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\n

Disney is exploring a membership program in the style of Amazon Prime, as first reported by The Wall Street Journal<\/em><\/a>. The program could offer various exclusive perks, discounts, and other enticements for \tsubscribers to spend more money on Disney products and services. A secondary benefit would be allowing the company to collect more information on customers\u2019 tastes and habits, improving its ability to cross-sell across its various businesses \u2014 from streaming services to theme parks to merchandise. <\/p>\n
According to the WSJ<\/em>, discussion of the membership program is very much in its early stages. It\u2019s not clear what segments of Disney\u2019s audience it would target, how much it would cost, or when the program might launch. Internally, some executives have referred to the project as \u201cDisney Prime,\u201d though that would not be the program\u2019s name at launch. <\/p>\n
\nDisney has got a lot of content and wants more ways to sell it<\/q><\/aside>\n<\/div>\nDisney\u2019s chief communications officer Kristina Schake confirmed that the company is looking into a membership program in a statement to the WSJ<\/em>. \u201cTechnology is giving us new ways to customize and personalize the consumer experience so that we are delivering entertainment, experiences and products that are most relevant to each of our guests,\u201d said Schake. \u201cA membership program is just one of the exciting ideas that is being explored.\u201d<\/p>\nDisney does already offer a membership program of sorts: the D23 fan club<\/a>, which costs $99.99 a year for one person or $129.99 for two (the \u201c23\u201d refers to the year of Disney\u2019s founding: 1923). Benefits include the opportunity to buy exclusive merchandise, a subscription to the quarterly Disney twenty-three<\/em> magazine<\/a>, and discounted tickets to the D23 Expo, which bills itself as the \u201cultimate Disney fan event.\u201d The mooted membership program, though, would be aimed at more casual fans, according to the WSJ<\/em>. <\/p>\n
A primary benefit of a \u201cDisney Prime\u201d membership program would be allowing the company  to target customers with more of its products. In a recent earnings call<\/a>, Disney CEO Bob Chapek referred to the company\u2019s \u201cfranchise flywheel\u201d and its ability to \u201creach people with our uniquely engaging content across an array of touch points.\u201d In other words: Disney owns a lot of content, from Marvel<\/em> to Star Wars <\/em>to Pixar and more; it has a streaming service, theme parks, resorts, and is even building its own residential communities<\/a>. Why not bundle more of this together and let people really<\/em> live Disney. <\/p>\n<\/div>\n

<\/br><\/code><\/p>\n
Source: https:\/\/www.theverge.com\/2022\/9\/1\/23332329\/disney-prime-membership-program-being-explored<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
Source: Disney is exploring a membership program in the style of Amazon Prime, as first reported by The Wall Street Journal. The program could offer various exclusive perks, discounts, and other enticements for subscribers to spend more money on Disney products and services. 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