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{"id":13151,"date":"2022-08-25T14:57:20","date_gmt":"2022-08-25T14:57:20","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/08\/25\/theres-a-wonky-number-at-the-core-of-elon-musks-case-against-twitter\/"},"modified":"2022-08-25T14:57:21","modified_gmt":"2022-08-25T14:57:21","slug":"theres-a-wonky-number-at-the-core-of-elon-musks-case-against-twitter","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/08\/25\/theres-a-wonky-number-at-the-core-of-elon-musks-case-against-twitter\/","title":{"rendered":"There\u2019s a wonky number at the core of Elon Musk\u2019s case against Twitter"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/8\/24\/23320461\/twitter-mdau-mudge-zatko-elon-musk-discovery<\/a>
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<\/br><\/code><\/p>\n

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Listening to the lawyers representing Elon Musk and Twitter argue over which documents need to be provided as part of legal discovery today, I began to wonder if it is possible to measure anything at all.<\/p>\n

The arguments centered on a wonky count of user numbers: mDAUs, or \u201cmonetizable daily active users.\u201d It\u2019s a nonstandard measure \u2014 most social media companies use daily or monthly active users \u2014 that focuses on which users can see ads. But Twitter is a nonstandard social media company! <\/p>\n

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