Google Stadia is subtly reinventing itself to attract new games and gamers - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/03\/16\/google-stadia-is-subtly-reinventing-itself-to-attract-new-games-and-gamers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Stadia is subtly reinventing itself to attract new games and gamers - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: Google\u2019s Stadia cloud gaming service didn\u2019t stick the landing, and it\u2019s been a rough ride since. But today, at the Google for Games Developer Summit, it feels like Stadia might be moving in a promising direction \u2014 one that gives both gamers and game developers a reason to pay attention. 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\n

Google\u2019s Stadia cloud gaming service didn\u2019t stick the landing<\/a>, and it\u2019s been a rough ride since<\/a>. But today, at the Google for Games Developer Summit<\/a>, it feels like Stadia might be moving in a promising direction \u2014 one that gives both gamers and game developers a reason to pay attention. And the magic word is \u201cfree.\u201d Free demos, free trials, free for developers to offer, and hopefully free of the friction<\/a> that made Stadia a difficult investment to start.<\/p>\n
I want to start off with something I wrote last February, when I explained<\/a> how Google had drastically reduced its Stadia ambitions from what was effectively \u201cbecome a game company\u201d to \u201coffer a white-label service to game publishers\u201d instead. I wrote:<\/p>\n
\nThere\u2019s nothing inherently wrong with white-labeling. <\/p>\n
Done properly, it might even unlock one of the most magical things about cloud gaming: the ability to instantly try a game no matter where you are. While companies like Google already claim games are \u201cinstantly available,\u201d what they really mean is \u201cafter you sign up, log in, and sometimes buy a game.\u201d That\u2019s partly due to the complex web of licensing agreements that game publishers make cloud services sign. But if game publishers were in charge of their own games, they might feel differently. They could give you Gaikai-esque instant access game demos again, ones where you could tap a YouTube advertisement for a game and actually<\/em> start playing it, no friction whatsoever.<\/p>\n<\/blockquote>\n
Everything Google is announcing today points Stadia in that general direction.<\/p>\n
This year, Google will:<\/p>\n\nLet any Stadia game developer offer an instantly accessible free trial of their game that will no longer require you to log into a Stadia account to play \u2014 just a couple of clicks from YouTube, a Google Search ad, social media, etc.<\/li>\n
Let people actually browse the Stadia store for those free trials, outright free games, and games to purchase without even needing to log into a Google account, much less Stadia<\/li>\nLet developers port their Unreal Engine and Unity games to Stadia more easily, with tools like DXVK<\/a> to automatically translate DirectX APIs \u2014 \u201cso developers don\u2019t have to modify their game renderer at all,\u201d writes Stadia rep Justin Rende<\/li>\n
Let white-label partners like AT&T sign up<\/a> to take Google\u2019s technology to offer free demos and paid games of their own, a B2B offering now dubbed \u201cImmersive Stream for Games\u201d<\/li>\n<\/ul>\n\n  <\/p>\n    <\/p>\n
<\/p>\n
    <\/span><\/p>\n
  <\/span><\/p>\n
    Google suggests trying a game is this easy now \u2014 easier if you click a direct link instead of browsing.<\/em><\/figcaption>GIF by Google<\/cite><\/p>\n    <\/span><\/p>\n<\/figure>\n
The pitch, in short, sounds like this: For developers, it\u2019s free and easy to bring your games to Google\u2019s cloud platform and put them in front of anyone instantly. For gamers, Stadia is now a place to browse games you might like to try-before-you-buy, no risk whatsoever \u2014 and if you like what you\u2019re playing, you can continue playing it as long as you like, wherever you like, for one simple payment at the end of your free trial.<\/p>\n\nNo, Google isn\u2019t bringing Windows games to Stadia<\/q><\/aside>\n<\/div>\nThere is one thing you shouldn\u2019t necessarily expect, though, even though Google will be talking about it<\/a> today: the company isn\u2019t<\/em> making its own emulator to bring Windows games to Stadia<\/a>. I got a peek at the presentation, and it\u2019s more of a suggestion and a tutorial on how to use binary translation techniques than anything else. \u201cThis is not a reveal of a finished product or feature available to Stadia developers,\u201d the company writes.<\/p>\n
\n  <\/p>\n    <\/p>\n<\/p>\n
<\/source><\/picture>\n
    <\/span><\/p>\n
  <\/span><\/p>\n
    Some developers are already working with Google\u2019s new porting tools.<\/em><\/figcaption><\/span><\/p>\n<\/figure>\nWithout that, the big question is how much friction still remains. I definitely have no experience porting games between platforms, so I can\u2019t comment there, but even the free trial experience for players isn\u2019t quite<\/em> the instantaneous dream since you\u2019ll still need to be logged into a Google account for now. But Stadia spokesperson Justin Rende also says the company is still \u201ccontinuing to experiment with the goal of removing friction where we can,\u201d and not having to verify a Google account when diving into Stadia would be a big step compared to Google\u2019s early free trials in October<\/a>. The fewer clicks, the better.<\/p>\n
And it\u2019s hard to beat free.  <\/p>\n
I suppose it\u2019s not that<\/em> hard to find free games<\/em> these days \u2014 the Epic Games Store gives some away every Friday, and free-to-play titles like Fortnite<\/em> and Genshin Impact<\/em> dominate the world. But finding a free cloud gaming PC to play them on, when you\u2019ve only got a phone or a tablet or a weak laptop, is another thing entirely. I\u2019d have killed for that as a kid. <\/p>\n
If your internet connection is up for it, you can already play Crayta, Destiny 2<\/em>, Hitman<\/em>, PUBG, Super Bomberman R Online<\/em>, and a handful of big game demos like Rainbow Six: Extraction<\/em> and Resident Evil Village<\/em> for free on Stadia. Today, it\u2019ll bring a free timed trial of Risk of Rain 2<\/em> as well, and Google says AT&T will soon announce another game beyond the free Batman: Arkham Knight<\/em> sessions it offered last October<\/a>.<\/p>\n
I\u2019ll be eager to see if Google\u2019s changes entice companies to bring a whole lot more free stuff to Stadia \u2014 and how all of it might tie into its once-secret vision to become the world\u2019s largest games platform<\/a>. <\/p>\n
If you\u2019re interested, you can watch the Google for Games Summit here<\/a>.<\/p>\n
\n<\/aside>\n<\/div>\n
<\/br><\/code><\/p>\nSource: https:\/\/www.theverge.com\/2022\/3\/15\/22978719\/google-stadia-cloud-gaming-free-trial<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
Source: Google\u2019s Stadia cloud gaming service didn\u2019t stick the landing, and it\u2019s been a rough ride since. But today, at the Google for Games Developer Summit, it feels like Stadia might be moving in a promising direction \u2014 one that gives both gamers and game developers a reason to pay attention. And the magic word […]<\/p>\n","protected":false},"author":1,"featured_media":1641,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21,8],"tags":[10],"class_list":["post-1640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-technology","tag-google"],"yoast_head":"\nGoogle Stadia is subtly reinventing itself to attract new games and gamers - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/03\/16\/google-stadia-is-subtly-reinventing-itself-to-attract-new-games-and-gamers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Stadia is subtly reinventing itself to attract new games and gamers - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: Google\u2019s Stadia cloud gaming service didn\u2019t stick the landing, and it\u2019s been a rough ride since. But today, at the Google for Games Developer Summit, it feels like Stadia might be moving in a promising direction \u2014 one that gives both gamers and game developers a reason to pay attention. 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