{"id":14045,"date":"2022-09-07T15:13:44","date_gmt":"2022-09-07T15:13:44","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/09\/07\/decoding-the-secrets-inside-apples-event-invitations\/"},"modified":"2022-09-07T15:13:45","modified_gmt":"2022-09-07T15:13:45","slug":"decoding-the-secrets-inside-apples-event-invitations","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/09\/07\/decoding-the-secrets-inside-apples-event-invitations\/","title":{"rendered":"Decoding the secrets inside Apple\u2019s event invitations"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/9\/6\/23338920\/apple-event-invitation-hints-history-deciphered<\/a>
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Apple\u2019s next event is just around the corner<\/a>, and die-hard fans have been scouring the latest invitation<\/a> for clues about what new products and features may be in the cards. It\u2019s a long-held belief that Apple hides things inside its event invitations, but we wondered whether this search for secrets ever bore any fruit (sorry) \u2014 and if it did, what sort of hints there are.<\/p>\n

To find out, we scoured every invitation over the past 21 years and compared them against the various products subsequently announced at each event. And it turns out, again and again, Apple buries clues in plain sight. But discerning their meaning is not so simple. Apple appears to use several frequently varied approaches to leaving hints that are often difficult to decipher ahead of time. In order to get anything out of the invites, we have to learn how to follow the trail of breadcrumbs in the first place.<\/p>\n

Two distinct periods<\/h2>\n
\n <\/p>\n

<\/p>\n\"A<\/p>\n

<\/source><\/picture>\n

<\/span><\/p>\n

<\/span><\/p>\n

Apple\u2019s invitation for the September 2005 event, where it introduced the iPod Nano.<\/em><\/figcaption><\/span><\/p>\n<\/figure>\n

Early on, until around 2013, Apple took an approach best described as, well, blunt. Take the event from October 2001, when Apple sent out a paper invite promising the launch of a \u201cbreakthrough\u201d new product. \u201cHint: it\u2019s not<\/em> a Mac<\/a>,\u201d the invite read. No subtlety. And the first-generation iPod followed shortly after. Or even more obvious was the March 2008 event invite<\/a>, showing an unfolded map above the text, \u201cPlease join us to learn about the iPhone software roadmap, including the iPhone SDK and some exciting new enterprise features.\u201d Any guesses about this announcement? <\/p>\n

But that\u2019s not to say this broad period<\/a> lacked antics on Apple\u2019s part. Take a look at the invite for Apple\u2019s September 2005 event, which depicted a close-up of the coin pocket on a pair of jeans beneath some text reading, \u201c1000 songs in your pocket changed everything. Here we go again.\u201d Sure, the tagline is clear regarding a music announcement, but the image? The first-generation iPod Nano was just the right size to tuck into the coin pocket of the jeans and<\/em> just the place that Steve Jobs pulled it from during the keynote. Clues hiding in plain sight.<\/p>\n

And while other invites during this time were playful \u2014 think the plain blue background of the \u201cThere\u2019s been a mix-up\u2026\u201d invite and the ongoing switch to Intel Macs \u2014 the majority were straightforward. \u201cThe spotlight turns to notebooks<\/a>\u201d paired with an actual spotlight shining on a MacBook. Hmm. \u201cCome see what 2011 will be the year of<\/a>\u201d accompanied by the image of an iPad. Gee, I wonder.<\/p>\n

But then came a new era. From 2013 on, Apple stopped giving clear indications of upcoming announcements and started sending more whimsical invites laden with winks and nods. These hints tended to be abstract, harder to decode, and often impossible to make sense of ahead of time. But looking over them, we found five clear approaches Apple takes when nodding at what\u2019s to come.<\/p>\n

Colors<\/h2>\n
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\n
\n <\/p>\n

<\/p>\n\"Colorful<\/p>\n

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<\/span><\/p>\n

<\/span><\/p>\n

Apple\u2019s artwork for the September 2013 event introducing the iPhone 5C and 5S.<\/em><\/figcaption><\/span><\/p>\n<\/figure>\n<\/div>\n
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<\/p>\n\"An<\/p>\n

<\/source><\/picture>\n

<\/span><\/p>\n

<\/span><\/p>\n

The March 2016 invitation for Apple\u2019s introduction of the iPhone SE.<\/em><\/figcaption><\/span><\/p>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n

One of the more apparent clues is the persistent color drops across invites. These started prominently in the September 2013 \u201cThis should brighten everyone\u2019s day<\/a>\u201d event invite, with colorful polka dot-like circles sprinkled in the background of the invitation. Those circles ended up turning into several of the shades of the iPhone 5C lineup announced at the event. A few years later, Apple was back at it with its March 2016 \u201cLet us loop you in\u201d<\/a> invite, which filled the Apple logo with shades of gold and rose gold that ended up reflecting the colors of the new iPhone SE. Right in front of us the whole time.<\/p>\n

Colorful hints to enjoy: \u201cGather round<\/a>\u201d (iPhone XS); \u201cBy innovation only<\/a>\u201d (iPhone 11); \u201cTime flies<\/a>\u201d (iPad Air); \u201cHi, speed<\/a>\u201d (iPhone 12).<\/p>\n

Hidden imagery<\/h2>\n
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<\/p>\n\"It<\/p>\n

<\/source><\/picture>\n

<\/span><\/p>\n

<\/span><\/p>\n

The September 2016 event invitation showed an Apple logo made up of multicolored bokeh.<\/em><\/figcaption><\/span><\/p>\n<\/figure>\n<\/div>\n
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\n <\/p>\n

<\/p>\n\"An<\/p>\n

<\/source><\/picture>\n

<\/span><\/p>\n

<\/span><\/p>\n

Siri\u2019s new waveform appearance was right inside the September 2015 event invitation.<\/em><\/figcaption><\/span><\/p>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n

Early invites were often accompanied by images of products or the date of events. But later years got more mischievous. Take, for example, \u201cSee you on the 7th<\/a>\u201d for its September 2016 event. Colorful, blurry circles in the vague shape of the Apple logo hinted at the upcoming release of Portrait mode. And the September 2015 \u201cHey Siri, give us a hint<\/a>\u201d event invite directly imaged Siri\u2019s new hill-and-valley, brightly colored waveform, nodding at the forthcoming Siri remote for the Apple TV. Generally we found that, when hidden images were included in the invites, they almost always translated directly into images present during the keynotes.<\/p>\n

Notable image-laden invites: \u201cBack to the Mac\u201d (Mac OS X Lion); \u201cHello again<\/a>\u201d (Mac wallpaper); \u201cLet\u2019s meet at our place<\/a>\u201d (iPhone X wallpaper); \u201cLet\u2019s take a field trip<\/a>\u201d (Apple Pencil support).<\/p>\n

Shapes<\/h2>\n
\n <\/p>\n

<\/p>\n\"Text<\/p>\n

<\/source><\/picture>\n

<\/span><\/p>\n

<\/span><\/p>\n

The invite for Apple\u2019s October 2020 event introducing the HomePod Mini.<\/em><\/figcaption><\/span><\/p>\n<\/figure>\n

Certainly not as common as the other categories but my personal favorite is that one great example can be seen in the aforementioned iPhone 5C invite. Not only did the colorful dots reference the colors of the new phones but they also referenced the hole-punch cases released alongside them. And those thick gray borders around the white dots were glaring hints about Touch ID debuting on the new iPhones. More obvious in hindsight, the \u201cHi, speed<\/a>\u201d invite showed an Apple logo centered in a circle, which turned out to be a replica of the bottom of the HomePod Mini. And one of my favorites, the September 2014 \u201cWish we could say more<\/a>\u201d event invite included a subtle shadow casting off the leaf of the Apple logo, evoking a sundial and alluding to the eventual Apple Watch announcement. When it works, it works. <\/p>\n

Fun shapes to think about: \u201cSpring forward<\/a>\u201d (Apple Watch digital crown); \u201cLet us loop you in<\/a>\u201d (Apple Watch bands); \u201cGather round<\/a>\u201d (new Apple campus).<\/p>\n

Text<\/h2>\n
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\n
\n
\n <\/p>\n

<\/p>\n\"An<\/p>\n

<\/source><\/picture>\n

<\/span><\/p>\n

<\/span><\/p>\n

The invite for Apple\u2019s March 2018 event, where an iPad with stylus support was announced.<\/em><\/figcaption><\/span><\/p>\n<\/figure>\n<\/div>\n
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\n <\/p>\n

<\/p>\n\"An<\/p>\n

<\/source><\/picture>\n

<\/span><\/p>\n

<\/span><\/p>\n

The October 2018 invitation included a series of different digital art variations on the Apple logo.<\/em><\/figcaption><\/span><\/p>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n

Second only to the main images is the text of the invite where Apple frequently references new features and products or simply enjoys a bit of wordplay. Both the \u201cLet\u2019s take a field trip<\/a>\u201d event from March 2018 and the \u201cThere\u2019s more in the making<\/a>\u201d event from October 2018 had the only two invites with handwritten typeface, and each led to announcements involving Apple Pencils. This category also encompasses Apple\u2019s only repeated taglines: 2006\u2019s \u201cIt\u2019s showtime<\/a>\u201d and 2019\u2019s \u201cIt\u2019s show time<\/a>,\u201d referring to the release of the original Apple TV and the announcement of Apple TV Plus. And then there\u2019s the not-so-subtle \u201cHey Siri, give us a hint<\/a>,\u201d which was always going to involve Siri, and \u201cHi, speed<\/a>,\u201d leading to the highly anticipated 5G iPhones.<\/p>\n

Taglines to ponder: \u201cThis should brighten everyone\u2019s day<\/a>\u201d (iPhone 5C); \u201cSpring forward<\/a>\u201d (Apple Watch); \u201cLet us loop you in<\/a>\u201d (Apple Watch bands); \u201cHello again<\/a>\u201d (MacBook with Touch Bar); \u201cTime flies<\/a>\u201d (Apple Watch Series 6); \u201cPeek performance<\/a>\u201d (M1 Ultra).<\/p>\n

AR<\/h2>\n

And that brings us to the newest category of invites: augmented reality. The first of these appeared for the September 2020 \u201cTime flies<\/a>\u201d event invite, depicting a multihued blue Apple logo unraveling to form the date of the event before reforming once again. The shades of the graphic referenced the soon-to-be-released iPad Air in sky blue. The best use of this new layer of invite, though, was the November 2020 \u201cOne more thing<\/a>\u201d event invite. The AR invite depicted the Apple logo opening like a laptop and color streaming from a veritable display, nodding to the widely rumored new M1 lineup. Then there\u2019s the subtle (and admittedly maybe a bit of a stretch) April 2021 \u201cSpring loaded<\/a>\u201d invite. The AR invite started out with a flat circle on the ground and then sent colorful lines swirling about the screen, mimicking the search for a lost device. And behold, AirTags were announced.<\/p>\n

This year<\/h2>\n
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<\/p>\n\"Apple\u2019s<\/p>\n

<\/source><\/picture>\n

<\/span><\/p>\n

<\/span><\/p>\n

Apple\u2019s invite for its September 2022 event.<\/em><\/figcaption>Image: Jay Peters \/ The Verge<\/cite><\/p>\n

<\/span><\/p>\n<\/figure>\n

So it seems the treasure hunt that has become Apple invites is indeed worth the speculation and hype. Just how hyped we should get is the only real question. Some invites hint at larger features such as 5G connectivity, while others hint merely at new wallpapers. And some are near impossible to guess ahead of time, even in light of the rampant rumor mill that reaches a fever pitch in the weeks leading up to a keynote.<\/p>\n

So what does that mean for this year\u2019s \u201cFar out<\/a>\u201d invite? There seems to be clear, if warped, images of stars and galaxies \u2014 cheeky text that may mean both something physically far away from us yet also a new feature that is \u201870s-esque far out, man<\/em>. And the AR layer centers us in a vast outer space environment. Given all the breadcrumbs, it\u2019s no surprise that many are speculating about astrophotography. As for me, I\u2019m thinking it\u2019s hinting at satellite connectivity for either the iPhone 14 or the Apple Watch Series 8. Either way, it\u2019s fun to keep guessing.<\/p>\n<\/div>\n


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Source: https:\/\/www.theverge.com\/2022\/9\/6\/23338920\/apple-event-invitation-hints-history-deciphered<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Source: Apple\u2019s next event is just around the corner, and die-hard fans have been scouring the latest invitation for clues about what new products and features may be in the cards. It\u2019s a long-held belief that Apple hides things inside its event invitations, but we wondered whether this search for secrets ever bore any fruit […]<\/p>\n","protected":false},"author":1,"featured_media":14046,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,8],"tags":[9],"class_list":["post-14045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple","category-technology","tag-apple"],"yoast_head":"\nDecoding the secrets inside Apple\u2019s event invitations - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/09\/07\/decoding-the-secrets-inside-apples-event-invitations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Decoding the secrets inside Apple\u2019s event invitations - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: Apple\u2019s next event is just around the corner, and die-hard fans have been scouring the latest invitation for clues about what new products and features may be in the cards. 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