{"id":1652,"date":"2022-03-16T14:43:06","date_gmt":"2022-03-16T14:43:06","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/03\/16\/vimeo-is-telling-creators-to-suddenly-pay-thousands-of-dollars-or-leave-the-platform\/"},"modified":"2022-03-16T14:43:08","modified_gmt":"2022-03-16T14:43:08","slug":"vimeo-is-telling-creators-to-suddenly-pay-thousands-of-dollars-or-leave-the-platform","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/03\/16\/vimeo-is-telling-creators-to-suddenly-pay-thousands-of-dollars-or-leave-the-platform\/","title":{"rendered":"Vimeo is telling creators to suddenly pay thousands of dollars \u2014 or leave the platform"},"content":{"rendered":"<p>Source: <a href=\"https:\/\/www.theverge.com\/2022\/3\/15\/22979126\/vimeo-patreon-creators-price-increase\">https:\/\/www.theverge.com\/2022\/3\/15\/22979126\/vimeo-patreon-creators-price-increase<\/a><br \/>\n<code><br \/><\/br><\/code><\/p>\n<div readability=\"223.91445137294\">\n<p id=\"7G3tGv\">Lois van Baarle, a digital artist based in the Netherlands, joined Vimeo 13 years ago as a student studying animation, back when it was still an indie creator platform. When van Baarle started making subscriber-only Patreon content in 2020, Vimeo seemed like the best option for hosting her videos \u2014 Patreon itself didn\u2019t offer video hosting, and YouTube didn\u2019t have the same features to protect her work, like controlling where her videos could be embedded.<\/p>\n<p id=\"kyvnGe\">\u201cI was already paying $200 a year, which I think is pretty expensive,\u201d van Baarle says. \u201cBut I thought, well, it\u2019s a quality platform.\u201d She\u2019s uploaded 117 subscriber-only videos so far, and each one only gets around 150 views on average, van Baarle says. Her most viewed video has around 815 views.<\/p>\n<p id=\"qAjRxg\">So the notice Vimeo sent van Baarle on March 11th shocked her. Her bandwidth usage was within the top 1 percent of Vimeo users, the company said, and if she wanted to keep hosting her content on the site, she\u2019d need to upgrade to a custom plan. Her quoted price: $3,500 a year. She was given a week to upgrade her content, decrease her bandwidth usage, or leave Vimeo. <\/p>\n<div class=\"c-float-right\">\n<aside id=\"bHgWbn\"><q>The ultimatums to indie video creators come as Vimeo is shifting focus toward large corporate clients<\/q><\/aside>\n<\/div>\n<p id=\"w9IkCu\">\u201cI\u2019ve never had it where a platform reached out to me and was like, \u2018Pay up, or get off our platform,\u2019 basically,\u201d she says. <\/p>\n<p id=\"7uO7vH\">Van Baarle is far from alone in her experience. Several Patreon creators have received the same message from Vimeo in recent months, causing a tailspin of confusion and panic over potentially losing their video work. The ultimatums to indie video creators come as Vimeo is shifting focus toward large corporate clients \u2014 leaving longtime Vimeo users to scramble for an alternative. <\/p>\n<p id=\"ItiwxI\">Channel 5, a popular account doing man-on-the-street-style interviews, received a similar message in January. In a post on Patreon titled, \u201c<a href=\"https:\/\/www.patreon.com\/posts\/vimeo-is-holding-61514364\">Vimeo is holding our Patreon catalogue hostage (an explanation)<\/a>,\u201d Channel 5 creators say that upon returning from a trip they saw that their videos had disappeared from the Patreon feed, resulting in hundreds of angry messages and the loss of \u201c500+\u201d subscribers. <\/p>\n<p id=\"5nNON4\">Screenshots posted by Channel 5 show their price for a new custom plan starting at $7,000 a year, and that an upgrade or migration off of Vimeo was required.<\/p>\n<p id=\"eXAWyy\">Vimeo bandwidth usage is calculated using factors like video plays, resolution, loading the player and thumbnail image, downloading, and livestreaming, according to the <a href=\"https:\/\/vimeo.zendesk.com\/hc\/en-us\/articles\/360037761072-Bandwidth-on-Vimeo-\">company\u2019s website<\/a>. Overage charges aren\u2019t imposed unless an account reaches \u201cunusually high levels,\u201d or is in the 99 percentile of users. Vimeo places that threshold at around 2 to 3 TB per month. In communication with affected creators, Vimeo isn\u2019t shy about its policy to charge top creators more.<\/p>\n<p id=\"9xRtaT\">\u201cOn some high consumption accounts (including your account), Vimeo has been losing money supporting its usage,\u201d read email notices from company representatives. \u201cThis has become problematic for our leadership team and they made the decision to implement a fair use policy in which we reserve the right to charge the top 1% of bandwidth-consuming accounts based on the amount of bandwidth they are utilizing.\u201d<\/p>\n<p id=\"lqPfj5\">In a statement to <em>The Verge<\/em>, Vimeo\u2019s head of communications Matt Anchin says that when a user reaches the threshold, the company works with creators to accommodate their higher bandwidth needs. <\/p>\n<p id=\"m8Uzyq\">\u201cOur goal will always be to provide the best video solution possible and work with our users so they can continue to reach their audiences in high quality,\u201d Anchin says. The company noted that over 70 percent of users flagged for excessive bandwidth choose to either upgrade to a custom plan or lower their bandwidth usage.<\/p>\n<p id=\"jc2Drd\">Over the past four to five years, Vimeo has made a hard pivot away from being the YouTube alternative that van Baarle and other video creators originally signed up for. Vimeo CEO Anjali Sud has talked at length about this strategy shift, <a href=\"https:\/\/www.theverge.com\/2021\/4\/20\/22392228\/vimeo-ceo-interview-streaming-software-business-anjali-sud\">telling <em>The Verge<\/em><\/a> last year that the goal is to be a software company for businesses of \u201call sizes.\u201d But in Vimeo\u2019s 2021 Q4 <a href=\"https:\/\/investors.vimeo.com\/static-files\/62e10294-2381-41e1-aab1-659f30fd72e4\">earnings report<\/a>, the focus is on the corporate clients, with Sud highlighting that some of the largest companies in the world are buying Vimeo\u2019s products. <\/p>\n<p id=\"FKsBSJ\">In a <a href=\"https:\/\/investors.vimeo.com\/static-files\/ba66963d-8182-4e29-aa18-41c4e8265022\">letter to shareholders<\/a> in February, Sud spells the shift out in black and white: \u201cToday we are a technology platform, not a viewing destination. We are a B2B solution, not the indie version of YouTube.\u201d<\/p>\n<div class=\"c-float-left\">\n<aside id=\"fQLqVB\"><q>\u201cVimeo has become extremely irrelevant over time, and has no cultural impact on the level of YouTube. But I still chose Vimeo. And what do I get in return?<\/q><\/aside>\n<\/div>\n<p id=\"zqeYJM\">The change in strategy has hit Patreon users particularly hard: Patreon has <a href=\"https:\/\/support.patreon.com\/hc\/en-us\/articles\/360046704651-Video-hosting-options\">encouraged<\/a> the use of Vimeo as a hosting platform, with Vimeo even offering a small discount for Patreon creators. Patreon also has a Vimeo integration that allows creators to upload gated content directly. In Channel 5\u2019s case, the creators wrote that they didn\u2019t realize when they uploaded videos to Patreon, the content was actually being hosted on Vimeo. But van Baarle knew she was using Vimeo \u2014 a business decision she\u2019s made for over a decade.<\/p>\n<p id=\"bk2gRI\">\u201cVimeo has become extremely irrelevant over time, and has no cultural impact on the level of YouTube. But I still chose Vimeo,\u201d van Baarle says. \u201cAnd what do I get in return?\u201d<\/p>\n<p id=\"mdh03U\"><a href=\"https:\/\/www.patreon.com\/hate5six\">Sunny Singh<\/a>, a Patreon creator making live concert videos, has uploaded more than 4,000 videos to Vimeo since 2008 and was already paying about $900 a year for the service. Late last year, a notice began appearing when he logged into his Vimeo account, warning him that his bandwidth usage was getting high and that he may hear from the company about a custom plan.<\/p>\n<p id=\"dcPF1r\">On January 11th, Vimeo emailed Singh to alert him that as part of the top 1 percent of users, he too would need to upgrade his account or decrease his usage within nine days, or risk an \u201cinterruption\u201d of service. Based on Vimeo\u2019s projections, Singh\u2019s custom plan would amount to $3,000 a year. But the top 1 percent designation puzzled Singh \u2014 his Vimeo uploads only get around 700 views on average; most of his viewers are on YouTube, where the same content is uploaded. <\/p>\n<p id=\"AxHjAt\">Singh, who has a background in data science, requested his data from Vimeo and ran <a href=\"https:\/\/twitter.com\/hate5six\/status\/1481511608979533826\">his own analysis<\/a> to understand how his projected bandwidth consumption was calculated. His analysis suggested that Vimeo\u2019s projection was higher than it should be, and he used his numbers to negotiate his rate down from $3,000 to $2,500. Singh had no choice but to pay the new fee: he had custom-coded his content distribution system years ago around Vimeo\u2019s API, which relies on videos going up there first \u2014 migrating off of the platform would require him to redevelop the backend. <\/p>\n<p id=\"5aBWsL\">\u201cI paid for this year, but I don\u2019t intend on paying again next year,\u201d he says.<\/p>\n<div class=\"c-float-right\">\n<aside id=\"B89441\"><q>Singh says Patreon has a responsibility to notify creators that their content could be at risk if they\u2019re hit with a Vimeo notice<\/q><\/aside>\n<\/div>\n<p id=\"BwObjG\">Vimeo says it offers users ways to track their bandwidth usage, and that the company has been in touch with Patreon throughout the partnership.<\/p>\n<p id=\"OyxMu8\">\u201cWe know there is always room to do better, and we are working to enhance our transparency and communication around bandwidth usage, both on and off our platform,\u201d Anchin says.<\/p>\n<p id=\"OIP5EU\">Some creators have jumped ship from Vimeo in the face of increasing hosting fees. Van Baarle says she plans to manually re-upload her video content to YouTube, where she can host it for free instead of paying for a custom plan on Vimeo. Channel 5 eventually was able to recover their content with Patreon\u2019s help, according to a <a href=\"https:\/\/www.patreon.com\/posts\/chet-hanks-meets-62170471\">brief update<\/a> in early February. With no paid upgrade, their Vimeo account was \u201cwiped from the face of the earth,\u201d they say in the post. The next Channel 5 video would instead be hosted on Patreon directly \u2014 the service has <a href=\"https:\/\/www.theverge.com\/2021\/11\/11\/22774301\/patreon-jack-conte-video-player-podcast-youtube-launch\">started developing<\/a> its own video platform, though for now it\u2019s only available to select users.<\/p>\n<p id=\"Gtu9Gy\">\u201cPatreon is focused on meeting the ever-evolving needs of creators and patrons, and we\u2019ve heard first-hand from both that relying on third-party video tools causes issues with upload limits or content leaks,\u201d Ellen Satterwhite, interim head of communications for Patreon, says in an email. Satterwhite says that a native video tool is in beta testing with a select group of creators, and that the company hopes to roll it out to all users by the end of this year. The company declined to comment on whether it would continue to recommend Vimeo as a hosting platform.<\/p>\n<p id=\"BZjnEL\">Singh says Patreon has a responsibility to notify creators that their content could be at risk if they\u2019re hit with a Vimeo notice of excessive bandwidth usage. And he worries that even new Patreon creators who gain traction quickly could leap into Vimeo\u2019s top user base and get the same email he and others did, with few options. <\/p>\n<p id=\"b74CGf\">\u201cI don\u2019t think that [Patreon is] being respectful of the risk that they\u2019re putting creators in by not disclosing that this is a thing that\u2019s happening,\u201d Singh says. <\/p>\n<p id=\"qF14yG\"><em><strong>Update March 15th, 1:01 PM ET:<\/strong><\/em><em> Updated to include comments from Vimeo.<\/em><\/p>\n<\/div>\n<p><code><br \/><\/br><\/code><\/p>\n<p>Source: <a href=\"https:\/\/www.theverge.com\/2022\/3\/15\/22979126\/vimeo-patreon-creators-price-increase\">https:\/\/www.theverge.com\/2022\/3\/15\/22979126\/vimeo-patreon-creators-price-increase<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Source: Lois van Baarle, a digital artist based in the Netherlands, joined Vimeo 13 years ago as a student studying animation, back when it was still an indie creator platform. When van Baarle started making subscriber-only Patreon content in 2020, Vimeo seemed like the best option for hosting her videos \u2014 Patreon itself didn\u2019t offer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1653,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17,8],"tags":[18],"class_list":["post-1652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","category-technology","tag-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vimeo is telling creators to suddenly pay thousands of dollars \u2014 or leave the platform - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/03\/16\/vimeo-is-telling-creators-to-suddenly-pay-thousands-of-dollars-or-leave-the-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vimeo is telling creators to suddenly pay thousands of dollars \u2014 or leave the platform - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: Lois van Baarle, a digital artist based in the Netherlands, joined Vimeo 13 years ago as a student studying animation, back when it was still an indie creator platform. 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