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{"id":14608,"date":"2023-01-20T21:48:36","date_gmt":"2023-01-20T21:48:36","guid":{"rendered":"https:\/\/scienceandnerds.com\/2023\/01\/20\/the-easy-company-raised-14-2m-to-build-an-easy-to-use-social-crypto-wallet\/"},"modified":"2023-01-20T21:48:37","modified_gmt":"2023-01-20T21:48:37","slug":"the-easy-company-raised-14-2m-to-build-an-easy-to-use-social-crypto-wallet","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2023\/01\/20\/the-easy-company-raised-14-2m-to-build-an-easy-to-use-social-crypto-wallet\/","title":{"rendered":"The Easy Company raised $14.2M to build an easy-to-use \u2018social\u2019 crypto wallet"},"content":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/01\/10\/the-easy-company-raised-14-2m-to-build-an-easy-to-use-crypto-wallet\/<\/a><\/br>
\nThe Easy Company raised $14.2M to build an easy-to-use \u2018social\u2019 crypto wallet<\/br>
\n2023-01-20 21:48:36<\/br><\/p>\n

\n

The Easy Company has raised $14.2 million in a seed round and launched its \u201csocial\u201d crypto wallet to help onboard more mainstream audiences, it shared exclusively with TechCrunch.<\/p>\n

Easy aims to combine user-curated profiles with engaging social features so that people can search, navigate and discover the world of web3 on their own. Today, its beta wallet is available<\/a> to the public on iOS and Android after completing a 30-day private testing phase, Mike Dougherty, co-founder and CEO of Easy, said to TechCrunch.<\/p>\n

\u201cWe\u2019re very focused on building the consumer layer,\u201d Dougherty said. \u201cWe thought of the next chapter of web3 by mainstream adoption and usability.\u201d<\/p>\n

The funding round included Lobby Capital, Relay Ventures, 6th Man Ventures, Tapestry VC, Upside and Scribble Ventures, as well as angel investors from traditional social media and web3 groups like former heads of Instagram, Novi product and engineering and former executives from Airbnb, Twitter, Uber, OpenTable and Eventbrite, among others.<\/p>\n

\u201cWe want to deliver to the world a new way to engage with web3 but also a new digital wallet,\u201d Kevin Swint, co-founder and chief product officer at The Easy Company, said to TechCrunch. \u201cWe think the digital wallet space is huge and hasn\u2019t moved away from payments and it\u2019s something we can grow quickly in.\u201d<\/p>\n

A lot of web3 products and services today are too technical for the everyday person to use, Dougherty said. \u201cIf you look at the products and experiences in web3 they may be too technical and built by and for technical users. \u2026 We are shifting this to build a consumer product versus a tool, which leads to different design decisions.\u201d<\/p>\n

The platform, which was demonstrated to TechCrunch over Zoom, had a similar layout to social media apps like Instagram through elements like showcasing of NFTs, where users can swipe to view both their own NFTs or NFTs of people they \u201cwatch,\u201d like Instagram stories.<\/p>\n

The similarity was no accident, either, Swint said. \u201cWe have a couple key advisers from Instagram and we thought of ourselves as an Instagram-like experience for NFTs in a wallet.\u201d<\/p>\n

While there are some traditional media elements in Easy\u2019s wallet, it is \u201can embrace of both web3 and bringing some of web2 to that, rather than bringing web3 back to web2,\u201d Swint noted. \u201cThe innovation around web3 is core to what we do. It\u2019s a decentralized wallet; a lot of the wallet code is open sourced and we want to honor the web3 community to move the space forward.\u201d<\/p>\n

The wallet also allows users to link their social identity from other sites and curate their profiles with their own NFTs from multiple wallet accounts and blockchains. There\u2019s a rating system called Signal, which allows users to review anything from NFT collections to marketplaces and platforms \u2014 it also allows the community to flag possible fraud in an effort to increase safety. Separately, there\u2019s a search function that allows users to look up terms like \u201cbored\u201d to see both members with that phrase in their name and collections like the Bored Ape Yacht Club.<\/p>\n

Easy was designed with cross-chain functionality, and currently is compatible with Ethereum and Polygon NFTs, with plans to have more blockchains in the future, Swint noted.<\/p>\n

\u201cProtocols serve products and products serve people,\u201d Gary Clayton, co-founder of The Easy Company, said in a statement. \u201cWeb3 applications are incredibly complex from a user perspective, and the vast ecosystem of blockchains and required wallets for each is dizzying. If we build experiences that make using Web3 as easy and safe as current consumer web designs, more users will come to Web3.\u201d<\/p>\n

In the app, people can also send crypto and tokens to profiles and real usernames, rather than a random variation of numbers and letters (which often make up one\u2019s crypto wallet address), Swint said.<\/p>\n

\u201cWe started viewing the wallet as very strategic. The wallet is a personal companion that\u2019s there with you on your journey at every step. The wallet itself can do a lot more to help us navigate, connect and stay safe,\u201d Dougherty said. \u201cWe built Easy to be that wallet that we wanted to use that first day in web3.\u201d<\/p>\n

The capital will be used to continue building out the social product, but also to expand blockchain support, Dougherty said. \u201cWe\u2019re going to work hard on living up to the vision of \u2018easy\u2019 and making web3 as easy as what we\u2019re used to in web2.\u201d<\/p>\n<\/p><\/div>\n

<\/br><\/br><\/br><\/p>\n

Tech, Technology<\/br>
\n<\/br>
\nSource:https:\/\/techcrunch.com\/2023\/01\/10\/the-easy-company-raised-14-2m-to-build-an-easy-to-use-crypto-wallet\/<\/a><\/br><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/01\/10\/the-easy-company-raised-14-2m-to-build-an-easy-to-use-crypto-wallet\/ The Easy Company raised $14.2M to build an easy-to-use \u2018social\u2019 crypto wallet 2023-01-20 21:48:36 The Easy Company has raised $14.2 million in a seed round and launched its \u201csocial\u201d crypto wallet to help onboard more mainstream audiences, it shared exclusively with TechCrunch. Easy aims to combine user-curated profiles with engaging social features so that […]<\/p>\n","protected":false},"author":1,"featured_media":14609,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17,8],"tags":[],"class_list":["post-14608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","category-technology"],"yoast_head":"\nThe Easy Company raised $14.2M to build an easy-to-use \u2018social\u2019 crypto wallet - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2023\/01\/20\/the-easy-company-raised-14-2m-to-build-an-easy-to-use-social-crypto-wallet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Easy Company raised $14.2M to build an easy-to-use \u2018social\u2019 crypto wallet - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source:https:\/\/techcrunch.com\/2023\/01\/10\/the-easy-company-raised-14-2m-to-build-an-easy-to-use-crypto-wallet\/ The Easy Company raised $14.2M to build an easy-to-use \u2018social\u2019 crypto wallet 2023-01-20 21:48:36 The Easy Company has raised $14.2 million in a seed round and launched its \u201csocial\u201d crypto wallet to help onboard more mainstream audiences, it shared exclusively with TechCrunch. 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