Nourish has big goals: By helping people to eat well, the startup is hoping to contribute to solving the American healthcare crisis. \u201cMore than half of Americans have a chronic condition related to what they eat, which has contributed to healthcare costs going up and quality-adjusted life expectancy going down,\u201d its founders said.<\/p>\n

Dewar and Nourish COO Sam Perkins are childhood friends and landed on Nourish\u2019s mission after struggling with chronic conditions themselves (migraines and irritable bowel syndrome). After experiencing the positive impact of nutritional care, they co-founded their startup together with CTO Stephanie Liu, who had become close friends with Perkins at Princeton.<\/p>\n

The founders knew firsthand that working with a dietitian was a long-term process, but this vision is also reinforced by the startup\u2019s chief clinical officer, Adrien Paczosa. \u201cWe focus on a long-term, sustainable approach \u2014 truly a lifestyle change,\u201d she said. \u201cWe will never put you on a fad diet that is impossible to maintain, tell you to only eat salad for every meal, make you track everything you eat, or give you some generic, one-size-fits-all meal plan.\u201d<\/p>\n

Because of this approach, the startup doesn\u2019t see itself as directly competing with weight loss apps. However, it plans to use its seed round to launch an app of its own by the end of the quarter, but with different goals in mind.<\/p>\n

\u201cThe mobile app will augment the core experience of seeing your dietitian, with features including high-quality nutrition content and resources, clinical outcome tracking, and features that help you acquire the food such as integrated grocery delivery (so your RD can prescribe you food in the same way an MD can prescribe medicine),\u201d Nourish explained.<\/p>\n

The app\u2019s goal is to make sure that patients are achieving the desired outcomes. Indeed, Nourish has two priorities in 2023: growth and outcomes. This road map has to do with how Dewar and his team define success. \u201cIt\u2019s [both] about how many people we help and how much we help them.\u201d<\/p>\n

There\u2019s still plenty of room for Nourish to grow on both fronts: The vast majority of chronic illness patients who could benefit from seeing an RD currently don\u2019t, and even when they do, eating well remains a struggle. Will an app help make their journey easier? Only time will tell.<\/p>\n<\/p><\/div>\n

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