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{"id":14033,"date":"2022-09-07T15:13:17","date_gmt":"2022-09-07T15:13:17","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/09\/07\/how-youtube-broke-up-with-pewdiepie-then-got-back-together-again\/"},"modified":"2022-09-07T15:13:19","modified_gmt":"2022-09-07T15:13:19","slug":"how-youtube-broke-up-with-pewdiepie-then-got-back-together-again","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/09\/07\/how-youtube-broke-up-with-pewdiepie-then-got-back-together-again\/","title":{"rendered":"How YouTube broke up with PewDiePie (then got back together again)"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/23339163\/pewdiepie-like-comment-subscribe-mark-bergen-book-excerpt-youtube-adpocalypse<\/a>
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The Anti-Defamation League, a nonprofit focused on antisemitism, received an unusual invitation from YouTube in early 2017: come meet our biggest influencer<\/em>. The ADL agreed, and its staff logged onto a video conference call with YouTube\u2019s policy chief, Juniper Downs, and the platform\u2019s biggest star: Felix Kjellberg aka PewDiePie.<\/p>\n

The megastar\u2019s career was imploding.<\/p>\n

PewDiePie had become famous over the past seven publishing video game play, mastering the YouTube artform and netting more subscribers than anyone on the platform. More recently, he enjoyed wading into the meme culture and edgelord humor that accompanied Donald Trump\u2019s ascent. That February, shortly before the ADL meeting, The Wall Street Journal<\/em> published a damning story<\/a> on the fandom of PewDiePie\u2019s new shtick in neo-Nazi circles, highlighting Kjellberg videos with Hitler salutes and Nazi imagery, and one where the YouTuber paid two men to unfurl a banner reading, DEATH TO ALL JEWS. Kjellberg replied that these were clearly jokes<\/a>, content \u201ctrying to show how crazy the modern world is.\u201d<\/p>\n

Disney, which owned a digital network that contracted with Kjellberg, decided within days to drop PewDiePie after being alerted by the Journal<\/em>.<\/p>\n

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