{"id":1551,"date":"2022-03-15T14:55:16","date_gmt":"2022-03-15T14:55:16","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/03\/15\/pro-has-lost-all-meaning-and-apple-knows-it\/"},"modified":"2022-03-15T14:55:17","modified_gmt":"2022-03-15T14:55:17","slug":"pro-has-lost-all-meaning-and-apple-knows-it","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/03\/15\/pro-has-lost-all-meaning-and-apple-knows-it\/","title":{"rendered":"\u2018Pro\u2019 has lost all meaning, and Apple knows it"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/3\/14\/22968241\/apple-pro-studio-branding-creative-marketing-mac-display<\/a>
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Apple has a \u201cPro\u201d problem \u2014 while some products bearing the label are clearly intended for pro<\/em>fessional use (like Logic Pro, Final Cut Pro, and the Mac Pro), years of Apple and competitors slapping the name onto wireless earbuds and slightly fancier phones have made it hard to tell what \u201cPro\u201d even means. Which is why my ears perked up when Apple used a different<\/em> word to describe its new computer<\/a> and monitor<\/a> that clearly targeted its audience of creative professionals: \u201cStudio.\u201d I wondered if I was witnessing the start of a new brand for Apple. <\/p>\n

From the jump, Apple made it clear who the Mac Studio and Studio Display were for. It showed them being used by musicians, 3D artists, and developers in its presentation<\/a>, and the message was clear: these are products for creative professionals or people who aspire to be creative professionals. You know, the same exact crowd<\/a> it\u2019s targeted with MacBook Pro commercials for years<\/a>.<\/p>\n

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