{"id":13692,"date":"2022-09-01T14:59:28","date_gmt":"2022-09-01T14:59:28","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/09\/01\/meta-is-planning-more-paid-features-for-facebook-and-instagram\/"},"modified":"2022-09-01T14:59:29","modified_gmt":"2022-09-01T14:59:29","slug":"meta-is-planning-more-paid-features-for-facebook-and-instagram","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/09\/01\/meta-is-planning-more-paid-features-for-facebook-and-instagram\/","title":{"rendered":"Meta is planning more paid features for Facebook and Instagram"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/8\/31\/23331342\/meta-plans-paid-features-facebook-instagram-whatsapp<\/a>
\n
<\/br><\/code><\/p>\n

\n

Meta is setting up a product organization to identify and build \u201cpossible paid features\u201d for Facebook, Instagram, and WhatsApp, according to an internal memo sent to employees last week that was obtained by The Verge<\/em>.<\/p>\n

The new division is Meta\u2019s first serious foray into building paid features across its main social apps, all three of which boast billions of users. It\u2019s being set up after Meta\u2019s ads business was severely hurt<\/a> by Apple\u2019s ad tracking changes on iOS and a broader pullback in digital ad spending. The group, called New Monetization Experiences, will be led by Pratiti Raychoudhury, who was previously Meta\u2019s head of research. <\/p>\n

In an interview with The Verge<\/em>, Meta\u2019s VP of monetization overseeing the group, John Hegeman, said the company is still committed to growing its ads business, and that it had no plans to let people pay to turn off ads in its apps. \u201cI think we do see opportunities to build new types of products, features, and experiences that people would be willing to pay for and be excited to pay for,\u201d he said. He declined to elaborate on paid features that are being considered. <\/p>\n

\n