{"id":13659,"date":"2022-09-01T14:58:25","date_gmt":"2022-09-01T14:58:25","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/09\/01\/disney-is-exploring-a-disney-prime-membership-program\/"},"modified":"2022-09-01T14:58:26","modified_gmt":"2022-09-01T14:58:26","slug":"disney-is-exploring-a-disney-prime-membership-program","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/09\/01\/disney-is-exploring-a-disney-prime-membership-program\/","title":{"rendered":"Disney is exploring a \u2018Disney Prime\u2019 membership program"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/9\/1\/23332329\/disney-prime-membership-program-being-explored<\/a>
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Disney is exploring a membership program in the style of Amazon Prime, as first reported by The Wall Street Journal<\/em><\/a>. The program could offer various exclusive perks, discounts, and other enticements for \tsubscribers to spend more money on Disney products and services. A secondary benefit would be allowing the company to collect more information on customers\u2019 tastes and habits, improving its ability to cross-sell across its various businesses \u2014 from streaming services to theme parks to merchandise. <\/p>\n

According to the WSJ<\/em>, discussion of the membership program is very much in its early stages. It\u2019s not clear what segments of Disney\u2019s audience it would target, how much it would cost, or when the program might launch. Internally, some executives have referred to the project as \u201cDisney Prime,\u201d though that would not be the program\u2019s name at launch. <\/p>\n

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