{"id":1518,"date":"2022-03-15T14:53:59","date_gmt":"2022-03-15T14:53:59","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/03\/15\/lawsuit-claims-googles-order-online-button-directs-customers-away-from-restaurants-sites\/"},"modified":"2022-03-15T14:54:01","modified_gmt":"2022-03-15T14:54:01","slug":"lawsuit-claims-googles-order-online-button-directs-customers-away-from-restaurants-sites","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/03\/15\/lawsuit-claims-googles-order-online-button-directs-customers-away-from-restaurants-sites\/","title":{"rendered":"Lawsuit claims Google\u2019s \u2018Order Online\u2019 button directs customers away from restaurants\u2019 sites"},"content":{"rendered":"<p>Source: <a href=\"https:\/\/www.theverge.com\/2022\/3\/14\/22977512\/google-lawsuit-bait-switch-tactic-customers-away-restaurants\">https:\/\/www.theverge.com\/2022\/3\/14\/22977512\/google-lawsuit-bait-switch-tactic-customers-away-restaurants<\/a><br \/>\n<code><br \/><\/br><\/code><\/p>\n<div readability=\"77.962762111352\">\n<p id=\"LLEdQ6\">Google is facing a lawsuit from a Florida restaurant chain owner that accuses the company of directing users to \u201cunauthorized\u201d Google-branded food ordering webpages, where it uses restaurants names \u201cwithout their approval,\u201d as first reported by <a href=\"https:\/\/arstechnica.com\/tech-policy\/2022\/03\/google-hijacked-millions-of-customers-and-orders-from-restaurants-lawsuit-says\/\"><em>Ars Technica<\/em><\/a>.<\/p>\n<p id=\"CXMXyo\"><a href=\"https:\/\/cdn.arstechnica.net\/wp-content\/uploads\/2022\/03\/Left-Field-Holdings-v-Google.pdf\">A copy of the lawsuit<\/a> alleges Google employs \u201cbait-and-switch\u201d tactics by placing its \u201cOrder Online\u201d button at the top of restaurants\u2019 profile panels on the search engine. The large blue button redirects users to a <a href=\"http:\/\/food.google.com\/\">food.google.com<\/a> page where they can select items from a restaurant\u2019s menu and then place an order through a variety of third-party services, like Postmates, DoorDash, and UberEats \u2014 not through the restaurant itself. These services take a commission from participating restaurants, which, for example, ranges anywhere from 15 to 30 percent with <a href=\"https:\/\/merchants.ubereats.com\/us\/en\/pricing\/\">UberEats<\/a>. <\/p>\n<div class=\"c-float-right\">\n<aside id=\"3RsTHs\"><q>The lawsuit claims that Google \u201cprominently features\u201d restaurants\u2019 names on its ordering pages<\/q><\/aside>\n<\/div>\n<p id=\"llpkcM\">The lawsuit claims that Google \u201cprominently features\u201d restaurants\u2019 names on its ordering pages with the alleged goal of \u201cdeliberately confusing consumers into entering and interacting with its websites.\u201d If a customer places an order through this page using a third-party service, the restaurant gets charged a fee, and the lawsuit alleges Google gets \u201ca cut-of-the-action.\u201d<\/p>\n<p id=\"zRxARc\">The lawsuit is seeking class-action status on behalf of other restaurants that may have lost orders to Google\u2019s button.<\/p>\n<p id=\"5ET7eI\"><a href=\"https:\/\/www.theverge.com\/2019\/5\/23\/18636836\/google-search-maps-assistant-food-orders-delivery-pickup-doordash-postmates-slice-chownow\">Google first rolled out its \u201cOrder Online\u201d<\/a> button in 2019. On <a href=\"https:\/\/support.google.com\/business\/answer\/10842217\">Google\u2019s support page<\/a>, it tells restaurants that they can turn the ordering feature on or off, but it remains unclear whether it\u2019s toggled on by default.<\/p>\n<p id=\"wnPoxz\">Google spokesperson Ashley Thompson said in an emailed statement to <em>The Verge<\/em> that the lawsuit represents a \u201cmischaracterization\u201d of the product and that the company will defend itself \u201cvigorously.\u201d <\/p>\n<p id=\"E9GeHN\">\u201cOur goal is to connect customers with restaurants they want to order food from and make it easier for them to do it through the \u2018Order Online\u2019 button,\u201d Thompson said. \u201cWe provide tools for merchants to indicate whether they support online orders or prefer a specific provider, including their own ordering website. We do not receive any compensation for orders or integrations with this feature.\u201d<\/p>\n<p id=\"sXuC5D\">In 2019, <a href=\"https:\/\/www.theverge.com\/2019\/6\/28\/19154220\/grubhub-seamless-fake-restaurant-domain-names-commission-fees\">Grubhub was criticized for buying thousands of domain names<\/a> that closely resembled those of particular restaurants without the restaurants\u2019 involvement. These sites would feature a restaurant\u2019s name, menu, and sometimes even its logo, along with an online form to order through Grubhub. Last year, <a href=\"https:\/\/www.theverge.com\/2021\/8\/27\/22644880\/chicago-doordash-grubhub-lawsuit-tipping-phone-order-fee-cap\">the city of Chicago sued Grubhub and DoorDash<\/a> for \u201cunfair and deceptive\u201d practices, and fake websites were just one of the lawsuit\u2019s allegations.<\/p>\n<\/div>\n<p><code><br \/><\/br><\/code><\/p>\n<p>Source: <a href=\"https:\/\/www.theverge.com\/2022\/3\/14\/22977512\/google-lawsuit-bait-switch-tactic-customers-away-restaurants\">https:\/\/www.theverge.com\/2022\/3\/14\/22977512\/google-lawsuit-bait-switch-tactic-customers-away-restaurants<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Source: Google is facing a lawsuit from a Florida restaurant chain owner that accuses the company of directing users to \u201cunauthorized\u201d Google-branded food ordering webpages, where it uses restaurants names \u201cwithout their approval,\u201d as first reported by Ars Technica. A copy of the lawsuit alleges Google employs \u201cbait-and-switch\u201d tactics by placing its \u201cOrder Online\u201d button [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1519,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21,8],"tags":[10],"class_list":["post-1518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-technology","tag-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lawsuit claims Google\u2019s \u2018Order Online\u2019 button directs customers away from restaurants\u2019 sites - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/03\/15\/lawsuit-claims-googles-order-online-button-directs-customers-away-from-restaurants-sites\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lawsuit claims Google\u2019s \u2018Order Online\u2019 button directs customers away from restaurants\u2019 sites - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: Google is facing a lawsuit from a Florida restaurant chain owner that accuses the company of directing users to \u201cunauthorized\u201d Google-branded food ordering webpages, where it uses restaurants names \u201cwithout their approval,\u201d as first reported by Ars Technica. A copy of the lawsuit alleges Google employs \u201cbait-and-switch\u201d tactics by placing its \u201cOrder Online\u201d button [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scienceandnerds.com\/2022\/03\/15\/lawsuit-claims-googles-order-online-button-directs-customers-away-from-restaurants-sites\/\" \/>\n<meta property=\"og:site_name\" content=\"Science and Nerds\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-15T14:53:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-15T14:54:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scienceandnerds.com\/wp-content\/uploads\/2022\/03\/lawsuit-claims-googles-order-online-button-directs-customers-away-from-restaurants-sites_6230a88822b32.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scienceandnerds.com\/2022\/03\/15\/lawsuit-claims-googles-order-online-button-directs-customers-away-from-restaurants-sites\/\",\"url\":\"https:\/\/scienceandnerds.com\/2022\/03\/15\/lawsuit-claims-googles-order-online-button-directs-customers-away-from-restaurants-sites\/\",\"name\":\"Lawsuit claims Google\u2019s \u2018Order Online\u2019 button directs customers away from restaurants\u2019 sites - 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