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action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home4/scienrds/scienceandnerds/wp-includes/functions.php on line 6114Source:https:\/\/techcrunch.com\/2022\/06\/08\/salesforce-takes-crypto-plunge-with-new-nft-cloud\/<\/a><\/br> Who knows whether it\u2019s FOMO or actual customer demand for such a thing, but Salesforce announced today that it\u2019s launching a pilot of NFT Cloud<\/a>, a new platform for buying and selling these crypto assets.<\/p>\n It\u2019s a turn to the future, according to the company, one it insists comes from customer curiosity. \u201cSalesforce is seeing interest from CMOs and CDOs who are asking for help entering web3, and we are enthusiastic about bringing new innovations, products and offerings to our customers in a way that allows them to build and maintain meaningful relationships with their customers,\u201d Adam Caplan, SVP of Emerging Technology at Salesforce, told TechCrunch.<\/p>\n The company\u2019s goal with this product is to make NFT selling more accessible. \u201cNFT Cloud is all about helping our customers mint, manage and sell NFTs, and of course it\u2019s all no code. So it\u2019s super easy on our platform, abstracting all the complicated technology in this [new] web3 world,\u201d he said.<\/p>\n He says he\u2019s seeing interest across a variety of verticals including retail, media, fashion and consumer goods, among others. \u201cIt\u2019s really about driving engagement and communities, and we\u2019re seeing super passionate communities in the NFT space.\u201d Caplan explained.<\/p>\n He sees it as a way to market to customers with something of potential value to them. \u201cIt\u2019s really about utility. And what we mean by utility is as an NFT holder, I receive certain benefits. It could be something in a digital world, or it could be something in the physical world,\u201d he said.<\/p>\n That could include receiving a new type of clothing every quarter in exchange for owning the NFT, or in a game environment, you might get special powers that non-NFT owners can\u2019t access.<\/p>\n While some may question the ethical and ecological impact of selling these assets, including a group of 400 employees<\/a>, who reportedly sent a protest letter to co-CEOs Marc Benioff and Bret Taylor in February, Caplan insisted they were doing it in a way that is consistent with Salesforce values.<\/p>\n \u201cWe want to help our customers assess whether there is a viable path forward with NFT technology in a sustainable and ethical manner,\u201d he said.<\/p>\n In 2018, the company announced it was working on a blockchain product<\/a>. In 2019, it introduced a blockchain development tool<\/a>. It is not something that you hear a ton about anymore, but there is a training program on Salesforce blockchain on the company\u2019s Trailhead training site<\/a>.<\/p>\n If you want to try NFT Cloud, you may have to wait. It\u2019s currently in closed pilot, and as of now, Salesforce has not indicated when it will be generally available.<\/p>\n <\/br><\/br><\/br><\/p>\n
\nSalesforce takes crypto plunge with new NFT cloud<\/br>
\n2023-01-20 22:39:07<\/br><\/p>\nSubscribe to TechCrunch\u2019s crypto newsletter \u201cChain Reaction\u201d<\/a> for news, funding updates and hot takes on the wild world of web3 \u2014 and take a listen to our companion podcast!<\/h3>\n<\/p><\/div>\n