{"id":13397,"date":"2022-08-29T15:10:15","date_gmt":"2022-08-29T15:10:15","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/08\/29\/whatsapps-super-app-ambitions-are-starting-to-come-true-in-india\/"},"modified":"2022-08-29T15:10:16","modified_gmt":"2022-08-29T15:10:16","slug":"whatsapps-super-app-ambitions-are-starting-to-come-true-in-india","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/08\/29\/whatsapps-super-app-ambitions-are-starting-to-come-true-in-india\/","title":{"rendered":"WhatsApp\u2019s super app ambitions are starting to come true in India"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/8\/29\/23326687\/whatsapp-jiomart-india-super-app-grocery-shopping<\/a>
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WhatsApp users in India can now do their grocery shopping without ever leaving their messaging app. Meta announced a new integration<\/a> with JioMart today, through which users can text \u201cHi\u201d to a certain number and be taken to an in-app shopping experience. The shopping experience looks fairly familiar, akin to what Instacart and other delivery services have been designing for years. But here, there\u2019s no other app. And for WhatsApp, that\u2019s a big deal.<\/p>\n

Meta is convinced that business messaging is a big part of how WhatsApp will make money going forward. (Well, that and ads, but the ads thing is causing WhatsApp some trouble<\/a>.) \u201cBusiness messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come,\u201d Meta CEO Mark Zuckerberg said in a Facebook post<\/a> announcing the partnership. The JioMart integration is part back-and-forth chat, part in-app browser, but contains everything from selection to payment to delivery within WhatsApp.<\/p>\n

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