin building out an ecosystem: <a href=\"https:\/\/twitter.com\/gremplin\/status\/1432443098974461956?s=20\">creating art<\/a> for the items contained in the bags; <a href=\"https:\/\/twitter.com\/divineroles\">forming guilds<\/a> for people who owned the same \u201crare\u201d items; and <a href=\"https:\/\/twitter.com\/jonjyan\/status\/1433205141029761026\">writing smart contracts to let people trade the items held within their NFTs<\/a>.<\/p>\n<div class=\"c-float-right\">\n<aside id=\"vkqUE3\"><q>\u201cReally interesting, or really ambitious, and in some cases both\u201d<\/q><\/aside>\n<\/div>\n<p id=\"3myIlq\">The dream was that all this would coalesce into something more than the sum of its parts. But 2022 has been catastrophic for the larger NFT market, wiping out the majority of the notional value for <a href=\"https:\/\/decrypt.co\/102905\/bored-ape-ethereum-nfts-drop-below-100k-first-time-almost-year\">even the most richly valued collections<\/a>. And so as we near the anniversary of Loot\u2019s launch on August 27th, I got curious: what had happened to Loot in the year since it went viral?<\/p>\n<p id=\"c1lIsS\">\u201cI think it\u2019s doing well, in the sense that the things that are being built on top of it right now are really interesting, or really ambitious, and in some cases both,\u201d Hofmann told me over the phone Thursday. \u201cA lot of them are closer to the types of things that I thought we might see in the early days of the project.\u201d<\/p>\n<p id=\"twAJNj\">Hofmann had spent the previous hour and a half on the phone with a developer planning to launch a Loot-related project, something he said he does fairly frequently. His full-time job is running <a href=\"https:\/\/t.co\/rvvwvbsWEW\">Sup<\/a>, a 12-person game studio working on various projects that he mostly declined to discuss on the record. But Hofmann continues to lurk in Loot forums, piping up when he feels like he has something to offer, and messages frequently with Loot developers.<\/p>\n<p id=\"WwLCiH\">That development continues despite the fact that the speculative mania around Loot has cooled. The project\u2019s market cap has fallen to just under $6 million, and the price of the cheapest Loot bag available for sale has fallen from about $20,000 when I wrote about it to about $1,438 today.<\/p>\n<p id=\"rBgTCc\">So what are developers building? One project all the people I spoke with pointed me to is <a href=\"https:\/\/hyperlootproject.com\/\">HyperLoot<\/a>, which its creators call a \u201cvisual building block on top of Loot.\u201d Essentially, Loot owners log in to its website with their crypto wallets and HyperLoot generates a picture of whatever is in their bag on the body of a digital adventurer. That image might could then serve as your profile picture, the basis for a novel, a character in a game, and so on. Like the original Loot, HyperLoot creations are released under <a href=\"https:\/\/creativecommons.org\/share-your-work\/public-domain\/cc0\/\">the CC0 \u201cno rights reserved\u201d license<\/a>, effectively placing them in the public domain.<\/p>\n<p id=\"WhIdwZ\">HyperLoot is building a software development kit that will allow people to build using these creations more easily, co-founder Thanakron Tandavas told me over direct messages. The company is also building its own video game, <a href=\"https:\/\/twitter.com\/hyperloot_\/status\/1487141087861178368\"><em>CCO Wars<\/em><\/a> \u2014 essentially a <em>Super Smash Bros<\/em>.-style fighting game, populated by NFT characters in the public domain. Think Bored Apes vs. CryptoKitties, coming eventually to a console near you.<\/p>\n<p id=\"wVonxu\">\u201cI feel that the same success could happen to Loot like other successful open-source projects that embrace permission-less innovations, [like] Linux or Android,\u201d Tandavas told me.<\/p>\n<p id=\"fEqADK\">The artist Shahruz, who uses one name, told me about a similar public-domain project he\u2019s working on called <a href=\"https:\/\/twitter.com\/shahruz\/status\/1557824532085321728\">32 Swords<\/a>. It\u2019s \u201can elimination reality series\u201d in which players must have both Loot and <a href=\"http:\/\/mannys.game\/about\">another NFT known as a Manny<\/a>. The game is human chess, with each team given 12 hours to discuss and vote on their next move. As players are eliminated, their Loot bags are given away to the other participants or spectators.<\/p>\n<p id=\"hgwpDz\">Shahruz, too, was drawn to the idea of creating art from the public domain.<\/p>\n<p id=\"DrPcKj\">\u201cI think there\u2019s a lot of unique kinds of fun to be had working with existing projects and communities this way, instead of only creating new properties all the time,\u201d he told me.<\/p>\n<hr class=\"p-entry-hr\" id=\"F0TdlJ\">\n<p id=\"6nOVga\">So what is there to learn from Loot a year out?<\/p>\n<p id=\"9Hycdc\">One, Hofmann told me, the early wave of hype around the project wasn\u2019t as helpful as you might have guessed. Because the project was public domain, the early days were essentially a free-for-all of people making cheap clones and other associated projects that distracted from the more serious developers. It took a while for the hype to subside and the better projects to rise to the top.<\/p>\n<p id=\"QPE0Zo\">Two, early enthusiasts likely under-estimated just how challenging it is for public-domain projects to coalesce. At the height of Loot\u2019s hype cycle, plenty of folks wrote blog posts and tweetstorms about how Loot could form the basis of a video game. But it\u2019s a <em>really<\/em> long way from writing a list of magical items to shipping <em>Elden Ring<\/em>, and the entropic forces that can cause multi-year delays for even the best-funded video games are magnified exponentially for games built by part-timers and volunteers.<\/p>\n<p id=\"kjvGhm\">Even in 2021, it was obvious that turning Loot into a video game would be incredibly difficult. But some of the intermediate steps have proven difficult, too.<\/p>\n<div class=\"c-float-right\">\n<aside id=\"eLJf8m\"><q>\u201cBeing future-proof is sort of difficult.\u201d<\/q><\/aside>\n<\/div>\n<p id=\"42I3S2\">One of the aspects of NFTs that Hofmann finds appealing is \u201c<a href=\"https:\/\/businesstechguides.co\/why-composability-matters-for-web3\">composability<\/a>,\u201d the idea that blockchain applications are modular and can be joined together like Legos. In the weeks after Loot launched, other developers \u201ccomposed\u201d various secondary elements meant to work with it in this way: a compendium of beasts in the Loot universe, a list of dungeons, some visual elements, and so on.<\/p>\n<p id=\"xhAbP9\">But the result was a kind of Frankenstein\u2019s monster that was less than the sum of its parts. You can write a new smart contract that attempts to join the pieces together, but as soon as someone wants to add a new piece to the stack you might have to start over.<\/p>\n<p id=\"jZcMGc\">\u201cIt\u2019s really, really, really difficult to make a bunch of pieces of something that are supposed to be related to one another, relate to one another \u2014 and also be open to future pieces that need to connect,\u201d Hofmann said. \u201cBeing future-proof is sort of difficult.\u201d<\/p>\n<p id=\"KeALgD\">Three, while much of the focus on NFTs over the past few months has been on crashing prices, Hofmann said that one of the biggest reasons web3 projects aren\u2019t making much progress lately is how expensive Ethereum is to use. Transaction fees routinely run $10 or more to take a single action, making projects inaccessible to anyone other than rich nerds.<\/p>\n<p id=\"eyx24C\">\u201cBecause of that, I think there is a whole slew of use cases \u2014 I would even say the majority of use cases \u2014 that are not within the reach,\u201d Hofmann said. \u201cUnder normal conditions, you\u2019re talking about closer to $10 and maybe even $100 to perform a transaction. \u2026 The price is prohibitive.\u201d<\/p>\n<div>\n<aside id=\"svQzq0\"><q>No one suggested developers have gotten particularly close to cracking the code<\/q><\/aside>\n<\/div>\n<p id=\"d0LR7t\">All that said, Hofmann remains deeply interested in the technology. Making films used to be expensive, too, he said \u2014 recalling the time when, as a young teenager, he bought a book about filmmaking and learned he was expected to scrape together $50,000 for an entry-level film camera. Today every smartphone comes with a fully capable camera; that barrier to entry has disappeared.<\/p>\n<p id=\"cmgqo1\">And he still likes the basic properties of NFTs: the fact that they represent a piece of data that lies outside an application; the fact that the data has a verified owner; the fact that the data can be transferred to another verified owner.<\/p>\n<p id=\"jsn3EZ\">\u201cThose are pretty big inversions of the way most of the internet works right now,\u201d he said. \u201cRemoving the value part from it altogether, just thinking about what it means to be the owner of the data and being able to prove that you\u2019re the owner of the data. What that enables, just as a technology primitive, it\u2019s super interesting. That\u2019s not something that exists right now.\u201d<\/p>\n<p id=\"spMYcU\">One project Hofmann is working on, Corruptions, attempts to build on those properties. It\u2019s a role-playing game that takes place entirely on the blockchain \u2014 it doesn\u2019t even have a website \u2014 with holders of the relevant NFTs playing by interacting with Discord bots. Among the game\u2019s more outlandish features is the CPC, or \u201ccommunity-playable character,\u201d whose actions are voted upon the community.<\/p>\n<p id=\"CyOq8D\">I don\u2019t know if Corruptions \u2014 or Loot \u2014 will ever reach an audience of more than a few thousand people. (Hofmann estimates Loot has about 200 developers currently involved in some capacity.)<\/p>\n<p id=\"p6isWD\">But I\u2019m struck by the degree to which developers like him continue working to make <em>something<\/em> out of the NFT and its strange properties. No one I spoke with today suggested that developers have gotten particularly close to cracking the code \u2014 just that it all continues to feel interesting enough to keep working on.<\/p>\n<p id=\"Sl8DAh\">A year from now, Hofmann said, there would likely be Loot-related fiction in the world, and perhaps the first Loot-related video games. And as other CC0 projects join the public domain, they will likely continue to collide with Loot in surprising new ways.<\/p>\n<p id=\"UJ9qWe\">\u201cIt just moves so fast,\u201d Hofmann said of the NFT landscape. \u201cAnd it changes so much.\u201d<\/p>\n<\/div>\n<p><code><br \/><\/br><\/code><\/p>\n<p>Source: <a href=\"https:\/\/www.theverge.com\/23312790\/loot-dom-hofmann-nft-project-developer-community\">https:\/\/www.theverge.com\/23312790\/loot-dom-hofmann-nft-project-developer-community<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Source: A year ago I told you about Loot, a collection of non-fungible tokens that had inspired an energetic community to form around it. A series of brief, text-based descriptions of fantasy genre items like swords and amulets, Loot captured the imaginations of builders and speculators who wondered if the underlying NFTs might someday serve [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12740,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[69,8],"tags":[70],"class_list":["post-12739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-platformer","category-technology","tag-platformer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How a viral NFT project survived the crypto crash - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/08\/19\/how-a-viral-nft-project-survived-the-crypto-crash\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How a viral NFT project survived the crypto crash - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: A year ago I told you about Loot, a collection of non-fungible tokens that had inspired an energetic community to form around it. 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