{"id":13835,"date":"2022-09-03T14:50:56","date_gmt":"2022-09-03T14:50:56","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/09\/03\/twitter-had-a-new-plan-to-fight-extremism-then-elon-arrived\/"},"modified":"2022-09-03T14:50:57","modified_gmt":"2022-09-03T14:50:57","slug":"twitter-had-a-new-plan-to-fight-extremism-then-elon-arrived","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/09\/03\/twitter-had-a-new-plan-to-fight-extremism-then-elon-arrived\/","title":{"rendered":"Twitter had a new plan to fight extremism \u2014 then Elon arrived"},"content":{"rendered":"<p>Source: <a href=\"https:\/\/www.theverge.com\/23334224\/twitter-extremism-features-health-research-team-elon-musk-acquisition\">https:\/\/www.theverge.com\/23334224\/twitter-extremism-features-health-research-team-elon-musk-acquisition<\/a><br \/>\n<code><br \/><\/br><\/code><\/p>\n<div readability=\"245.35148467887\">\n<p class=\"p--has-dropcap p-large-text\" id=\"eICep9\">It had been a long pandemic for Twitter\u2019s research team. Tasked with solving some of the platform\u2019s toughest problems around harassment, extremism, and disinformation, staffers absconded to Napa Valley in November 2021 for a company retreat. Despite a tumultuous change in leadership \u2014 Jack Dorsey had recently stepped down, appointing former chief technology officer Parag Agrawal to take his place \u2014 the group felt unified, even hopeful. After months of fighting bad actors online, employees took a moment to unwind. \u201cWe finally felt like we had a cohesive team,\u201d one researcher says.<\/p>\n<p id=\"xRcwLx\">But at the goodbye brunch on the last day, people\u2019s phones started pinging with alarming news: their boss, Dantley Davis, Twitter\u2019s vice president of design, had been fired. Nobody knew it was coming. \u201cIt was like a movie,\u201d says one attendee, who asked to remain anonymous because they are not authorized to speak publicly about the company. \u201cPeople started crying. I was just sitting there eating a croissant being like, \u2018What\u2019s up with the mood?\u2019\u201d<\/p>\n<p id=\"TSs26r\">The news foreshadowed a downward spiral for the research organization. Although the group was used to reorganizations, a shakeup in the middle of an outing meant to bond the team together felt deeply symbolic.<\/p>\n<p id=\"VU96I2\">The turmoil came to a head in April, when Elon Musk signed a deal to buy Twitter. Interviews with current and former employees, along with 70 pages of internal documents, suggest the chaos surrounding Musk\u2019s acquisition pushed some teams to the breaking point, prompting numerous health researchers to quit, with some saying their colleagues were told to deprioritize projects to fight extremism in favor of focusing on bots and spam. The Musk deal might not even go through, but the effects on Twitter\u2019s health efforts are already clear.<\/p>\n<p id=\"9DIbaD\">The health team, once tasked with fostering civil conversations on the famously uncivil platform, went from 15 full-time staffers down to two.<\/p>\n<hr class=\"p-entry-hr\" id=\"170ACo\">\n<p class=\"p--has-dropcap\" id=\"0c8pfV\">In 2019, Jack Dorsey asked a fundamental question about the platform he had helped create: \u201cCan we actually measure the health of the conversation?\u201d<\/p>\n<p id=\"OzE8ow\">Onstage at a TED conference in Vancouver, the beanie-clad CEO talked earnestly about investing in automated systems to proactively detect bad behavior and \u201ctake the burden off the victim completely.\u201d<\/p>\n<p id=\"EJg3PQ\">That summer, the company began staffing up a team of health researchers to carry out Dorsey\u2019s mission. His talk convinced people who\u2019d been working in academia, or for larger tech companies like Meta, to join Twitter, inspired by the prospect of working toward positive social change. <\/p>\n<div class=\"c-float-right c-float-hang\">\n<aside id=\"csZqml\"><q>\u201cWe did not prioritize identifying and mitigating against health and safety risks before launching Spaces.\u201d<\/q><\/aside>\n<\/div>\n<p id=\"GIzIhp\">When the process worked as intended, health researchers helped Twitter think through potential abuses of new products. In 2020, Twitter was working on a tool called \u201cunmention\u201d that allows users to limit who can reply to their tweets. Researchers conducted a \u201cred team\u201d exercise, bringing together employees across the company to explore how the tool could be misused. Unmention could allow \u201cpowerful people [to] suppress dissent, discussion, and correction\u201d and enable \u201charassers seeking contact with their targets [to] coerce targets to respond in person,\u201d the red team wrote in an internal report. <\/p>\n<p id=\"ySb8lZ\">But the process wasn\u2019t always so smooth. In 2021, former Twitter product chief Kayvon Beykpour announced the company\u2019s number one priority was launching Spaces. (\u201cIt was a full on assault to kill Clubhouse,\u201d one employee says.) The team assigned to the project worked overtime trying to get the feature out the door and didn\u2019t schedule a red team exercise until August 10th \u2014 three months after launch. In July, the exercise was canceled. Spaces went live without a comprehensive assessment of the key risks, and white nationalists and terrorists flooded the platform, as <a href=\"https:\/\/www.washingtonpost.com\/technology\/2021\/12\/10\/twitter-turmoil-spaces\/\"><em>The<\/em> <em>Washington Post <\/em>reported<\/a>. <\/p>\n<p id=\"zVTA1A\">When Twitter eventually held a red team exercise for Spaces in January 2022, the report concluded: \u201cWe did not prioritize identifying and mitigating against health and safety risks before launching Spaces. This Red Team occurred too late. Despite critical investments in the first year and a half of building Spaces, we have been largely reactive to the real-world harms inflicted by malicious actors in Spaces. We have over relied on the general public to identify problems. We have launched products and features without adequate exploration of potential health implications.\u201d<\/p>\n<p id=\"BYkYY0\">Earlier this year, <a href=\"https:\/\/www.theverge.com\/23327809\/twitter-onlyfans-child-sexual-content-problem-elon-musk\">Twitter walked back plans to monetize adult content<\/a> after a red team found that the platform had failed to adequately address child sexual exploitation material. It was a problem researchers had been warning about for years. Employees said that Twitter executives have been aware of the problem but noted the company has not allocated the resources necessary to fix it. <\/p>\n<hr class=\"p-entry-hr\" id=\"xJPXd1\">\n<p class=\"p--has-dropcap\" id=\"JuzI0Z\">By late 2021, Twitter\u2019s health researchers had spent years playing whack-a-mole with bad actors on the platform and decided to deploy a more sophisticated approach to dealing with harmful content. Externally, the company was regularly criticized for allowing dangerous groups to run amok. But internally, it sometimes felt like certain groups, like conspiracy theorists, were kicked off the platform too <em>soon<\/em> \u2014 before researchers could study their dynamics.<\/p>\n<p id=\"HLqlxa\">\u201cThe old approach was almost comically ineffective, and very reactive \u2014 a manual process of playing catch,\u201d says a former employee, who asked to remain anonymous because they are not authorized to speak publicly about the company. \u201cSimply defining and catching \u2018bad guys\u2019 is a losing game.\u201d<\/p>\n<p id=\"IRMmjH\">Instead, researchers hoped to identify people who were about to engage with harmful tweets, and nudge them toward healthier content using pop-up messages and interstitials. \u201cThe pilot will allow Twitter to identify and leverage behavioral \u2014 rather than content \u2014 signals and reach users at risk from harm with redirection to supportive content and services,\u201d read an internal project brief, viewed by <em>The Verge<\/em>.<\/p>\n<div class=\"c-float-left c-float-hang\">\n<aside id=\"qcEZmN\"><q>\u201cSimply defining and catching \u2018bad guys\u2019 is a losing game.\u201d<\/q><\/aside>\n<\/div>\n<p id=\"v90hGH\">Twitter researchers partnered with Moonshot, a company that specializes in studying violent extremists, and kicked off a project called Redirect, modeled after work that Google and Facebook had done to curb the spread of harmful communities. At Google, this work had resulted in a <a href=\"https:\/\/www.reuters.com\/business\/media-telecom\/google-roll-out-anti-disinformation-campaign-some-eu-countries-2022-08-24\/\">sophisticated campaign to target people<\/a> searching for extremist content with ads and YouTube videos aimed at debunking extremist messaging. Twitter planned to do the same. <\/p>\n<p id=\"WmqSub\">The goal was to move the company from simply reacting to bad accounts and posts to proactively guiding users toward better behavior.<\/p>\n<p id=\"5ywH5j\">\u201cTwitter\u2019s efforts to stem harmful groups tends to focus on defining these groups, designating them within a policy framework, detecting their reach (though group affiliation and behaviors), and suspending or deplatforming those within the cohort,\u201d an internal project brief reads. \u201cThis project seeks, instead, to understand and address user behaviors upstream. Instead of focusing on designating bad accounts or content, we seek to understand how users find harmful group content in accounts and then to redirect those efforts.\u201d<\/p>\n<p id=\"LNGAMS\">In phase one of the project, which began last year, researchers focused on three communities: racially or ethnically motivated violent extremism, anti-government or anti-authority violent extremism, and incels. In a case study about the boogaloo movement, a far-right group focused on inciting a second American Civil War, Moonshot identified 17 influencers who had high engagement within the community, using Twitter to share and spread their ideology. <\/p>\n<p id=\"yedIsT\">The report outlined possible points of intervention: one when someone tried to search for a boogaloo term, and another when they were about to engage with a piece of boogaloo content. \u201cMoonshot\u2019s approach to core community identification could highlight users moving towards this sphere of influence, prompting an interstitial message from Twitter,\u201d the report says. <\/p>\n<p id=\"3bf2D8\">The team also suggested adding a pop-up message before users could retweet extremist content. The interventions were meant to add friction to the process of finding and engaging with harmful tweets. Done right, it would blunt the impact of extremist content on Twitter, making it harder for the groups to recruit new followers. <\/p>\n<p id=\"qgovDc\">Before that work could be fully implemented, however, Musk reached an agreement with Twitter\u2019s board to buy the company. Shortly afterward, employees who\u2019d been leading the Moonshot partnership left. And in the months since Musk signed the deal, the health research team has all but evaporated, going from 15 staffers to just two. <\/p>\n<p id=\"eerfBT\">\u201cSelling the company to Elon Musk was icing on the cake of a much longer track record of decisions by higher ups in the company showing safety wasn\u2019t prioritized,\u201d one employee says.<\/p>\n<aside id=\"j29Wt8\">\n<\/aside>\n<p id=\"qPFXPm\">Multiple former researchers said the turmoil associated with Musk\u2019s bid to purchase the company was a breaking point and led them to decide to pursue other work.<\/p>\n<p id=\"5l6IBx\">\u201cThe chaos of the deal made me realize that I didn\u2019t want to work for a private, Musk-owned Twitter, but also that I didn\u2019t want to work for a public, not-Musk-owned Twitter,\u201d a former employee says. \u201cI just no longer wanted to work for Twitter.\u201d<\/p>\n<p id=\"awqvo5\">Phase two of the Redirect project \u2014 which would have helped Twitter understand which interventions worked and how users were actually interacting with them \u2014 received funding. But by the time the money came through, there were no researchers available to oversee it. Some employees who remained were allegedly told to deprioritize Redirect in favor of projects related to bots and spam, which Musk has focused on in his attempt to back out of the deal. <\/p>\n<p id=\"FQSCJT\">Twitter spokesperson Lauren Alexander declined to comment on the record.<\/p>\n<p id=\"0AWBoD\">One employee captured the team\u2019s frustration in a tweet: \u201cCompletely uninterested in what jack or any other c-suiter has to say about this takeover,\u201d the employee wrote, screenshotting an article about how much Twitter CEO Parag Agrawal and former CEO Jack Dorsey stood to gain from the deal with Musk. \u201cMay you all fall down a very long flight of stairs.\u201d (The employee declined to comment.) <\/p>\n<p class=\"c-end-para\" id=\"7gzhNT\">According to current workers, the tweet was reported as being a threat to a coworker, and the employee was fired.<\/p>\n<\/div>\n<p><code><br \/><\/br><\/code><\/p>\n<p>Source: <a href=\"https:\/\/www.theverge.com\/23334224\/twitter-extremism-features-health-research-team-elon-musk-acquisition\">https:\/\/www.theverge.com\/23334224\/twitter-extremism-features-health-research-team-elon-musk-acquisition<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Source: It had been a long pandemic for Twitter\u2019s research team. Tasked with solving some of the platform\u2019s toughest problems around harassment, extremism, and disinformation, staffers absconded to Napa Valley in November 2021 for a company retreat. Despite a tumultuous change in leadership \u2014 Jack Dorsey had recently stepped down, appointing former chief technology officer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13836,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-13835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Twitter had a new plan to fight extremism \u2014 then Elon arrived - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/09\/03\/twitter-had-a-new-plan-to-fight-extremism-then-elon-arrived\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter had a new plan to fight extremism \u2014 then Elon arrived - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: It had been a long pandemic for Twitter\u2019s research team. 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