{"id":13382,"date":"2022-08-29T14:38:59","date_gmt":"2022-08-29T14:38:59","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/08\/29\/trademark-filings-point-to-reality-branding-for-apples-mixed-reality-headset\/"},"modified":"2022-08-29T14:39:02","modified_gmt":"2022-08-29T14:39:02","slug":"trademark-filings-point-to-reality-branding-for-apples-mixed-reality-headset","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/08\/29\/trademark-filings-point-to-reality-branding-for-apples-mixed-reality-headset\/","title":{"rendered":"Trademark filings point to \u2018Reality\u2019 branding for Apple\u2019s mixed reality headset"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/8\/28\/23326041\/apple-trademark-filings-reality-branding-virtual-ar-vr-mixed-headset<\/a>
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Trademark filings spotted by Bloomberg<\/em><\/a> suggest Apple might incorporate \u201cReality\u201d in the name and branding of its long-rumored mixed reality headset. Three separate filings show trademarks for \u201cReality One,\u201d \u201cReality Pro,\u201d and \u201cReality Processor,\u201d matching the realityOS name that cropped up in Apple\u2019s code<\/a> and a trademark application<\/a> that potentially refers to the headset\u2019s operating system.<\/p>\n

The applications weren\u2019t filed by Apple itself, but by a company called Immersive Health Solutions, LLC. Companies like Apple often use the names of shell companies when filing for a patent or trademark to help keep their plans private. But, as Bloomberg<\/em> points out, the Delaware-based Immersive Health Solutions was registered by Corporation Trust Co. \u2014 another shell company that also appeared on the realityOS trademark.<\/p>\n

In addition to the US, applications were also filed in the EU, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica, and Uruguay. All three filings mention \u201cvirtual and augmented reality headsets, goggles, glasses, and smartglasses.\u201d It\u2019s possible that the \u201cReality One\u201d trademark refers to the name of the headset itself, while \u201cReality Pro\u201d indicates a spec-boosted version that Apple has planned down the road, in line with the same \u201cPro\u201d moniker Apple applies to its higher-end devices. Meanwhile, the name \u201cReality Processor\u201d may allude to the headset\u2019s processing unit, which is rumored to be an M2 chip<\/a>.<\/p>\n

The applications surfaced just a little over a week before Apple\u2019s \u201cFar Out\u201d event<\/a>, but it\u2019s unlikely that the mixed reality headset will make an appearance. The headset is rumored to allow for both augmented reality (AR) and virtual reality (VR) experiences and games, including VR versions of Apple Maps and FaceTime, and potentially even experiences based on Hollywood movies<\/a>. Apple\u2019s board of directors reportedly got to try out the headset<\/a> back in May, but Apple analyst Ming-Chi Kuo predicts it won\u2019t hit the market until January 2023<\/a>.<\/p>\n<\/div>\n


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Source: https:\/\/www.theverge.com\/2022\/8\/28\/23326041\/apple-trademark-filings-reality-branding-virtual-ar-vr-mixed-headset<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Source: Trademark filings spotted by Bloomberg suggest Apple might incorporate \u201cReality\u201d in the name and branding of its long-rumored mixed reality headset. Three separate filings show trademarks for \u201cReality One,\u201d \u201cReality Pro,\u201d and \u201cReality Processor,\u201d matching the realityOS name that cropped up in Apple\u2019s code and a trademark application that potentially refers to the headset\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":13383,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,8],"tags":[9],"class_list":["post-13382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple","category-technology","tag-apple"],"yoast_head":"\nTrademark filings point to \u2018Reality\u2019 branding for Apple\u2019s mixed reality headset - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/08\/29\/trademark-filings-point-to-reality-branding-for-apples-mixed-reality-headset\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trademark filings point to \u2018Reality\u2019 branding for Apple\u2019s mixed reality headset - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: Trademark filings spotted by Bloomberg suggest Apple might incorporate \u201cReality\u201d in the name and branding of its long-rumored mixed reality headset. Three separate filings show trademarks for \u201cReality One,\u201d \u201cReality Pro,\u201d and \u201cReality Processor,\u201d matching the realityOS name that cropped up in Apple\u2019s code and a trademark application that potentially refers to the headset\u2019s […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scienceandnerds.com\/2022\/08\/29\/trademark-filings-point-to-reality-branding-for-apples-mixed-reality-headset\/\" \/>\n<meta property=\"og:site_name\" content=\"Science and Nerds\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-29T14:38:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-29T14:39:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scienceandnerds.com\/wp-content\/uploads\/2022\/08\/trademark-filings-point-to-reality-branding-for-apples-mixed-reality-headset_630ccf84ccc29.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scienceandnerds.com\/2022\/08\/29\/trademark-filings-point-to-reality-branding-for-apples-mixed-reality-headset\/\",\"url\":\"https:\/\/scienceandnerds.com\/2022\/08\/29\/trademark-filings-point-to-reality-branding-for-apples-mixed-reality-headset\/\",\"name\":\"Trademark filings point to \u2018Reality\u2019 branding for Apple\u2019s mixed reality headset - 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