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{"id":15866,"date":"2023-01-20T22:24:01","date_gmt":"2023-01-20T22:24:01","guid":{"rendered":"https:\/\/scienceandnerds.com\/2023\/01\/20\/tiffany-and-guccis-dip-into-crypto-is-a-balance-of-reputation-and-revenue\/"},"modified":"2023-01-20T22:24:03","modified_gmt":"2023-01-20T22:24:03","slug":"tiffany-and-guccis-dip-into-crypto-is-a-balance-of-reputation-and-revenue","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2023\/01\/20\/tiffany-and-guccis-dip-into-crypto-is-a-balance-of-reputation-and-revenue\/","title":{"rendered":"Tiffany and Gucci\u2019s dip into crypto is a balance of reputation and revenue"},"content":{"rendered":"

Source:https:\/\/techcrunch.com\/2022\/08\/02\/tiffany-and-guccis-dip-into-crypto-is-a-balance-of-reputation-and-revenue\/<\/a><\/br>
\nTiffany and Gucci\u2019s dip into crypto is a balance of reputation and revenue<\/br>
\n2023-01-20 22:24:01<\/br><\/p>\n

\n

Are crypto integrations<\/span> by household name brands and sports teams evidence of increasing use cases for digital assets and cryptocurrencies \u2014 or more of a marketing ploy?<\/p>\n

This week, Tiffany & Co., Gucci and FC Barcelona all dove deeper into the crypto sphere with partnerships in the digital asset world. Tiffany launched NFTiffs<\/a> \u2014\u00a0it\u2019ll sell 250 NFTs for about 30 ether, around $50,000, to CryptoPunks holders, who will be able to redeem custom pendants in the style of their CryptoPunk NFT.<\/p>\n

Meanwhile, Gucci began accepting<\/a> ApeCoin, the token associated with Bored Ape Yacht Club NFTs, and FC Barcelona announced a $100 million euro<\/a> investment from fan engagement app Socios.com. The soccer league has been collaborating with Socios.com since February 2020, when it launched FC Barcelona\u2019s fan token, called BAR, but the investment will add to its web3-related plans.<\/p>\n

\u201cThe financial upside of creating new revenue streams and channels for culture are clear, regardless of market conditions, but brands that command this level of attention aren\u2019t keen to risk their brand value and reputation,\u201d John Wu, president of Ava Labs, said to TechCrunch. \u201cIt\u2019s safe to assume strategy for these initiatives have been discussed extensively and approved by the most senior leadership.\u201d<\/p>\n<\/p><\/div>\n

<\/br><\/br><\/br><\/p>\n

Tech, Technology<\/br>
\n<\/br>
\nSource:https:\/\/techcrunch.com\/2022\/08\/02\/tiffany-and-guccis-dip-into-crypto-is-a-balance-of-reputation-and-revenue\/<\/a><\/br><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

Source:https:\/\/techcrunch.com\/2022\/08\/02\/tiffany-and-guccis-dip-into-crypto-is-a-balance-of-reputation-and-revenue\/ Tiffany and Gucci\u2019s dip into crypto is a balance of reputation and revenue 2023-01-20 22:24:01 Are crypto integrations by household name brands and sports teams evidence of increasing use cases for digital assets and cryptocurrencies \u2014 or more of a marketing ploy? This week, Tiffany & Co., Gucci and FC Barcelona all dove deeper […]<\/p>\n","protected":false},"author":1,"featured_media":15867,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17,8],"tags":[],"class_list":["post-15866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","category-technology"],"yoast_head":"\nTiffany and Gucci\u2019s dip into crypto is a balance of reputation and revenue - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2023\/01\/20\/tiffany-and-guccis-dip-into-crypto-is-a-balance-of-reputation-and-revenue\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tiffany and Gucci\u2019s dip into crypto is a balance of reputation and revenue - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source:https:\/\/techcrunch.com\/2022\/08\/02\/tiffany-and-guccis-dip-into-crypto-is-a-balance-of-reputation-and-revenue\/ Tiffany and Gucci\u2019s dip into crypto is a balance of reputation and revenue 2023-01-20 22:24:01 Are crypto integrations by household name brands and sports teams evidence of increasing use cases for digital assets and cryptocurrencies \u2014 or more of a marketing ploy? 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