{"id":1317,"date":"2022-03-11T14:45:17","date_gmt":"2022-03-11T14:45:17","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/03\/11\/how-twitter-plans-to-add-its-next-100-million-users\/"},"modified":"2022-03-11T14:45:18","modified_gmt":"2022-03-11T14:45:18","slug":"how-twitter-plans-to-add-its-next-100-million-users","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/03\/11\/how-twitter-plans-to-add-its-next-100-million-users\/","title":{"rendered":"How Twitter plans to add its next 100 million users"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/3\/10\/22970043\/twitter-product-leadership-interview<\/a>
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Twitter has an enormous goal: the company wants to add another 100 million daily users<\/a> by the end of 2023 \u2014 a growth of about 50 percent from where it is today. To do that, Twitter is going to need to add users at a far faster pace than it has in recent years, launching and iterating on new products and getting users to engage with the app more regularly.<\/p>\n

To that end, the company has continued to shake up its leadership and structure<\/a> after appointing a new CEO<\/a>, Parag Agrawal<\/a>, in November. On Thursday, the company announced its latest changes, appointing three new consumer product leaders under the unit\u2019s general manager, Kayvon Beykpour: Jay Sullivan, VP of consumer product, Arnaud Weber, VP of consumer product engineering, and Anita Butler, head of consumer design. <\/p>\n

Among their goals is fixing an age-old problem with Twitter: the fact that most people come to the service and don\u2019t post. Anita Butler, head of consumer design, puts it bluntly: \u201cWe don\u2019t have trouble getting people to sign up for Twitter. What we have trouble with is retaining those customers.\u201d <\/p>\n

The Verge <\/em>spoke with the three leaders, who together set the overall direction of how Twitter works for users and developers, about their top priorities and challenges as the team tries to hit its aggressive growth targets.<\/p>\n

Restructuring to ship faster<\/h2>\n
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