{"id":17835,"date":"2023-01-23T21:55:38","date_gmt":"2023-01-23T21:55:38","guid":{"rendered":"https:\/\/scienceandnerds.com\/2023\/01\/23\/babylist-makes-an-even-bigger-bet-on-baby-products-with-expectful-acquisition\/"},"modified":"2023-01-23T21:55:39","modified_gmt":"2023-01-23T21:55:39","slug":"babylist-makes-an-even-bigger-bet-on-baby-products-with-expectful-acquisition","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2023\/01\/23\/babylist-makes-an-even-bigger-bet-on-baby-products-with-expectful-acquisition\/","title":{"rendered":"Babylist makes an even bigger bet on baby products with Expectful acquisition"},"content":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/01\/23\/babylist-makes-an-even-bigger-bet-on-baby-products-with-expectful-acquisition\/<\/a><\/br>
\nBabylist makes an even bigger bet on baby products with Expectful acquisition<\/br>
\n2023-01-23 21:55:38<\/br><\/p>\n

\n

Today, baby registry and product discovery platform Babylist<\/a> announced that it has acquired health and wellness tool Expectful<\/a> for an undisclosed price.\u00a0<\/span>The deal, announced today, brings together two companies focused on parental support, now helping people navigate everything from eco-friendly diapers to mental wellness around fertility.<\/span><\/p>\n

The overlap, however, is in more than the mission. Both of the company\u2019s CEOs invested in each other\u2019s last venture capital round; Babylist\u2019s CEO and founder Natalie Gordon<\/a> wrote a check into Expectful\u2019s $3 million seed round back in 2021<\/a>; and Expectful CEO Nathalie Walton<\/a> invested in Babylist\u2019s last round, a $40 million Series C closed in the same year.<\/a><\/p>\n

And while the two founders didn\u2019t publicly disclose purchase price, both certainly have venture capitalists to answer to. Babylist has raised $50 million in known funding from investors including Norwest Venture Partners, Halogen Ventures, 500 Global, Next Play Capital, and Marcy Venture Partners. Expectful has raised over $4.2 million in funding from investors including Harlem Capital. Indicator Ventures, Sequoia Scout Fund, Break Trail Ventures and Chinagona Ventures.<\/p>\n

The long-term vision for the newly-combined company is for Babylist to change its relationship with its audience and become a larger, health and wellness media property, Gordon said. While Expectful will stay as a standalone website, Gordon hinted that much of its content will eventually be free to access \u2013 different from its currently advertised subscriber-oriented business model.<\/p>\n

\u201cHaving a baby is so wonderful \u2013 it\u2019s also overwhelming and isolating,\u201d Gordon said. \u201cWhen you talk to people going through this \u2013 the stuff is one thing, but actually their physical and their mental and emotional health are like much more significant.\u201d With Expectful, she said, the company can talk to its audience in a way that doesn\u2019t make sense for the tech-powered registry side of the business to do so.<\/p>\n

Babylist\u2019s eye for expansion may be partially attributed to its revenue growth; the company grossed over $240 million in revenue in 2021, although it did not share 2022 revenue on the record. Over eight million people made purchases from Babylist this past year, the company said.<\/p>\n

Walton went from a user of Expectful to its chief executive in less than a year.<\/a> She first joined as an advisor to Expectful, seeing it as an opportunity to be entrepreneurial despite delivering her son just weeks prior in a stressful pregnancy. Soon, Expectful\u2019s then-CEO and founder Mark Krassner saw her as a key fit to lead the business, as it pivoted its product strategy to grow beyond recorded meditations. In a past interview<\/a>, Walton described Expectful\u2019s plan to mimic Peloton\u2019s playbook of matching premium content with community.<\/p>\n

Now, the entrepreneur is staying on at Babylist as a board advisor. She says she always saw the company\u2019s exit looking like a merger with a partner in the digital health space.<\/p>\n

\u201cThis acquisition allows us to have a much bigger impact than if we were to stay focused on revenue even,\u201d Walton said. \u201cWomen need our products and they need our solution now, we don\u2019t have time to wait to go that route of let\u2019s just keep on growing revenue and have an IPO \u2013 it was more like, let\u2019s prioritize impact, and I don\u2019t think enough startups are thinking\u201d that way.<\/p>\n<\/p><\/div>\n

<\/br><\/br><\/br><\/p>\n

Science, Tech, Technology<\/br>
\n<\/br>
\nSource:https:\/\/techcrunch.com\/2023\/01\/23\/babylist-makes-an-even-bigger-bet-on-baby-products-with-expectful-acquisition\/<\/a><\/br><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/01\/23\/babylist-makes-an-even-bigger-bet-on-baby-products-with-expectful-acquisition\/ Babylist makes an even bigger bet on baby products with Expectful acquisition 2023-01-23 21:55:38 Today, baby registry and product discovery platform Babylist announced that it has acquired health and wellness tool Expectful for an undisclosed price.\u00a0The deal, announced today, brings together two companies focused on parental support, now helping people navigate everything from eco-friendly […]<\/p>\n","protected":false},"author":1,"featured_media":17836,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,17,8],"tags":[],"class_list":["post-17835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science","category-tech","category-technology"],"yoast_head":"\nBabylist makes an even bigger bet on baby products with Expectful acquisition - 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